16 min
Superficial appeasement, technology and sales basics The Shift Control Sales Podcast
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- Business
Excuse the rant about Johnny Depp, Heard, The Jubilee and the rising cost of living as the lead into a discussion on the effective use of technology in a sales environment and the basics requirements for effective sales.
Many businesses that we work with use technology sparingly across their business development efforts - others try anything once, retaining what's effective.
We try and get sales teams to think about getting the customer offline as soon as possible and into a 1-2-1 engagement.
For business to business sales the human interaction is as important now as it ever was. Foolish to predict the future but if technology has a place in your sales operation it needs to be imbedded into a foundation that includes the very basic sales principles and processes.
Excuse the rant about Johnny Depp, Heard, The Jubilee and the rising cost of living as the lead into a discussion on the effective use of technology in a sales environment and the basics requirements for effective sales.
Many businesses that we work with use technology sparingly across their business development efforts - others try anything once, retaining what's effective.
We try and get sales teams to think about getting the customer offline as soon as possible and into a 1-2-1 engagement.
For business to business sales the human interaction is as important now as it ever was. Foolish to predict the future but if technology has a place in your sales operation it needs to be imbedded into a foundation that includes the very basic sales principles and processes.
16 min