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Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and anyone else with an interest in the field. Play our latest podcast below. Be sure to subscribe and never miss an episode - and don't forget to click that Share button!
Episode 22: Online Voting
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should be made available to as many members of a group or constituency as possible - especially in times like today, when many are unable or unwilling to attend public events like votes due to COVID-19. One of the ways organizations have chosen to tackle this reality is through online voting.
Episode 21: IIEX NA 2020 Recap
IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance.
Episode 20: COVID-19 Research
COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result.
Episode 19: Market Research & Usability Testing
For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we're joined by Petrina Holoszyc, the Director, Research Partner at Validately to talk about how Validately helps researchers perform usability testing and more.
Episode 18: Market Research & Employee Engagement
As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment.
For many employees, staying connected and engaged with their places of work has been something they have had to navigate – perhaps for the first time. So, for this episode, we’re diving into the topic employee engagement!
Episode 17: Developing Niche Panels
We're back - and this time, we're talking niche panels!
Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the future.