Successful brand implementation & activation in the Charity Sector‪.‬ We Are Acuity: The Talking Local Podcast

    • Marketing

This week we recorded our second Talking Local Marketing Podcast, and this time it’s all about the #charity sector. Are you interested how other charities implement and activate their brands locally?

I’m joined ‘talking local’ by marketing and communications specialists Paul Brown and Richard Evens who have many years’ experience working with national charities

Paul spent 20 years in two of the UK's biggest charity brands. Seventeen years with the The Prince's Trust, the charity set up by the King to support disadvantaged young people and more recently the Teenage Cancer Trust, an amazing charity that helps young people who've been diagnosed with cancer. Earlier this year, Paul went freelance, so he’s now got his own independent communications business, Paul Brown Communications.

Richard has been in the corporate sector for about half of his career with big multinationals like Shell and TotalEnergies in a variety of marketing comms roles but has spent most of the last 20 years in large charities such as Oxfam and a couple of long stints at St John Ambulance, where he is at the moment.

Over 40 minutes we discuss the value of local marketing for charities and how to deliver it consistently and effectively across a charity’s decentralised local partners whether #fundraisers, trustees, stakeholders, ambassadors, customers, retailers, or anyone else.

#Marketing #Charity #Localmarketing

This week we recorded our second Talking Local Marketing Podcast, and this time it’s all about the #charity sector. Are you interested how other charities implement and activate their brands locally?

I’m joined ‘talking local’ by marketing and communications specialists Paul Brown and Richard Evens who have many years’ experience working with national charities

Paul spent 20 years in two of the UK's biggest charity brands. Seventeen years with the The Prince's Trust, the charity set up by the King to support disadvantaged young people and more recently the Teenage Cancer Trust, an amazing charity that helps young people who've been diagnosed with cancer. Earlier this year, Paul went freelance, so he’s now got his own independent communications business, Paul Brown Communications.

Richard has been in the corporate sector for about half of his career with big multinationals like Shell and TotalEnergies in a variety of marketing comms roles but has spent most of the last 20 years in large charities such as Oxfam and a couple of long stints at St John Ambulance, where he is at the moment.

Over 40 minutes we discuss the value of local marketing for charities and how to deliver it consistently and effectively across a charity’s decentralised local partners whether #fundraisers, trustees, stakeholders, ambassadors, customers, retailers, or anyone else.

#Marketing #Charity #Localmarketing