15 episodes

Entrepreneurship is hard. Learning from those who've made it makes it easier.

Steal My Marketin‪g‬ Abhishek Kumar

    • Entrepreneurship
    • 5.0 • 2 Ratings

Entrepreneurship is hard. Learning from those who've made it makes it easier.

    Austen Allred on Lambda School, $400 Billion Clubhouse, Peloton replacing religion, the death of Silicon valley, first principles thinking and more

    Austen Allred on Lambda School, $400 Billion Clubhouse, Peloton replacing religion, the death of Silicon valley, first principles thinking and more

    Austen Allred is the founder of Lambda School and one of the smartest entrepreneurs trying to fix education. We talked about Austen's fascination with reading history in the context of business, his deep interest in shareholder letters and internal memos of Amazon, Berkshire Hathaway, Disney, and other great companies, and his thoughts on first principles thinking. He also shared how a Mormon mission he went to at age 19 in Eastern Ukraine has shaped Lambda, how he built his network in silicon valley, and putting 100% of his net worth in Tesla. He put out his bear and bull case for Clubhouse and why he thinks it's a $400 billion company. I thoroughly enjoyed discussing topics like Peloton replacing religion in America, the death of silicon valley, democratizing angel investing, and raising a $30 million fund without even intending to do so. It was a fun conversation.

    Here are the show notes :)

    02:42 - Why I love reading biographies of The Wright Brothers and John D Rockefeller

    04:56 - Amazon's shareholder letters are the best business writing ever

    05:41 - Thinking in first principles can be taught

    07:10 - Spending 2 years in Eastern Ukraine at the age of 19 and how that has shaped Lambda School

    09:16 - I'm used to a lot less dopamine than most people 

    11:36 -  People are way more open to cold emails than most people assume

    12:46 - How I built my network in silicon valley from scratch

    15:01 - How the world will look like if Lambda school succeeds 

    17:05 - Why I put 100% of my net worth in Tesla

    18:38 - Clubhouse will be a $400 Billion company

    21:06 - Twitter Spaces lacks the magical experience of Clubhouse and why it will fail

    23:08 - Lambda school is priced low even though it feels high to a lot of people

    25:25 - How I'd grow a podcast really, really fast

    26:13 - If I wasn't doing Lambda School, I'd probably work for Roam Research

    27:10 - Peloton is replacing religion in America

    28:24 - CEO-COO relationship and the common thing among all great silicon valley companies

    30:22 - Giving away free services for hyper-growth 

    31:36 - Why startups are now taking less than $5000 angel investments

    34:30 - Silicon valley is dying

    37:17 - Raising a $30 million fund without intending to

    I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com)

    You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd)

    Austen on Twitter (https://twitter.com/austen)

    Lambda School (https://lambdaschool.com/)


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    • 38 min
    100+ side projects, working with Nathan Latka, Product Hunt's Maker of the Year 2016 - Mubashar Iqbal

    100+ side projects, working with Nathan Latka, Product Hunt's Maker of the Year 2016 - Mubashar Iqbal

    Mubs has been making things since he was about 8 years old. Selected as ProductHunt's maker of the year for 2016, Mubs has worked on 100+ side projects. He's collaborated with Nathan Latka on Founderpath and done tons of cool things. We talked about some of his successful early projects, Product Hunt, podcasts, no-code, Nathan Latka, and more.  

    Here are the show notes :)

    00:50 - My first side project tracking football games as a Liverpool fan

    02:33 - It took weeks to set up servers back in 2000

    04:07 - A side project that got 4 million pages views in its first week and others

    10:01 - Looking for ideas and validating them

    14:10 - How Product Hunt has evolved over the years

    16:33 -  An idea I thought would never get traction but is now used by corporations

    18:53 - Why Podhunt is rethinking podcast recommendation systems

    23:03 - Taking multiple small bets vs solving 1 big problem 

    24:55 - Working with Nathan Latka and what it's like

    28:14 - Think of how your product serves the Product Hunt audience and how we did it with Founderpath

    31:42 - Thoughts on no-code tools 

    33:56 - The most interesting people I've met on PH and Indiehackers 

    34:57 - Josh Pigford and my definition of success

    36:22 - My advice to young entrepreneurs

    I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com)

    You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd)

    Mubs' Twitter (https://twitter.com/mubashariqbal)


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    • 38 min
    A 6-figure Youtube SEO strategy, a landing page that converts at 17% and building a fitness SaaS for nerds with Richa Prasad

    A 6-figure Youtube SEO strategy, a landing page that converts at 17% and building a fitness SaaS for nerds with Richa Prasad

    I read Richa's Indiehackers story when it first came out and sent her a DM on Twitter. I was surprised by how much she knows about Youtube's algorithm and I've never met anyone who understands Youtube SEO to the core, as much as Richa does. We talked about how she left her job at Microsoft to start Coach Viva, meeting her cofounder, and their road to 6 figures. Along the way, Richa has mastered Youtube ( her main customer acquisition channel), copywriting ( their landing page converts at a mind-boggling 17%), and the psychological barriers that were stopping customers from trying out Coach Viva. We also talked about going from a 1-on-1 consulting agency to SaaS and a super-smart book summary startup idea. More in the show notes below :)

    00:56 - Why I left Microsoft to start Coach Viva

    03:17 - What holds your customers back is the psychological piece, not the strategic piece

    04:25 - User interview to validate my idea

    06:46 - Building an MVP with Facebook Messenger and Google Sheets

    07:36 - Finding a cofounder 

    08:29 - Our first customers came from our personal network

    09:18 - Youtube SEO as our main customer acquisition channel 

    10:44 - Moving from an agency model to a productized service

    13:20 - Youtube wants it to be easy to categorize your videos

    17:54 - The exact tools we use to nail Youtube

    21:15 - Most marketing advice is geared towards companies that have some cash to burn

    23:23 - Copywriting the landing page that converts at 17%

    26:32 - Understanding the beliefs of your customer at an intimate level

    28:44 - Our sales shot up when we started pitching our product in every video

    32:00 - Selling to customers outside the tech crowd is very difficult the lean startup way 

    35:03 - Why you should share 'Why and What' content instead of 'How' content in emails

    37:06 -  Riding on keywords that people are already searching for

    38:19 - A unique book summary idea and making unknowns into knowns

    I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com)

    You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd)

    Coach Viva (https://coachviva.com)

    Richa's Twitter (https://twitter.com/arichaprasad)


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    • 43 min
    How a trip to India led to a cabin in the woods, a business idea and an antidote to endless Zoom meetings

    How a trip to India led to a cabin in the woods, a business idea and an antidote to endless Zoom meetings

    I went into this episode thinking I'd learn about travel during covid and the tiny house movement. I came out learning about habits, reading books, journaling, meditation, engineering luck, and much more. Last year, Hector was working in a startup as the head of growth and getting burned out when he went to a 10-day silent retreat in the Himalayas. He returned to chaos. The latest round of funding had fallen through and half of the company was fired. That's when Hector decided to try his idea -> a 3-day experience in a cabin in the woods, with your phones locked away in a box, among birds and grass and books and binoculars. National media loved it, the customers are booked for all of 2020 and they're expanding. One of the joys of doing the podcast is talking to founders very early in their journey. This was one :) 

    SHOW NOTES

    01:16 - Introduction

    03:02 - The unplugged experience 

    04:13 - Locking away customers' phone 

    05:32 - Growing up in the countryside 

    06:50 - Joining a startup 

    08:17 - Failing in sales, product, and growth 

    10:44 - Learning from being around founders 

    12:23 - Expansion, distribution, and mistakes 

    14:54 - Quitting drinking, meditation, traveling to India and the birth of an idea 

    19:42 - Reading, Headspace, Transcendental meditation and changing bad habits 

    26:00 - Making peace with your mistakes 

    29:32 - Social Media and our relationship with our devices 

    31:30 - Journaling and how the trip to India changed me 

    37:05 - Tiny house movement and Unplugged 

    40:06 - Learning from customers and experimentation 

    43:24 - Cost of buying cabins and my first one 

    45:38 - First Principles and cultural nuances in your startup experience 

    49:38 - Expanding with the 2nd cabin and a subscription box 

    52:32 - Getting covered in national media and engineering luck 

    54:27 - Customer Demographic of Unplugged and reaching out to them 

    58:24 - Connect with me 

    I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) 

    You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd)

    Hector's Newsletter (https://unplugging.substack.com) 

    Hector's LinkedIn (https://linkedin.com/in/hector-hughes-10082195/)


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    • 58 min
    How Sid Jha built Sunday Snapshots newsletter to 3000+ subscribers in 18 months and how you can too :)

    How Sid Jha built Sunday Snapshots newsletter to 3000+ subscribers in 18 months and how you can too :)

    Sid Jha started a weekly newsletter in May 2019, while he was in college, sharing his observations on books and academic papers, unique business stories, and a few niche parts of the internet. He sent the first few editions to his close friends and over time has built a base of 3000+ subscribers. He's since met some very interesting people like David Perell and Packy Mccormick and learned a ton of lessons. These days, 30% of his articles are based on stuff shared by his readers, which is quite amazing. Ever since I interviewed Dickie Bush a few weeks back, I wanted to interview someone in the newsletter space again and Sid is one of the most interesting people I've met online. His tips on starting a newsletter and building distribution into the content are really valuable. We talked about a lot of interesting things - more in the show notes below. Hope you enjoy it as much as I did. Happy Sunday :)

    SHOW NOTES

    01:40 - Introduction and College

    02:48 - Sunday Snapshots and why I started writing the newsletter 

    04:01 - The habit of reading 

    05:41 - The American and Indian culture of entrepreneurship

    07:07 - Entrepreneurship is an investment with unbounded upside 

    08:05 - Taking notes and breaking down the Starbucks loyalty system

    10:48 - My process of writing and the value of consistency 

    12:55 - My process of crafting an edition of Sunday Snapshots newsletter 

    14:36 - When I realized people outside my friend circle had started reading the newsletter

    17:05 - David Perell and Packy Mccormick

    18:28 - Building a personal monopoly and the infinite leverage of the internet

    20:15 - Accountability is underappreciated and why super-rich people are fit

    21:27 - How I'm building my personal monopoly with observation-based writing on tech, history, or people

    23:40 - How I'd grow a newsletter from scratch if I started today

    26:31 - Building distribution into your content and why you should never write about Mark Zuckerberg

    27:56 - Your Chief of staff would be an extension of your abilities and should complement you

    30:30 - How I made sure my breakdowns of Lyndon B. Johnson's went viral

    32:02 - Narvar and controlling the post-purchase experience of e-commerce

    33:50 - LBJ book series and The Remains of the Day by Kazuo Ishiguro

    34:43 - My favorite newsletters - The Generalist, Femstreet, Remains if the day, Sari Azout, Eugene Wei, and Venture Desktop

    36:24 - Asking users to share my content and managing scale

    37:36 - I'd rather have fewer subscribers than a low email open rate

    39:04 - Success according to me

    39:54 - Ideas I'm playing with for the next editions of the newsletter

    40:57 - Start your newsletter today, set a deadline, and commit to it

    I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting  in the newsletter (https://stealmymarketing.substack.com)

    You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd)

    Sunday Snapshots (https://sss.substack.com)

    Sid's Twitter (https://twitter.com/sidharthajha)

    Sid's Longform Essays (https://www.sidharthajha.com)


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    • 41 min
    How Andy Bailey went from $1.5 million in debt to building NationLink Wireless to $4 million in revenues and then built Petra Coach to $7.5 million in revenues in less than a decade.

    How Andy Bailey went from $1.5 million in debt to building NationLink Wireless to $4 million in revenues and then built Petra Coach to $7.5 million in revenues in less than a decade.

    Andy Bailey is the founder of NationLink Wireless (sold) and Petra Coach. As a kid, he'd climb trees, pull mistletoes and go door to door selling them. He'd sold candy bars, oil lamps, books, cut grass, and worked at a factory, all before graduating from school. In college, he started a landscaping business and a car phone installation business. While still in college, he started NationLink Wireless, which he grew into one of the top 200 fastest-growing privately-owned companies in the country.  

    Since selling NationLink, Andy has pursued his calling of helping other entrepreneurs scale their business. We talk about how Andy went $1.5 million in debt and clawed his way back, the stories behind the businesses he's started, helping founders find their purpose, climbing mountains, running a half marathon, writing a journal, and much more. 

    SHOW NOTES

    02:02 - Introduction

    03:57 - How I ended up with 2 software companies in the process of scaling Petra Coach

    06:56 - Selling candy bars, mistletoes, and oil lamps in schools

    08:27 - How a class on sales in college changed my life

    11:17 - NationLink, and other businesses I started in the early days

    14:25 - Going $1.5 Million in debt in the process of selling NationLink and lessons learned

    18:52 - Building a business that you could sell for $0 and still be fine

    21:30 - Selling time for money and building a business that makes money while I sleep

    23:20 - There are very few points in a person’s life where we actually have the ability to design what we want next

    25:09 - Every coach coaches the same damn sport in a different way

    27:28 - Working on the business instead of working in the business

    30:10 - How we helped a healthcare company find its purpose

    34:24 - Why we don’t hire people who’ve never run a successful business

    36:29 - Learning John D. Rockefeller’s habits from Verne Harnish

    39:04 - Entrepreneur’s organization

    41:32 - Writing a journal, gratitude, exercise, and reading 10 minutes a day

    47:00 - Climbing mountains and why I ran a half marathon with a 20-pound weight on my shoulders

    49:34 - Favourite books

    51:55 - The most successful person according to me and re-setting my reading goals each year

    53:35 - Entrepreneurship in Nashville

    54:22 - The best place to reach out to me

    54:50 - Make your passion profitable and then scale it

    I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting  in the newsletter (https://stealmymarketing.substack.com/)

    You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd)

    Andy's daily video series (https://www.facebook.com/petracoach)

    Petra Coach (https://petracoach.com/)

    Andy's book "No Try Only Do" - https://www.goodreads.com/book/show/34895649-no-try-only-do


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    • 55 min

Customer Reviews

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2 Ratings

2 Ratings

Abhishek797041 ,

Awesome lineup of unuqie guests

Love the mix of known and unknown names and their stories. Cool to hear strategies that can be applied on your own business

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