The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever.
That’s why I created the Story Led Marketing podcast.
I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing.
Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today.
Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.
Four Power Ups that Make Your Content Stickier
In this episode I’m sharing four tools that are the equivalent of Pacman’s power pellets for your content. You’ll find out when to use them and how to find them so that you can make your product, service or idea more relatable and memorable.
Using Webinars and Workshops to Generate Leads and Sales
Webinars and workshops are magical marketing tools that can be used both for lead generation and for taking your customer around all six steps of the acquisition journey in one go and, in this show, I’m going to give you the lowdown on them.
How to Use the Rule of Reciprocity in Your Marketing
Human psychology plays a big part in our buying decisions, whether we’re aware or not. In marketing, understanding how people tick can give you the edge & that’s why here I’m going to be sharing what I’ve discovered about the rule of reciprocity.
My Big Marketing Takeaways from Offermind – 018
A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling proposition for your customer, where the perceived value of what you’re offering is much higher than the price that they pay.
Putting together the right offer for your target customer is one of the biggest factors that influences their decision to buy. In this show, I’m going to be sharing my biggest takeaways from Offermind, a two-day event designed to help entrepreneurs and business owners master this critical aspect of marketing.
The event featured some of the biggest names in business today and I was very fortunate to be able to go. There was a lot of gold shared at this event and I took copious notes so that I could share the goods with you.
What I’m going to cover:
The definition of a dream customer Why you should choose a position in relation to the category king in your market The three different ways you can add value to your core product or service Why people hate to be convinced Thanks for listening!
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Two Powerful Words That Will Help You Sell
If people aren’t buying your product or service, then you’re probably not communicating the value of it to them. In this episode I’m sharing a simple, magical tip that’ll help you do this every time, so that you get more leads and grow your business.
How Public Speaking Can Power Up Your Marketing
Pitches, videos, webinars & signature talks are tools that become powerful marketing assets when delivered by a confident & engaging public speaker. So I'm putting my speaking coach hat on to share my top tips for becoming a successful story-led speaker.
Customer ReviewsSee All
Spot on - and great for working while you’re driving!
I find Sarah’s thoughts are bang on - a mix of “that’s so obvious why didn’t I realise it?” And “yup, I’m working on that already, good to have it endorsed”. They’re amusingly delivered, too. A great way for me to develop my business planning while I’m driving!
A must listen ......
A motivator to make you look at what you need to focus on. Concise and well put together. Would recommend.