537 episodes

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective Abagail Pumphrey and Emylee Williams - Business Strategist and Bloggers

    • Business
    • 4.8 • 13 Ratings

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.

    535: We Should All Be Millionaires with Rachel Rogers

    535: We Should All Be Millionaires with Rachel Rogers

    In today’s episode, we welcome Rachel Rodgers, woman of color, mother of four, and seven-figure business owner – in that order. Rachel started her career working on The Hill with nonprofits, federal judges, and Hillary Clinton. When she realized that changing the world is easier when you have some cash in your bank account, she decided to build a million-dollar business and then teach other women how to do the same. Her forthcoming book, We Should All Be Millionaires, from Harper’s Leadership is due to publish in Spring 2021.
    For this show, we break down our favorite parts of Rachel’s book, which not only addresses our ingrained mindsets around money issues but also provides activities you can do, from homework assignments to different mindset reframes to help you better your headspace, grow, and move forward, whether you have a business or you just want to be a literal millionaire!
    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

    To download the transcript of this episode head to thestrategyhour.com.

    • 49 min
    534: The One Surprising Change We Made to Our Signature Program That Dramatically Changed Student's Results

    534: The One Surprising Change We Made to Our Signature Program That Dramatically Changed Student's Results

    Quarantine gave Abagail every excuse to drop any kind of consistency around movement, and now, a full year later, she is trying to get back at it. She has walked three days in a row, and just yesterday Emylee did her first Peloton bike ride in months. After eight minutes in, she felt like she couldn’t do it, but she kept going. But this isn’t what we are going to be talking about today. We are super excited because it’s been a while since we have done an episode like this, where we share a small tweak we made inside our business program that was uber effective. 
    It actually kind of blew us away just how much of a difference it made. It's been almost a year since we made this two-phased change. We want to talk to you about it today because if you are offering services or packages and there are deliverables inside those packages that don’t cost you any money but do cost you time, those are sometimes the easiest things to add into a package to add value. There are also instances where you need to re-evaluate what those deliverables are and whether that thing is actually effective, not only for you but your clients as well.
    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

    To download the transcript of this episode head to: thestrategyhour.com.

    • 51 min
    533: A Behind the Scenes Look at Building Hello Audio with Linsday Padilla

    533: A Behind the Scenes Look at Building Hello Audio with Linsday Padilla

    Today on the show we have Dr. Lindsay Padilla, Founder of Hello Audio, a SaaS product that lets users easily create private audio feeds their customers can listen to anywhere, anytime! She has been building this SaaS product from the ground up. It has been fascinating to watch from the sidelines and we are excited for you guys to dive in.
    For the first half of this episode, Lindsay gives us a true, honest, behind-the-scenes look at everything it takes both mentally and logistically to build software. Everything that she wanted to create from the hole she saw in the market of audio and how course creators can deliver amazing content to their students and how Lindsay could make that happen. She talks about breaking down barriers in a male-dominated space, learning things in the tech space, raising money, deciding to bootstrap or not, and everything in between. And then at the end of the episode, we talk about what is actually Hello Audio and how could you as a service-based business owner, online course creator, educator, use this platform to better your customer experience and to add more value. You get a peek into the stuff that Abagail and Emylee have been thinking about doing in their business and ideas for what you can use in your own one to help you grow and create an amazing experience for the people you already have.
    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.
    To download the transcript of this episode head to: thestrategyhour.com.

    • 58 min
    532: March 2021 Profit Report: Why We Now No Longer Want to Hit Our Profit Goal

    532: March 2021 Profit Report: Why We Now No Longer Want to Hit Our Profit Goal

    We always knew there would be this moment where, after doing these profit reports, we would eventually hit our goal, and then we would have to have the conversation about what’s next for us. We alluded to it a bit last month, where we had our first loss in over a year, but no part of Abagail was concerned. It sounds bizarre, but we really stuck things out, made some subtle shifts, and March went fantastically. What a concept! We had a loss and didn’t let it linger in our brains for months on end, which, in turn, would have impacted our business for months on end. Instead, we did a turnaround and saw some amazing stuff happen for us in March. It's funny because it’s not like we did this massive launch or any other big things. We just checked the calendar right before we recorded this to remind ourselves of what happened last month. We planned some stuff; we talked about some stuff; we did a mini-thing, well, someone else did a mini-thing; we invested in some stuff. That's about it! It was lowkey in terms of what was happening behind the scenes. But so much of what we have been doing over the last year has been about building our monthly recurring revenue (MRR).
    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

    To download the transcript of this episode head to: thestrategyhour.com.

    • 48 min
    531: How to Release the Guilt of "Too Many Ideas" and Investing in Your Business with Ariel Kuhn

    531: How to Release the Guilt of "Too Many Ideas" and Investing in Your Business with Ariel Kuhn

    Today on our show, we have Ariel Kuhn, who started out as a photographer and has since grown her business to focus more on brand strategy, working with small business owners as they figure out how to grow online. She helps these businesses with everything from brand strategy to photography, copywriting, web design, and mentorship so they can take their business to the next level. Ariel has been around the Boss Project TCC block for a while, and she is actually a current Strategy Academy student. She shares the evolution of her business, why she decided to invest in the program, the art of her pivot, what it means to her to feel good about what you’re doing in your business, and what to do with all the extra ideas you might have. We also discuss various things she has learned in the program that could help other small business owners who are in a similar position. So, if you have an existing business and have been stressing out about all of the brilliant ideas you have in your brain and what to do next, this episode will give you clarity.
    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

    To download the transcript of this episode head to: thestrategyhour.com.

    • 49 min
    530: Creating ROI When Hiring Contractors

    530: Creating ROI When Hiring Contractors

    When you start the hiring process it can be a challenging time with a lot to think about. There are a lot of decisions to be made about how or why you hire someone at a certain point in your business. We have talked about it in the past but today we want to talk about why it is important that you think first about how and where you will get a return on your hire rather than hiring to save time. This is because we know what hiring to save time looks like and we are in a different space to be able to talk about it. So many people only hire to save time and they should be thinking about it in a bigger way.
    We want to have this conversation coming from the space of how we think about it now with Boss Project and lessons we have learned, but also there are one-off hires that Emylee has done for her earring business. She hired for stuff she knew she would save a ton of time on. She also wasn’t the best one to do these tasks and if they were done, she would make money faster. So it is interesting how this question of hiring can be viewed in different scopes based on where you are at in your business.
    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

    To download the transcript of this episode head to: thestrategyhour.com.

    • 45 min

Customer Reviews

4.8 out of 5
13 Ratings

13 Ratings

Stephanie Jane Taylor ,

The Real Deal

I found your podcast through Claire Pelletreau’s the Get Paid Podcast and started off with episode 362. Love that you are so real and looking forward to the #profitlosschallenge
Love you and what you’re going 😻

www.evelynmae.co.uk ,

You need this

By far the best business podcast i've listened too- i've actually stuck with this one.. Lots of variety, with interesting content, easy to understand with clear direction on how to impliment the strategy. Abigail and Emylee and plain speaking, friendly, and knowledgable, and my business has certainly grown with their help. Thanks girls, and also your team- you guys do an awesome job.

Sarah_Stone ,

It's like you're talking directly to me...

I've just finished listening to E20 where you talk about going from collaborating to business partners and WOW! It was like listening to a conversation of myself with a future partner. We are in EXACTLY the same position as you guys were and it's so freaky that we're all organically following the same path (taking the same steps too) but on different sides of the world.
Love your honest chat, genuine passion for helping people and amazing content you're sharing, thank you! Subscribed and now want to be part of your tribe. 10/10.

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