10 episodes

What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

Supply chains: Smart cars - for iPod/iPhone The Open University

    • Education

What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

    Supply chains: Smart cars

    Supply chains: Smart cars

    A short introduction to this album

    • 1 min
    Transcript -- Supply chains: Smart cars

    Transcript -- Supply chains: Smart cars

    A short introduction to this album

    • video
    Smart thinking

    Smart thinking

    Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

    • 6 min
    Transcript -- Smart thinking

    Transcript -- Smart thinking

    Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

    • video
    Smartville

    Smartville

    How the innovations continue at Smart's factory, and how the brand image is built

    • 8 min
    Transcript -- Smartville

    Transcript -- Smartville

    How the innovations continue at Smart's factory, and how the brand image is built

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