25 min

Super Bowl Ads and Online Abuse and Trolling in Spor‪t‬ Have You Got 5 Minutes?

    • Marketing

We talk Super Bowl Ads - who nailed it, who left us confused and who won the social media landgrab. 


 


This useful article, Super Bowl 2021: brands play it safe but creativity shines through by  John Harrington - PR Week https://bit.ly/2Zp4aXc  by John Harrington at  PR Week,  summarised  some of the main ones to watch. We talk about a newcomer to the sponsorship pool for the Six Nations. The return of Rugby has also meant the return of online abuse and abuse of women media personalities covering the sport. Maggie Alphonsi and Danielle "Nolli" Waterman received a barrage of sexist abuse on social media and this is just the tip of the iceberg. Bath Prop,  Beno Obano on his England debut was targeted by trolls on Instagram. 


 


This episode is a little longer than our usual episode because we’re exploring an issue we feel needs to have more discussion - online abuse and trolling. In this episode we speak with journalist and producer Florence Lloyd-Hughes about her experiences within sport and specifically when she has reported on men’s sport. This led to her not only having to report online abuse to the police but also to make her profiles private in order to control her experiences online in a way that helped her get on with her work as well as feel safe.


Florence’s work includes working for Women in Sport, Season Zine, Metro, Guardian and BBC London among others. 


 


What Your Media Plan Should Look Like In 202‪1 - The GaryVee Audio Experience 


https://podcasts.apple.com/us/podcast/what-your-media-plan-should-look-like-in-2021/id928159684?i=1000506285376


 


Social media abuse is a poison that has infected sport - but it can be cured - The Telegraph 


https://www.telegraph.co.uk/sport/2021/02/09/social-media-abuse-poison-has-infected-sport-can-cured/  


 


#icare founder Stef Evans on the online campaign empowering women’s rugby


https://www.world.rugby/news/612332/icare-founder-stef-evans-womens-rugby


 


Premier League clubs told by Twitter that the use of a monkey emoji does not violate their rules


https://www.voice-online.co.uk/sport/football/2021/02/05/premier-league-clubs-told-by-twitter-that-the-use-of-a-monkey-emoji-does-not-violate-their-rules/


 


Ian Wright 'disappointed' after racial abuser escapes criminal conviction


https://www.theguardian.com/football/2021/feb/03/ian-wright-disappointed-after-racial-abuser-escapes-criminal-conviction


 


Everybody's Game directed by Beno Obano 


https://www.amazon.co.uk/Everybodys-Game-Maro-Itoje/dp/B08N5LTBKT 


 


Steve Bruce: Newcastle boss has received death threats on social media, calls such abuse obscene


https://www.skysports.com/football/news/11095/12214981/steve-bruce-newcastle-boss-has-received-death-threats-on-social-media-calls-such-abuse-obscene 


 


Find Rebecca: 


Twitter: https://twitter.com/rebecca7roberts


https://twitter.com/threadandfable  


Linkedin: Rebecca Roberts


Website: https://threadandfable.com/


Podcast: The Hear It podcast 


 


Find Harriet:


Twitter: https://twitter.com/HarrietSmallies  


Linkedin: Harriet Small


Website: https://www.commsoveracoffee.com/ 

We talk Super Bowl Ads - who nailed it, who left us confused and who won the social media landgrab. 


 


This useful article, Super Bowl 2021: brands play it safe but creativity shines through by  John Harrington - PR Week https://bit.ly/2Zp4aXc  by John Harrington at  PR Week,  summarised  some of the main ones to watch. We talk about a newcomer to the sponsorship pool for the Six Nations. The return of Rugby has also meant the return of online abuse and abuse of women media personalities covering the sport. Maggie Alphonsi and Danielle "Nolli" Waterman received a barrage of sexist abuse on social media and this is just the tip of the iceberg. Bath Prop,  Beno Obano on his England debut was targeted by trolls on Instagram. 


 


This episode is a little longer than our usual episode because we’re exploring an issue we feel needs to have more discussion - online abuse and trolling. In this episode we speak with journalist and producer Florence Lloyd-Hughes about her experiences within sport and specifically when she has reported on men’s sport. This led to her not only having to report online abuse to the police but also to make her profiles private in order to control her experiences online in a way that helped her get on with her work as well as feel safe.


Florence’s work includes working for Women in Sport, Season Zine, Metro, Guardian and BBC London among others. 


 


What Your Media Plan Should Look Like In 202‪1 - The GaryVee Audio Experience 


https://podcasts.apple.com/us/podcast/what-your-media-plan-should-look-like-in-2021/id928159684?i=1000506285376


 


Social media abuse is a poison that has infected sport - but it can be cured - The Telegraph 


https://www.telegraph.co.uk/sport/2021/02/09/social-media-abuse-poison-has-infected-sport-can-cured/  


 


#icare founder Stef Evans on the online campaign empowering women’s rugby


https://www.world.rugby/news/612332/icare-founder-stef-evans-womens-rugby


 


Premier League clubs told by Twitter that the use of a monkey emoji does not violate their rules


https://www.voice-online.co.uk/sport/football/2021/02/05/premier-league-clubs-told-by-twitter-that-the-use-of-a-monkey-emoji-does-not-violate-their-rules/


 


Ian Wright 'disappointed' after racial abuser escapes criminal conviction


https://www.theguardian.com/football/2021/feb/03/ian-wright-disappointed-after-racial-abuser-escapes-criminal-conviction


 


Everybody's Game directed by Beno Obano 


https://www.amazon.co.uk/Everybodys-Game-Maro-Itoje/dp/B08N5LTBKT 


 


Steve Bruce: Newcastle boss has received death threats on social media, calls such abuse obscene


https://www.skysports.com/football/news/11095/12214981/steve-bruce-newcastle-boss-has-received-death-threats-on-social-media-calls-such-abuse-obscene 


 


Find Rebecca: 


Twitter: https://twitter.com/rebecca7roberts


https://twitter.com/threadandfable  


Linkedin: Rebecca Roberts


Website: https://threadandfable.com/


Podcast: The Hear It podcast 


 


Find Harriet:


Twitter: https://twitter.com/HarrietSmallies  


Linkedin: Harriet Small


Website: https://www.commsoveracoffee.com/ 

25 min

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