TEXINTEL TALKS - EPISODE 038 - DESIGNER REBECCA CRAIG - DESIGN TO PRODUCTION FOR THE NEW NATIONAL TRUST COLLECTION TEXINTEL

Welcome to today's podcast - In conversation with Rebecca Craig lead designer with Style Library for the Sanderson and William Morris brands. Behind every printed metre of fabric there are numerous industry professionals, each of whom apply their skills to manufacture the beautiful textiles that dress our residential homes and Interiors.
The diversity of skills required within the textile production sector cannot be underestimated.
However, the creation, design and production of furnishing fabrics requires an equally diverse skill set - creative talent and expertise. Designers begin the process, working to a specified and detailed brief which will include a design budget and a defined product price point which must all be achieved in unison. Balancing the design and production process to achieve the required product in budget often creates operational challenges that must be overcome. The designer will track and supervise the products manufacture from design through to production to ensure that an exact replication of the painted pattern is achieved on fabric, whilst meeting the product launch CPA and specified budget. Listen to learn more