That dreaded 'R' word... In marketing should we cut or should we spend?

In this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.

The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.

But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners. 

So... What should it be? Spend big or accept cuts?

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