37 episodes

Insights & Wisdom From Some of the Greatest and Most Interesting Minds in B2B Marketing.



Live from The 414 Studio in Southampton, James Rostance interviews B2B marketing leaders from across the UK.



Every week you can expand and enhance your professional B2B marketing knowledge by hearing from true experts in their field who come on to share the latest in thought leadership and industry development.



Official Website: http://www.THE414.net

THE 414 - B2B Marketing Podcast James Rostance

    • Marketing

Insights & Wisdom From Some of the Greatest and Most Interesting Minds in B2B Marketing.



Live from The 414 Studio in Southampton, James Rostance interviews B2B marketing leaders from across the UK.



Every week you can expand and enhance your professional B2B marketing knowledge by hearing from true experts in their field who come on to share the latest in thought leadership and industry development.



Official Website: http://www.THE414.net

    • video
    How To Develop A Strategy For Voice Search & Technology

    How To Develop A Strategy For Voice Search & Technology

    Kane Simms, co-founder at VUX world, will bring you fully up to speed on what voice technology is, deep dive into what it can do and what you can do with it.

    • video
    Winning With Emotion: How To Become Your Customers’ First-Choice

    Winning With Emotion: How To Become Your Customers’ First-Choice

    This week on THE 414 LIVE we’ll be looking into how emotions play a major part in the process which B2B decision makers go through in making a purchase decision.



    I’ll be speaking with Nick Hague who has surveyed 2,000 business decision makers to understand in detail how these people make buying decisions for their organisation.



    Nick will be sharing his findings which reveal the factors that help or hurt a prospective supplier’s chances of winning business. Ultimately, his research will be of major interest if you are keen to help improve your company’s abilities to attract new clients.

    • video
    Using Data Ethically & Legally To Gain Competitive Advantage

    Using Data Ethically & Legally To Gain Competitive Advantage

    This week on THE 414, it’s about the importance of trust and building trust when it comes to using customer data. Better yet, we’ll be sharing how you can ethically gain significant business advantage over your competitors, all completely within the law. 



    Join me as I speak with Rachel Aldighieri, MD of the DMA who will give us the best possible insights and the latest approaches for how to use data properly as a professional B2B marketer.



    Rachel will also be discussing in detail about data ownership along with bet practice advice for never falling foul of the regulations, whilst at the same time, excelling as a marketer to knows how to use data well.



    The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.



    Presented by James Rostance, live from Southampton, UK.



    Search ‘The 414’ on Youtube to watch the video version of the show.



    
www.The414.net

    • video
    The State of B2B Lead Generation

    The State of B2B Lead Generation

    This week on THE 414 LIVE we’ll be discussing B2B lead generation and conversion, what B2B marketers are currently doing, the challenges they’re facing as well as what’s working the best.



    Linus Gregoriadis from London Research is the author of The State of B2B Lead Generation report. It’s a fantastic piece of research that will be of great interest to B2B marketers and sales teams.



    Linus will talk us through his research and give detail on all of the major findings including how B2B lead gen is evolving, how the marketing function is changing, as well as what B2B leaders are doing differently to their peers. 



    The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.



    Presented by James Rostance, live from Southampton, UK.



    Search ‘The 414’ on Youtube to watch the video version of the show.



    
www.The414.net

    • video
    Humanising B2B Marketing

    Humanising B2B Marketing

    This week on THE 414, we talk about embarking on a new approach for selling B2B. 

    It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through story telling.


    Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it.



    Paul is an expert at crafting stories around a company or brand to get the attention of target customers, which leads them down a journey of caring about what you do and and how you do it. 



    The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.



    Presented by James Rostance, live from Southampton, UK.



    Search ‘The 414’ on Youtube to watch the video version of the show.



    www.The414.net

    • video
    The Essential Guide To Voice Overs

    The Essential Guide To Voice Overs

    This week on The 414 LIVE we look into one of the most widely used, but often under appreciated tools at our disposal, and that is, voice overs.



    Darren Altman is one of the country’s leading voice over artists, who will explain what you need to know in choosing the right voice over artist for your project or company, the difference it can make as well as what can go wrong.



    Darren will also be able to give detailed insights for current voice over trends, how to critique potential artists and discussing some stellar examples where having the right voice over artist has defined entire campaigns and turned them into runaway successes.



    The 414 is produced exclusively for you as a B2B marketer for you to expand and enhance your professional knowledge each and every week by hearing insights and wisdom from some of the greatest and most interesting minds in B2B marketing.



    Presented by James Rostance, live from Southampton, UK.



    Search ‘The 414’ on Youtube to watch the video version of the show.



    
www.The414.net

Customer Reviews

DanMLondon ,

Great Practical Help

I follow a few podcast, love things like Seth Godin which is great theory but I found this really practical applicable ideas I could apply to my business.

toomanytabs ,

Marketing advice from a different perspective

Great insights from a wide variety of guests sharing their knowledge.

Skinnyminnie332 ,

Marketing awesomeness

So impressed with the content on this podcast - I learn something new with every episode - well worth subscribing to.

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