21 episodes

The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever.

That’s why I created the Story Led Marketing podcast.

I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing.

Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today.

Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.

Story Led Marketing - Where the Magic Happens‪!‬ Sarah Archer

    • Business
    • 4.5 • 2 Ratings

The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever.

That’s why I created the Story Led Marketing podcast.

I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing.

Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today.

Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.

    Four Power Ups that Make Your Content Stickier

    Four Power Ups that Make Your Content Stickier

    You know that question… "If a tree falls in a forest and no one is around to hear it, does it make a sound?" well I have a variation on it for you…
    “If you share a message and no-one remembers it, did you communicate at all?”
    Stories have been used to help people remember important messages for thousands of years, but some stories are stickier than others. Today I’m giving you the lowdown on four tools you can use to make the important points in your stories and content more adhesive than gorilla glue!
    Enjoy!
    What I’m going to cover:
    Four different tools you can use to make your message more relatable and memorable The difference between each one Where you might use them best Strategies for using them with your content. Thanks for listening!
    To share your thoughts:
    leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out:
    Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time.
    Resources:
    https://www.storyledspeaking.com
    https://www.standoutpitch.com
    https://ww.storyledmarketing.com
    https://www.thespeakingclub.com/speakingcourse
     
     

    • 16 min
    Using Webinars and Workshops to Generate Leads and Sales

    Using Webinars and Workshops to Generate Leads and Sales

    I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rates for a marketing tool.
    Webinars give you the chance to show off your personality and the value that your product or service can deliver. You will be with your target customer for a minimum of 30 minutes and during this time you are aiming to get them around the customer acquisition journey. This is so that by the time you make an offer, they will have seen how your product or service could work for them, they feel that they can make it work and they are aware of the ROI that it could give back to them.
    If you’ve been considering doing a webinar, but you don’t know where to start, then this show is for you.
    Enjoy!
    What I’m going to cover:
    The benefits of hosting webinars and workshops The essential ingredients How you should structure your webinar for success Presentation considerations for webinars How long a webinar should be How much webinars cost Thanks for listening!
    To share your thoughts:
    leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out:
    Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time.
    Resources:
    https://www.storyledspeaking.com
    https://www.standoutpitch.com
    https://ww.storyledmarketing.com
    https://www.thespeakingclub.com/speakingcourse
    Webinar Platforms:
    https://zoom.us
    https://demio.com
    Review of 10 Webinar Providers
     
     
     

    • 18 min
    How to Use the Rule of Reciprocity in Your Marketing

    How to Use the Rule of Reciprocity in Your Marketing

    I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number of psychological triggers and reciprocity is one of these.
    The rule of ‘reciprocity’ is what modern society has been built upon and is a rule that has practically been bred into us to uphold. You will have seen marketers using the rule of reciprocity before in content marketing, as free content and freebies. What you might not know is that its’s also leveraged in other ways in marketing.
    Understanding how to utilise ‘reciprocity’, (with a service mindset), is a critical part of your marketing toolbox and that’s why I’m sharing what I’ve discovered with you on this show.
    Enjoy!
    What I’m going to cover:
    The background to the rule of reciprocity Why it’s so powerful How charities and supermarkets leverage reciprocity The additional spin off rule of reciprocity that can turn no into yes How to use the rule in your business Why you must use it with good intentions Thanks for listening!
    To share your thoughts:
    leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out:
    Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. 
    Resources:
    https://www.storyledspeaking.com
    https://www.standoutpitch.com
    https://ww.storyledmarketing.com
    https://www.thespeakingclub.com/speakingcourse
     
     
     

    • 12 min
    My Big Marketing Takeaways from Offermind – 018

    My Big Marketing Takeaways from Offermind – 018

    A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling proposition for your customer, where the perceived value of what you’re offering is much higher than the price that they pay.
    Putting together the right offer for your target customer is one of the biggest factors that influences their decision to buy. In this show, I’m going to be sharing my biggest takeaways from Offermind, a two-day event designed to help entrepreneurs and business owners master this critical aspect of marketing.
    The event featured some of the biggest names in business today and I was very fortunate to be able to go. There was a lot of gold shared at this event and I took copious notes so that I could share the goods with you.
    Enjoy!
    What I’m going to cover:
    The definition of a dream customer Why you should choose a position in relation to the category king in your market The three different ways you can add value to your core product or service Why people hate to be convinced Thanks for listening!
    To share your thoughts:
    leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out:
    Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time.
    Resources:
    https://www.storyledspeaking.com
    https://www.standoutpitch.com
    https://ww.storyledmarketing.com
    https://www.thespeakingclub.com/speakingcourse
     
     
     

    • 15 min
    Two Powerful Words That Will Help You Sell

    Two Powerful Words That Will Help You Sell

    I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, but the one I want to tackle in this episode is ‘focusing on the vehicle’.
    So often with our own business, we’re so proud of what we’ve created, the widget, or framework or method, or program, that we can’t focus on anything else. The problem is that the features of your creation, are not what will get you the sale.  
    But don’t worry, in this show I’m going to be giving you an analogy you won’t forget to keep you on track, and two magic words that will help you communicate the value every time, so that you get more sales.
    Enjoy!
    What I’m going to cover:
    One of the biggest obstacles to getting sales. A powerful analogy that will make sure you stay customer focused. Two of the most powerful words for getting results in marketing. Thanks for listening!
    Resources:
    https://www.storyledspeaking.com
    https://www.standoutpitch.com
    https://ww.storyledmarketing.com
    https://www.thespeakingclub.com/speakingcourse
    To share your thoughts:
    leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out:
    Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.  See you next time.
     
     
     
     
     
     
     
     
     

    • 11 min
    How Public Speaking Can Power Up Your Marketing

    How Public Speaking Can Power Up Your Marketing

    Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a skill that should be right at the top of your list to develop.
    Today, so many aspects of marketing involve us actually talking to our audience, and our success in bringing new people into our world and converting them into customers is strongly correlated to how well we connect with them, engage them and make them believe in our message.
    I’ve seen opportunities blown by poor presentations, and I’ve seen them missed because someone wants to avoid public speaking. So, whether you are petrified of public speaking, or you want to up your game, this episode will help.
    Since 2011, I’ve been coaching people not only to get over their fear of public speaking, but to become a powerful speaker that gets results. In this episode I’m going to be sharing tips to help you move forward in your speaking journey wherever you’re starting from.
    Enjoy!
    What I’m going to cover:
    Three things to remember about speaking Three things you must do before you start putting your talk together Three things you need to consider about your content Three things you can do to increase audience engagement Three things you should do while rehearsing Three things to do to prepare for your talk Three things to do before you go on stage. Thanks for listening!
    To share your thoughts:
    leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out:
    Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time.
    Resources:
    https://www.standoutpitch.com
    https://ww.storyledmarketing.com
    https://www.thespeakingclub.com/speakingcourse
     
     
     
     
     
     
     
     
     
     
     
     
     

    • 21 min

Customer Reviews

4.5 out of 5
2 Ratings

2 Ratings

eastsussexeye ,

Spot on - and great for working while you’re driving!

I find Sarah’s thoughts are bang on - a mix of “that’s so obvious why didn’t I realise it?” And “yup, I’m working on that already, good to have it endorsed”. They’re amusingly delivered, too. A great way for me to develop my business planning while I’m driving!

Pmls1234 ,

A must listen ......

A motivator to make you look at what you need to focus on. Concise and well put together. Would recommend.

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