Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Developing connections with new fans – Nilay Shah, New York Giants
Nilay Shah, SVP of Marketing and Brand Strategy at New York Giants discussing developing content to attract new fans, why fans love retro uniforms and how sponsorship has evolved.
Building a new team in a new motorsport - Mark Preston - DS TECHEETAH
Sean Callanan chats with DS TECHEETAH CEO Mark Preston about his career in motorsport that has seen him work in F1 and now running his own Formula E team. Learn how Formula E started and how the sport is growing in reach while promoting sustainability to new fans. Show notes - https://sportsgeekhq.com/podcast/mark-preston-ds-techeetah/
Building Titans, success on the Gold Coast - Steve Mitchell - Gold Coast Titans
Sean Callanan chats with Gold Coast Titans' CEO Steve Mitchell about his career and how the Titans are building for success through deep engagement with the Gold Coast community defying the notion that professional teams can't succeed on the Gold Coast.
Show Notes - : https://sportsgeekhq.com/podcast/steve-mitchell-gold-coast-titans/
Sports Geek Amplify Replay - Zoomph
Zoomph is a platform for Social Audience Intelligence and Sponsorship Measurement and Evaluation. Whether it’s new, active, or past, Zoomph will help you understand your audience. Big or small, it’s important to know your brand’s target market.
In this episode, Sean and Amir geek out about digital and social media and how sports can build digital revenue via digital.
Learn more - https://sportsgeekamplify.com/zoomph/
Sports Geek Amplify - UbiPark
UbiPark’s zero contact parking solution allows motorists to enter, exit and pay for parking without ever opening the window and reaching out of the car. It’s seamless, safe & hygienic. Save time, save money and be on your way faster and hassle-free.
In the episode, Mosstyn shares how UbiPark's API can allow sports apps to direct fans to a car park to improve the fan experience and build a new revenue stream for sports.
Learn more - https://sportsgeekamplify.com/ubipark/
Sports Geek Amplify Replay - StellarAlgo
StellarAlgo is the Leading Customer Data Platform for live audience businesses and the easiest way to build and monetize the world's most passionate digital audiences.
In this episode Vincent shares case studies showing revenue uplift and growth across ticketing and sponsorship.
Learn more - https://sportsgeekamplify.com/stellaralgo/
A World Wide View
Sean seems to have spoken to everyone who is anyone in sports digital marketing. Keep-up the great work.
Great range (& calibre) of guests. Learn something new in each episode.
Have been listening since the early days - keep up the great work!
Insightful and interesting
I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!