69 episodes

Insights & Wisdom From Some of the Greatest and Most Interesting Minds in B2B Marketing.



Live from The 414 Studio in Southampton, James Rostance interviews B2B marketing leaders from across the UK.



Every week you can expand and enhance your professional B2B marketing knowledge by hearing from true experts in their field who come on to share the latest in thought leadership and industry development.



Official Website: http://www.THE414.net

THE 414 - B2B Marketing Podcas‪t‬ James Rostance

    • Marketing
    • 5.0 • 13 Ratings

Insights & Wisdom From Some of the Greatest and Most Interesting Minds in B2B Marketing.



Live from The 414 Studio in Southampton, James Rostance interviews B2B marketing leaders from across the UK.



Every week you can expand and enhance your professional B2B marketing knowledge by hearing from true experts in their field who come on to share the latest in thought leadership and industry development.



Official Website: http://www.THE414.net

    • video
    Why SEO Should Be A B2B Team Sport

    Why SEO Should Be A B2B Team Sport

    Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer.



    But conquering will also mean choosing the BEST content to personalise, and get in front of audiences.



    John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".



    Now that concept can easily be applied to personalised content, because there’s no point in personalising that which is just not sticking.



    So the winners will be the ones who make a point of identifying their best performing content, personalising it, getting in front of the right people.



    After all, if something works, keep doing it, and do more of it!



    Successfully engaging with B2B buyers using personalised content at scale will be our focus this week on the show.

    • video
    Getting The Right Story To Buyers

    Getting The Right Story To Buyers

    Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer.



    But conquering will also mean choosing the BEST content to personalise, and get in front of audiences.



    John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".



    Now that concept can easily be applied to personalised content, because there’s no point in personalising that which is just not sticking.



    So the winners will be the ones who make a point of identifying their best performing content, personalising it, getting in front of the right people.



    After all, if something works, keep doing it, and do more of it!



    Successfully engaging with B2B buyers using personalised content at scale will be our focus this week on the show.

    • video
    B2B MARKETING TRUTH BOMBS FOR BETTER RESULTS

    B2B MARKETING TRUTH BOMBS FOR BETTER RESULTS

    It’s the marketing equivalent of a cold shower, juice detox and vitamin shots.



    Yes, every once in a while you need to hear the facts straight, but if you’re brave enough to take them, you’ll be a lot better off for it.



    The buck stops with the CMO, so we’ll be looking into where CMOs go rogue, and what the best ones do to stay at the top of their game.



    Equally, if career progression is key for you, this week’s show will give you a series of priceless insights.

    • video
    Optimised LinkedIn Marketing For 2021

    Optimised LinkedIn Marketing For 2021

    Right now we're in a fantastic transition period of B2B marketing.



    The concept of marketing to buyers as if they're real people is really taking off.



    If that sounds obvious to you, then you're already enlightened, but equally there are a lot of people who are yet to truly discover this.



    But here's the thing, LinkedIn are on a mission to purge auto messaging from the platform.



    Anyone still doing that risks having their account suspended, as well as hurting your brand reputation because of how impersonal it is.



    So this week on the show we'll be looking into a highly effective methodology which is perfect for working with LinkedIn, and the way in which users want to use the platform, which ultimately results in you generating high quality marketing qualified leads AT SCALE.



    And even better yet, because it's a wonderful organic approach which only requires the marketing spend equivalent to a drop of whiskey in your coffee. You'll be very hard pressed to find a more efficient and greater ROI approach to acquiring new customers.



    With Michael Moynahan, Founder, B2B Insiders.

    • video
    Should You Be Embracing or Avoiding ABM?

    Should You Be Embracing or Avoiding ABM?

    Account Based Marketing, or ABM, is a hot topic right now, and it's increasingly being seen as a strategy which everyone needs to adopt in order to 'keep up with the Joneses'.



    But even more controversial than Harry styles in a dress, and hopefully with more substance, is the notion that ABM is NOT for everyone, and even more shocking is the claim... that given the size and scale of businesses in the UK, ABM is actually only suited to a select number and certainly not the majority.



    All is not lost though, because whilst the most important thing to ascertain is whether or not ABM is right for you and your company, you can still adopt certain ABM best practices.



    In this week's show we look into the 3 pillars of ABM, why most projects fail and how you can avoid that.



    Plus, giving you everything you need to be able to determine if you should be going after a 5-course ABM commitment, or more of a light afternoon buffet.



    Either way, you'll get the answers you need and you'll be in a much better position moving forward.

    • video
    Why Misunderstanding Marcomms Is Bad For Business

    Why Misunderstanding Marcomms Is Bad For Business

    Leaders in business all say that they support Marketing Communications, or Marcomms, but there's a big problem in that a lot of people don't truly understand exactly what Marcomms is.



    Sure, they've got an idea, but that's a long way off having an intricate understanding and appreciation of what it is, why it's important, and how to make sure it's done well.

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

DanMLondon ,

Great Practical Help

I follow a few podcast, love things like Seth Godin which is great theory but I found this really practical applicable ideas I could apply to my business.

toomanytabs ,

Marketing advice from a different perspective

Great insights from a wide variety of guests sharing their knowledge.

Skinnyminnie332 ,

Marketing awesomeness

So impressed with the content on this podcast - I learn something new with every episode - well worth subscribing to.

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