Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories.
In this episode we discuss:
How he fought the 1P/3P fight at AmazonHow Amazon categories their different customers, and how they order them in importanceWhat it means to get a ? email from Jeff Bezos, and why you'll be calling your wife about itExamples of next level customer obsession internallyHow brands can look round corners to identify breaking pointsWhat he views as essential on an Amazon detail page, from his time leading that teamWhat the team leader of A9 (Amazon's algorithm) told him
You can find Stefan on LinkedIn here. You can also check out Vantage International here.
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