43 min
Steal Like A Scientist To Optimise Conversation Rates THE 414 - B2B Marketing Podcast
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- Marketing
The most expensive way of testing anything is to launch it and to see if it works.However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out.So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately laun...
The most expensive way of testing anything is to launch it and to see if it works.However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out.So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately laun...
43 min