38 episodes

New Influence by Ste Davies is a podcast covering the new technologies influencing communications, culture and the world today.

New Influence Ste Davies

    • Marketing

New Influence by Ste Davies is a podcast covering the new technologies influencing communications, culture and the world today.

    Influencer marketing in 2020 with Scott Guthrie

    Influencer marketing in 2020 with Scott Guthrie

    Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.

    • 48 min
    Analysing state-backed disinformation social media with Alexa Pavliuc

    Analysing state-backed disinformation social media with Alexa Pavliuc

    Alexandra is a social network analyst, whose research on disinformation operations has been published by NATO Defense Strategic Communications and funded by the Mozilla Foundation. Findings from her research have been disseminated by the Canadian Broadcasting Corporation, Engineering & Technology Magazine, and The Startup.



    Alexandra has collaborated with government bodies to develop disinformation research tools, and teaches data science for Decoded in London. Alexandra holds an MSc in Data Science from City, University of London, as well as a BA in Professional Communication and a Minor in Physics from Ryerson University in Toronto, Canada.

    • 34 min
    Five macro social media trends on the horizon

    Five macro social media trends on the horizon

    In this podcast we’re talking about the future of social media and the macro trends on the horizon. And even though you can't predict the future by looking at the past, it's always worth paying a visit.



    In 1995, Bill Gates wrote in his book about the future of the personal computer, The Road Ahead, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”



    Of course back then he was prophesying his vision to put a PC in every home which may seem silly today given the proliferation of computers but at the time it was a lofty goal.



    Fast forward to 2010, when social media was starting to proliferate the world, the vast majority of people (myself included) would never have predicted the global impact it’s had on culture and society. 



    With this in mind, this podcast provides five upcoming macro trends to be aware of in the social media space.







    Show highlights



    1:49 The rise of decentralized social media platforms.



    7:06 The rise of alternative social media platforms.



    9:19 Privacy by default.



    12:16 Podcasting becomes more professional.



    15:19 Social media as a battleground.







    Resources/people/articles mentioned in the podcast



    Jack Dorsey's announcement making Twitter decentralized - twitter.com



    Voice, the new decentralized social media platform - voice.com



    3Speak, the decentralized video sharing site - 3speak.online



    Telegram - telegram.org



    OnlyFans - onlyfans.com



    How to protect your online privacy and security - stedavies.com



    Spotify is buying The Ringer - nytimes.com







    Support the show



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    • 17 min
    Browsing the web with privacy with Des Martin from Brave

    Browsing the web with privacy with Des Martin from Brave

    Des Martin is Head of Marketing & Growth at Brave. Prior to joining Brave Des lead marketing teams at Qualtrics, nearFrom and Perkbox. His north star is to do interesting things with interesting people. He is passionate about building a better web with new business models for content creators.

    • 34 min
    How to protect your online privacy and security in a surveillance capital world

    How to protect your online privacy and security in a surveillance capital world

    Over the last few years we've come to realise how much of our online activity and data is being tracked by governments and the big tech companies. This wasn't the original intention for the open web. Far from it in fact but in a world of data harvesting, data selling and data leaks, people are now finally waking up to what their data is worth.



    In this podcast we cover the steps you can take to protect your online privacy and security in a surveillance capital world. Included is the best hardware to use, how to stop the big ad networks from tracking your every move online, the best privacy and security software to use and more.

    • 32 min
    Notes from Mexico

    Notes from Mexico

    I'm currently spending the winter in Mexico, avoiding the horrendous European winter. Why spend time in the cold, wet and miserable weather when you can be in the sunshine by the beach sipping on a margarita?



    In this podcast we bring you a mini guide to Mexico and what you can expect if you intending on visiting. Mexico is a big country and there are lots of places to visit so I can only give you my interpretation of what I've seen which is mainly Mexico City and the east coast area of Cancun, Playa Del Carmen and Tulum.

    • 23 min

Customer Reviews

philszom ,

Top guests across the PR and marketing world

It’s true to say in this conversational format, a podcast is only as good as its guests. Ste always delivers here and his easy going style brings out the best of them.

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