1 hr 11 min

Subscribe now: The magical world of subscription services Old Fox Young Fox

    • Management

Want a new Mercedes but can’t afford to buy one? Why buy a CD when £10 a month gives you ‘000? Setting up a new online business but will limited funds? Have it all, Subscribe Now!!
This episode of Old Fox Young Fox looks at the subscription economy. Joined by Toby Beresford of Veneficus, we explore how a move from owning to renting is transforming the landscape for both consumers and suppliers globally.
Netflix, Spotify, Apple iCloud, Office 365 and Amazon Web Services are all examples of subscriptions and whether we realise it or not, we are consuming more products and services via subscription every day. In fact, 2020 saw huge growth in subscription services globally due in part to Covid-19 and our insatiable desire to try before we buy, get it now and always have the latest and greatest.
What is surprising is how far the subscription model of pay as you go has reached with school uniforms, and even jet engines moving to this model.
But how do subscriptions actually work? What are the benefits to businesses to moving to a subscription-based model and are they better or worse for us the consumer?
.
About the show:
Old Fox Young Fox is an intergenerational conversation between Jeremy Woolwich and Oliver Happy, one that explores the impacts of a rapidly changing world.
Check out Ollie's new show: https://problembusters.fm (Problem Busters)
.
Show mentions:
Veneficus - https://www.veneficus.co.uk/ (https://www.veneficus.co.uk/)
https://rise.global/ (https://Rise.global) - digital scorecards
Book - https://www.amazon.co.uk/Infinite-Gamification-Motivate-your-until/dp/1838045333 (Infinite gamification by Toby Beresford)
https://netflix.com (Netflix)
https://spotify.com (Spotify)
https://www.insightdiy.co.uk/news/barclaycard-data-shows-lockdown-has-made-us-a-subscription-society/8832.htm (BarclayCard data shows we have become a subscription society)
https://www.freddiesflowers.com/ (Freddy's flowers)
http://nakedwines.com/ (Nakedwines.com) - the wine club
Relationship commerce
https://www.microsoft.com/en-gb/microsoft-365 (Microsoft Office365)
SaaS: https://en.wikipedia.org/wiki/Software_as_a_service (Software as a Service)
Free trial versus Freemium
https://www.icloud.com/ (Apple iCloud)
Music - https://www.amazon.co.uk/Anti-Stress-Jeremy-Woolwich/dp/B01N7IVHK4 (Jeremy Woolwich piano music)
Renting property as a form of subscription
The role of rentals in sustaining instant gratification
The https://en.wikipedia.org/wiki/Customer_lifetime_value (lifetime value of a customer)
Personalisation as a method of making customers sticky
Technology as driver of subscriptions
https://cloud.google.com/gcp/ (Google Cloud)
Laundry tablet delivery services
https://en.wikipedia.org/wiki/Affiliate_network (Affiliate networks)
How successful subscription businesses are buying customers
https://en.wikipedia.org/wiki/Affiliate_marketing (Affiliate marketing)
Influencers in social media
Rolls Royce and General Electric renting jet engines: Power by the hour
https://www.ellenmacarthurfoundation.org/circular-economy/concept (The circular economy) and subscriptions driving sustainable behaviour
Power by the hour spreading the risk and a win-win
Customer success metrics
https://www.boeing.com/commercial/customers/american-airlines/ (Boeing airlines)
Sharing metrics with suppliers
IoT https://en.wikipedia.org/wiki/Internet_of_things (The Internet of Things)
https://intelligentfridges.com/ (Intelligent fridges) and reordering
Amazon subscriptions in https://www.amazon.com/Amazon-Grocery-Snacks/b?ie=UTF8andnode=7301146011 (Amazon Pantry)
People buy for different reasons, integration needed to drive volume
Subscriptions sliced off as fridges get screens and sensors
Fragmentation of the basket of shop and where we get them from
https://www.yankeecandle.co.uk/ (Yankee candles)
Meat delivery services at a lower price than supermarkets
Subscription economy as a way for new entrants to disrupt the market...

Want a new Mercedes but can’t afford to buy one? Why buy a CD when £10 a month gives you ‘000? Setting up a new online business but will limited funds? Have it all, Subscribe Now!!
This episode of Old Fox Young Fox looks at the subscription economy. Joined by Toby Beresford of Veneficus, we explore how a move from owning to renting is transforming the landscape for both consumers and suppliers globally.
Netflix, Spotify, Apple iCloud, Office 365 and Amazon Web Services are all examples of subscriptions and whether we realise it or not, we are consuming more products and services via subscription every day. In fact, 2020 saw huge growth in subscription services globally due in part to Covid-19 and our insatiable desire to try before we buy, get it now and always have the latest and greatest.
What is surprising is how far the subscription model of pay as you go has reached with school uniforms, and even jet engines moving to this model.
But how do subscriptions actually work? What are the benefits to businesses to moving to a subscription-based model and are they better or worse for us the consumer?
.
About the show:
Old Fox Young Fox is an intergenerational conversation between Jeremy Woolwich and Oliver Happy, one that explores the impacts of a rapidly changing world.
Check out Ollie's new show: https://problembusters.fm (Problem Busters)
.
Show mentions:
Veneficus - https://www.veneficus.co.uk/ (https://www.veneficus.co.uk/)
https://rise.global/ (https://Rise.global) - digital scorecards
Book - https://www.amazon.co.uk/Infinite-Gamification-Motivate-your-until/dp/1838045333 (Infinite gamification by Toby Beresford)
https://netflix.com (Netflix)
https://spotify.com (Spotify)
https://www.insightdiy.co.uk/news/barclaycard-data-shows-lockdown-has-made-us-a-subscription-society/8832.htm (BarclayCard data shows we have become a subscription society)
https://www.freddiesflowers.com/ (Freddy's flowers)
http://nakedwines.com/ (Nakedwines.com) - the wine club
Relationship commerce
https://www.microsoft.com/en-gb/microsoft-365 (Microsoft Office365)
SaaS: https://en.wikipedia.org/wiki/Software_as_a_service (Software as a Service)
Free trial versus Freemium
https://www.icloud.com/ (Apple iCloud)
Music - https://www.amazon.co.uk/Anti-Stress-Jeremy-Woolwich/dp/B01N7IVHK4 (Jeremy Woolwich piano music)
Renting property as a form of subscription
The role of rentals in sustaining instant gratification
The https://en.wikipedia.org/wiki/Customer_lifetime_value (lifetime value of a customer)
Personalisation as a method of making customers sticky
Technology as driver of subscriptions
https://cloud.google.com/gcp/ (Google Cloud)
Laundry tablet delivery services
https://en.wikipedia.org/wiki/Affiliate_network (Affiliate networks)
How successful subscription businesses are buying customers
https://en.wikipedia.org/wiki/Affiliate_marketing (Affiliate marketing)
Influencers in social media
Rolls Royce and General Electric renting jet engines: Power by the hour
https://www.ellenmacarthurfoundation.org/circular-economy/concept (The circular economy) and subscriptions driving sustainable behaviour
Power by the hour spreading the risk and a win-win
Customer success metrics
https://www.boeing.com/commercial/customers/american-airlines/ (Boeing airlines)
Sharing metrics with suppliers
IoT https://en.wikipedia.org/wiki/Internet_of_things (The Internet of Things)
https://intelligentfridges.com/ (Intelligent fridges) and reordering
Amazon subscriptions in https://www.amazon.com/Amazon-Grocery-Snacks/b?ie=UTF8andnode=7301146011 (Amazon Pantry)
People buy for different reasons, integration needed to drive volume
Subscriptions sliced off as fridges get screens and sensors
Fragmentation of the basket of shop and where we get them from
https://www.yankeecandle.co.uk/ (Yankee candles)
Meat delivery services at a lower price than supermarkets
Subscription economy as a way for new entrants to disrupt the market...

1 hr 11 min