9 episodes

Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss.

The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.

Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.

Marketing is the very core of your business.

Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.

Marketing is about making things and making things better; it's about creating.

Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.

Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation.

Episode resources: https://talesofmarketingtransformation.com

Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe

Tales of Marketing Transformation Innovabiz

    • Marketing

Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss.

The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.

Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.

Marketing is the very core of your business.

Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.

Marketing is about making things and making things better; it's about creating.

Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.

Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation.

Episode resources: https://talesofmarketingtransformation.com

Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe

    An Eagle Like Focus on Your Ideal Client - Tales of Marketing Transformation #007

    An Eagle Like Focus on Your Ideal Client - Tales of Marketing Transformation #007

    Most businesses marketing sucks because they're just putting their message out into the world at large, in a very generic way and that message gets lost in all the noise. It's not focused on the right audience.

    It's not focused on their ideal client.

    It's just more noise

    So, how can you make your marketing stand out from the noise?

    Today, I explore the first steps to standing out from that noise - getting clear about and laser focused on your ideal client.

    Go to talesofmarketingtransformation.com/007 to get additional information on the Five Success Principles as applied to Human Marketing.

    Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group.

    If you'd like our help to go even deeper into Making Marketing more Human or help with Podcast production, then send me an email to jurgen@innovabiz.co and we'll setup a quick call to see if we are a good fit for one another. I look forward to chatting with you.

    • 17 min
    Five Success Principles Of Human Marketing, Ballarat Cycle Classic - Tales Of Marketing Transformation #006

    Five Success Principles Of Human Marketing, Ballarat Cycle Classic - Tales Of Marketing Transformation #006

    What are the components of a successful marketing program, framework or campaign? No doubt you've seen and read about a lot of different tactics that people have recommended to use in marketing - from Google Ads, to Social Media campaigns, to content creation to email marketing and various marketing automation tactics.
    Tactics are fine - when applied in the right situation. Since we are about making marketing more human on this podcast, you're probably wondering what are the principles, though, that make up HUMAN MARKETING?
    Today, I explore the the Five Success Principles of Human Marketing.
    Go to talesofmarketingtransformation.com/006 to get additional information on the Five Success Principles as applied to Human Marketing.
    Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.

    • 22 min
    Marketing Funnels - A Precious Gift - Tales Of Marketing Transformation #005

    Marketing Funnels - A Precious Gift - Tales Of Marketing Transformation #005

    Are you confused by the complex nature of marketing funnels?
    You've probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems.
    At a structural level, a marketing funnel is a way of breaking down the customer journey from discovering you, all the way through a series of steps to when they decide to buy your product or service. And if we understand that structure, we can apply this to our relationships and focus on making marketing human, rather than on the nuts and bolts of the tools people use to automate marketing funnels.
    Did you know, that marketing is NOT JUST a department or function within your business, but it is a journey? A journey that you guide your ideal client through, as they progress from the stage of "who are you?" through to "know" through "like" to "trust". That in a nutshell is the marketing journey, some refer to this as a marketing funnel.
    Today, I explore the structure of marketing funnels in the context of human marketing.
    Go to talesofmarketingtransformation.com/005 to get your very own copy of the Transformational Marketing Journey and Map, to help you guide your customers on their hero's journey.
    Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.

    • 31 min
    Parrots, Almonds And Your Ideal Client - Tales Of Marketing Transformation #004

    Parrots, Almonds And Your Ideal Client - Tales Of Marketing Transformation #004

    How well do you understand your ideal client and what attracts them?

    We all receive thousands of pieces of information every single day - I don't know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing - it filters out 99% of the things I'm bombarded with, so that I'm not overwhelmed and can focus my attention on what it thinks is important to me. Cool, right!
    Now let's look at that with our marketing hat on. How do we stand out so that we're in the 1% that people pay attention to? What will make your message remarkable and interesting to your target audience?
    On today's episode, I'm going to talk about building a deeper understanding of your ideal client and your target market.
    Often, the thing that makes the difference, is exceptionally useful information that's engaging and memorable enough to motivate your audience to take action - come back for more of your information, build a relationship or deepen that relationship.
    Let's explore this idea and find out how to better understand your ideal client.
    Go to talesofmarketingtransformation.com/004 to get your very own Ideal Client Worksheet that will begin to transform your marketing.
    Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.

    • 14 min
    Rolling In Rhino Poo Or Standing Out With Marketing - Tales Of Marketing Transformation #003

    Rolling In Rhino Poo Or Standing Out With Marketing - Tales Of Marketing Transformation #003

    Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible to those same people - that would be a barrier, would it not?
    Behaviour we've inherited from back when predators threatened our very existence may no longer serve us where those predators no longer threaten us.  Just like the giraffe that is in a protected environment from its predators, it's time for us to stand out - in our case stand out with marketing.
    Go to talesofmarketingtransformation.com/003 to get our Marketing and the Six Human Needs Checklist to help you make your marketing stand out and be more human.
    Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.

    • 12 min
    Bread Making And Marketing Recipe - Tales Of Marketing Transformation #002

    Bread Making And Marketing Recipe - Tales Of Marketing Transformation #002

    Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be?
    People have evolved marketing over generations and conducted thousands of experiments to see what worked, what didn't, and put together various systems that are around today. GOOD marketing - marketing that is based on human connection, is a lot like breadmaking. There is a framework:

    • We have a starter - a need that is unfulfilled

    • We have a pre-mix - an idea to address that need

    • We have a potential customer - the consumer of the bread

    • The idea goes through a combination of refinement and time until it's ready for consumption

    • Once there is a solid, robust framework in place, you can experiment with your marketing, to make it uniquely your own. So that your marketing is about building and sustaining relationships with the people we serve; with the people we care about.
    Thank you for being on this journey of Marketing Transformation with me.
    Go to talesofmarketingtransformation.com/002 to see our Transformational Marketing Framework - it's just like a starter recipe for your marketing.
    Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.

    • 13 min

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