43 episodes

New Influence by Ste Davies is a podcast covering the new technologies influencing communications, culture and the world today.

New Influence Ste Davies

    • Marketing
    • 5.0, 4 Ratings

New Influence by Ste Davies is a podcast covering the new technologies influencing communications, culture and the world today.

    Why bitcoin could be bigger than the internet

    Why bitcoin could be bigger than the internet

    If you've spent any time lurking around the bitcoin community on Twitter or Reddit as I have you may have come across the term 'hyperbitcoinization'. This is the theory where bitcoin surpasses all global currencies, including the US dollar, to become the world's reserve currency and, ultimately, the world's only currency.



    The hyperbitcoinization theory is, of course, just that - a theory. At the time of writing, the dollar is very much still the world's reserve currency and the eleven-year-old bitcoin has a market cap of $183 billion with comparatively low adoption. If hyperbitcoinization was ever to happen it would require a devaluation of the world's major currencies and thus forcing governments and people to adopt The Bitcoin Standard.



    Given we are in the midst of the COVID-19 pandemic, the dollar's position as the world's reserve currency is likely to strengthen in the short-term as investors see it as a safe-haven to temporarily preserve wealth as financial turmoil and trade wars begin to play out in the coming years. As the Federal Reserve continues to print off trillions of dollars via quantitive easing to prop up the struggling US economy this may eventually devalue the dollar or, worse, destabilise it.



    The severity of the situation in the years to come will dictate the odds of bitcoin - or something like it - becoming the global reserve currency. While this might sound farfetched it is in fact the normal state of play. New currencies have surpassed old ones for thousands of years.



    The changing of currencies



    The Latin definition of the word currency means 'in circulation' and before the invention of coins shells were the most circulated form of money and traded throughout the world. So too was silver and more recently gold. Modern paper money was originally backed by the amount of gold stored in a country's vaults known as the gold standard. Today, however, paper money is not backed by anything other than a country's promise to honour it.



    The world's reserve currency has also changed throughout history and is usually correlated to the country with the most powerful military. From 1450 to 1530 the world's reserve currency belonged to the Portuguese. Then from 1530 to 1640 the Spanish, 1640 to 1720 the Dutch, 1720 to 1815 the French, 1815 to 1920 the British and from 1920 to present day the USA. The connection? The country with the world's reserve currency was (or is) the global superpower at the time.



    If history is anything to go by, the US dollar will lose its status as the world's reserve currency eventually. The question is what will dethrone it? Despite being the world's second largest economy China has little to no interest in making the renminbi the global reserve. As an exporting nation and with cheap labour the Chinese government prefer to keep the renminbi relatively weak alongside other currencies.



    It's also worth noting that historically the changing of a world reserve currency usually involves war. The last time followed World War 1.



    The function of money



    Money has to fulfil three functions to be a viable currency. These are:



    * A medium of exchange - facilitating the exchange of goods and services * A unit of account - a measure of value in the economic system * A store of value - allowing individuals to decide when they spend it...

    • 8 min
    How to stop Facebook Inc tracking your every move and using your data to manipulate you

    How to stop Facebook Inc tracking your every move and using your data to manipulate you

    There are two companies in the world that know more about you than perhaps you know about yourself. Both of which are, of course, Facebook and Google/Alphabet.



    In this podcast we focus specifically on Facebook Inc and how to stop its list of services (namely Facebook, Instagram and Messenger) from harvesting your public and private data and behaviours and selling it on to advertisers.



    Data collected from what we do online is used against us. There are no benefits to us, the Facebook Inc user, in the surveillance and data harvesting exchange.



    The phrase, ‘If the service is free, then you are the product’ is often used to explain why Facebook's services don't come with a financial cost but author Shoshana Zuboff explains in her book, Surveillance Capitalism, ‘You are not the product; you are the abandoned carcass.’



    In this podcast you'll learn how to stop Facebook Inc from tracking your every move both on its own platforms and across the web. You'll learn how to turn off advertising tracking, location tracking, face recognition and more.







    Show highlights



    2:14 Timeline of Facebook's data breaching events



    5:33 Everything Facebook knows about you



    9:46 Why care about your privacy and what Facebook knows about you



    12:00 How to stop Facebook tracking you in your ad preference settings



    18:20 How to turn off your location so Facebook can't track where you go



    19:19 How to turn off Facebook's facial recognition



    20:17 Turn off the 'Off-Facebook' activity



    21:15 Unlike Facebook pages



    22:15 Using a privacy browser so Facebook can't track you around the web



    24:19 Using a smartphone firewall to stop non-Facebook apps from sending data to Facebook about you







    Resources/people/articles mentioned in the podcast



    Turn off Facebook ad preferences - facebook.com



    Turn off Facebook location settings - facebook.com



    Turn off face recognition - facebook.com



    Turn off 'off-Facebook' activity - facebook.com



    Unlike Facebook pages - facebook.com



    Why you need to ditch Google Chrome and use the Brave browser - stedavies.com



    Brave browser – brave.com



    Tag Explorer - chrome.google.com



    Lockdown iOS - apple.com







    Support the show



    If you enjoy The New Influence Podcast you can help support the show by doing the follow...

    • 27 min
    Password managers guide. How to create, store and use passwords securely

    Password managers guide. How to create, store and use passwords securely

    In this podcast we discuss the importance of good password hygiene and management.



    Too many times people use weak passwords across multiple sites and services exposing themselves to hackers and data breaches. In fact, a recent study by the UK government’s National Cyber and Security Centre found people are still using ultra-weak passwords like 123456 and qwerty leaving themselves wide open to a hack.



    Every password you use across every website needs to be at least 15 characters long, made up of letters, numbers and symbols, and, most importantly, has to be unique and used only once.



    Of course remembering these types of passwords is almost impossible unless you have an autobiographical memory. For those of us who don’t, this is where a password manager comes in.



    In this podcast we discuss the rules of good password hygiene, using password managers, the different types of password managers and much more.

    • 22 min
    Why you need to ditch Google Chrome and use the Brave browser

    Why you need to ditch Google Chrome and use the Brave browser

    In this podcast we discuss the Brave browser - a privacy browser that's been developed to prevent you from being tracked across the web.



    The humble web browser is perhaps one of the most important software creations to date. It turned the internet into a consumer-friendly medium spawning the creation of the various online services we use today.



    It is one of the few online tools most of us use multiple times a day. Yet, many people still don't give much thought to the browser they use. In their eyes, all browsers are the same which in reality is far from the truth.



    While Google Chrome is a good browser, it is laced with tracking software that makes it more like spyware than a helpful browser. Using it, you subject yourself to thousands of data trackers every single day.



    Your data is valuable and that's why consumers need reclaim the web back from corporate surveillance. A good place to start is by taking back control of your browsing data. Brave will help you do that.







    Show highlights



    2:02 Why you need to get rid of Google Chrome



    3:30 Why you need to use a privacy browser?



    4:48 Why I recommend most people should switch to Brave



    5:56 The privacy benefits of using the Brave browser



    8:31 Brave's usability alongside Chrome



    10:05 How Brave is looking to reinvent the broken online ad model



    13:49 Final thoughts on using the Brave browser







    Resources/people/articles mentioned in the podcast



    Brave browser – brave.com



    Browser market share – netmarketshare.com



    Brave reaches 12 million MAUs - cryptobriefing.com



    Browsing the web with privacy with Des Martin from Brave - stedavies.com



    Brave deemed most private browser in terms of phoning home - zdnet.com



    Basic Attention Token (BAT) - basicattentiontoken.org







    Support the show



    If you enjoy The New Influence Podcast you can help support the show by doing the following:



    * Make a tip:* Bitcoin: 3FiC6w7eb3dkcaNHMAnj39ANTAkv8Ufi2S* PayPal: paypal.me/stedavies * If you do send a tip then please email me so that I can say thank you* Subscribe on a r...

    • 15 min
    A guide to virtual private networks (VPNs)

    A guide to virtual private networks (VPNs)

    In this podcast we’re discussing virtual private networks or VPNs as they’re more commonly known.



    As we’ve seen over the last few years, online privacy is almost non-existent. At any given time, what we do online is being tracked by internet service providers, large advertising companies like Google and Facebook and even hackers looking to steal personal details about us.



    The fight back has begun as more people begin to realise how unprotected their online privacy is especially in modern times of the coronavirus and how we increasingly depend on the internet in our day-to-day life.



    While you can never have total online privacy, you can take steps to protect yourself from surveillance capitalism, identity theft, cyberstalking and any other unscrupulous people of technologies.



    As one of the best methods of protecting online privacy, this podcast provides a guide to VPNs including how they work, the benefits of using them, what to look for when choosing one and more.

    • 15 min
    Influencer marketing in 2020 with Scott Guthrie

    Influencer marketing in 2020 with Scott Guthrie

    Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.

    • 48 min

Customer Reviews

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Top guests across the PR and marketing world

It’s true to say in this conversational format, a podcast is only as good as its guests. Ste always delivers here and his easy going style brings out the best of them.

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