18 min

Switching Industries Later in Life and Different Ways We Communicate Have You Got 5 Minutes?

    • Marketing

In this episode, we talk about getting into the PR, Communications and Marketing industry after 30 years old and why coming into the profession later on in your career has its merits. 


 


For our 5 minutes, we talk about how to communicate statistics and complex data. We explore why storytelling is important, the role television has played and why sometimes news jacking is a good idea when you have the data. 


 


Ella Minty #PowerAndInfluence Twitter https://twitter.com/EllaMinty 


PR Blogger Spotlight: Ella Minty Power & Influence  https://www.vuelio.com/uk/blog/pr-blogger-spotlight-ella-minty-power-influence/ 


FutureNet: The Network for IC Newcomers  https://www.ioic.org.uk/membership/futurenet 


Scandal Season 7, Episode 4 Recap: "Lost Girls" https://www.refinery29.com/en-us/2017/10/174137/scandal-recap-season-7-episode-4 


Maggie Tells Amelia Why She's So Frustrated - Grey's Anatomy https://www.youtube.com/watch?v=DZA41KCL8xM 


Nursery school children in South Africa are taught by a volunteer teacher. A holiday helping out in an orphanage can be a rewarding experience. But voluntourism supports a system that is breaking up families by Tina Rosenberg https://www.theguardian.com/news/2018/sep/13/the-business-of-voluntourism-do-western-do-gooders-actually-do-harm


Lumos - Helping Not Helping campaign https://www.helpingnothelping.org/ 


A quarter of British adults have no savings, study reveals https://www.independent.co.uk/news/uk/home-news/british-adults-savings-none-quarter-debt-cost-living-emergencies-survey-results-a8265111.html


Prince William is not the world’s sexiest bald man - but the ‘study’ that says he is raises a vital issue by Arwa Mahdawi


“Pretty much every year there is a viral story based on statistics generated for PR purposes. They show just how quick and easy it is to disseminate junk science” https://www.theguardian.com/media/commentisfree/2021/mar/31/prince-william-is-not-the-worlds-sexiest-bald-man-but-the-study-that-says-he-is-raises-a-vital-issue


Twitter Thread by Dan Barker explaining ‘The whole “Prince Willam is the world’s sexiest bald man” says “GoogleStudy” thing’ https://twitter.com/danbarker/status/1375869120806289411?lang=en 


Marie Claire wins Amnesty Media Award https://www.marieclaire.co.uk/news/marie-claire-wins-amnesty-media-award-209962 


 


Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. 


Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK


Website:  https://nextdoor.co.uk/ 


 


Follow us on Instagram @HYG5MPod 


 


Find Rebecca: 


Twitter: https://twitter.com/rebecca7roberts


https://twitter.com/threadandfable  


Linkedin: Rebecca Roberts 


Website: https://threadandfable.com/


Podcast: The Hear It podcast 


 


Find Harriet:


Twitter: https://twitter.com/HarrietSmallies  


Linkedin: Harriet Small


Website: https://www.commsoveracoffee.com/ 


 

In this episode, we talk about getting into the PR, Communications and Marketing industry after 30 years old and why coming into the profession later on in your career has its merits. 


 


For our 5 minutes, we talk about how to communicate statistics and complex data. We explore why storytelling is important, the role television has played and why sometimes news jacking is a good idea when you have the data. 


 


Ella Minty #PowerAndInfluence Twitter https://twitter.com/EllaMinty 


PR Blogger Spotlight: Ella Minty Power & Influence  https://www.vuelio.com/uk/blog/pr-blogger-spotlight-ella-minty-power-influence/ 


FutureNet: The Network for IC Newcomers  https://www.ioic.org.uk/membership/futurenet 


Scandal Season 7, Episode 4 Recap: "Lost Girls" https://www.refinery29.com/en-us/2017/10/174137/scandal-recap-season-7-episode-4 


Maggie Tells Amelia Why She's So Frustrated - Grey's Anatomy https://www.youtube.com/watch?v=DZA41KCL8xM 


Nursery school children in South Africa are taught by a volunteer teacher. A holiday helping out in an orphanage can be a rewarding experience. But voluntourism supports a system that is breaking up families by Tina Rosenberg https://www.theguardian.com/news/2018/sep/13/the-business-of-voluntourism-do-western-do-gooders-actually-do-harm


Lumos - Helping Not Helping campaign https://www.helpingnothelping.org/ 


A quarter of British adults have no savings, study reveals https://www.independent.co.uk/news/uk/home-news/british-adults-savings-none-quarter-debt-cost-living-emergencies-survey-results-a8265111.html


Prince William is not the world’s sexiest bald man - but the ‘study’ that says he is raises a vital issue by Arwa Mahdawi


“Pretty much every year there is a viral story based on statistics generated for PR purposes. They show just how quick and easy it is to disseminate junk science” https://www.theguardian.com/media/commentisfree/2021/mar/31/prince-william-is-not-the-worlds-sexiest-bald-man-but-the-study-that-says-he-is-raises-a-vital-issue


Twitter Thread by Dan Barker explaining ‘The whole “Prince Willam is the world’s sexiest bald man” says “GoogleStudy” thing’ https://twitter.com/danbarker/status/1375869120806289411?lang=en 


Marie Claire wins Amnesty Media Award https://www.marieclaire.co.uk/news/marie-claire-wins-amnesty-media-award-209962 


 


Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. 


Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK


Website:  https://nextdoor.co.uk/ 


 


Follow us on Instagram @HYG5MPod 


 


Find Rebecca: 


Twitter: https://twitter.com/rebecca7roberts


https://twitter.com/threadandfable  


Linkedin: Rebecca Roberts 


Website: https://threadandfable.com/


Podcast: The Hear It podcast 


 


Find Harriet:


Twitter: https://twitter.com/HarrietSmallies  


Linkedin: Harriet Small


Website: https://www.commsoveracoffee.com/ 


 

18 min