482 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Sean Callanan aka @seancallanan

    • Business
    • 4.8 • 24 Ratings

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

    Evolution of social media, Jessica Ivers

    Evolution of social media, Jessica Ivers

    In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Ivers, who shares her social media insights from Tennis, Jess is now  Marketing and Communications at Melbourne Sports Centres. Show notes - https://sportsgeekhq.com/podcast/throwback/evolution-of-social-media-jessica-ivers

    • 5 min
    Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC

    Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC

    In the Sports Geek interview, Sean Callanan chats with Mark Jensen from the Western Sydney Wanderers FC. They discuss enhancing marketing strategies to operate in a diverse market, meeting stadium capacity demands to improve fan experience, and taking an innovative approach in connecting with the community. Show notes - https://sportsgeekhq.com/podcast/mark-jensen-western-sydney-wanderers-fc

    • 59 min
    Impact of the AFLW, Nick Truelson

    Impact of the AFLW, Nick Truelson

    In this Sports Geek Throwback episode, Sean Callanan interviews Nick Truelson, who was at Western Bulldogs (now CEO, Melbourne United) when this interview took place. They discussed how AFLW changed the club and engaging with celebrities. Show notes - https://sportsgeekhq.com/podcast/throwback/impact-of-the-aflw-nick-truelson/

    • 5 min
    SEAT in Las Vegas: Driving Revenue through Technology, Josh Barney

    SEAT in Las Vegas: Driving Revenue through Technology, Josh Barney

    In this Sports Geek interview, Sean Callanan and Josh Barney, CEO of SEAT, discuss the upcoming SEAT Conference 2024 in Las Vegas, June 23-26, 2024. They delve into the new tracks, the importance of intentionality when implementing technology, and the practical insights attendees can anticipate from the conference. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-2024/

    • 36 min
    Innovation in the Big Bash, Alistair Dobson

    Innovation in the Big Bash, Alistair Dobson

    In this Sports Geek Throwback episode, Sean Callanan interviews Alistair Dobson -  General Manager, Big Bash Leagues at Cricket Australia. They discussed why Big Bash continues for new innovations. Show notes - https://sportsgeekhq.com/podcast/throwback/innovation-in-the-big-bash-alistair-dobson

    • 6 min
    Media, Messi and the MLS Innovation Lab - Chris Schlosser, MLS

    Media, Messi and the MLS Innovation Lab - Chris Schlosser, MLS

    In this interview on Sports Geek, Sean Callanan speaks with Chris Schlosser from Major League Soccer (MLS). They discuss the MLS Innovation Lab, the potential of emerging technologies such as AI and wearables, as well as the impact Messi and pop culture crossovers. Show notes - https://sportsgeekhq.com/podcast/chris-schlosser-mls/

    • 48 min

Customer Reviews

4.8 out of 5
24 Ratings

24 Ratings

Johnny Ringtail ,

A World Wide View

Sean seems to have spoken to everyone who is anyone in sports digital marketing. Keep-up the great work.

Jwbarts ,

Great range (& calibre) of guests. Learn something new in each episode.

Have been listening since the early days - keep up the great work!

sportssasha ,

Insightful and interesting

I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!

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