30 episodes

The All Good Copy Podcast is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

The All Good Copy Podcast Glenn Fisher

    • Business
    • 4.8, 29 Ratings

The All Good Copy Podcast is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

    EP.30 - STEVE HARRISON

    EP.30 - STEVE HARRISON

    Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work.

    NOTES ON THE PODCAST

    Steve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy & Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April.

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    How To Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2JaenyL

    Old School by Tobias Wolff is available on Amazon here: https://amzn.to/3ah5BuQ

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 1 hr 5 min
    EP.29 - LUCIA ONGAY

    EP.29 - LUCIA ONGAY

    Glenn Fisher talks to co-founder of the Gerety Awards, Lucia Ongay, about why she wanted to create a female-only awards jury, the creative differences between nationalities and why everyone should know who Frances Gerety is.

    NOTES ON THE PODCAST

    Lucia Ongay is the co-founder of the Gerety awards, named in honour of the copywriter, Frances Gerety. Lucia launched the awards in 2019 with Joe Brooks and it features the only awards jury to be made up entirely of women. You can follow Lucia on Twitter here: https://twitter.com/lucia_ongay

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can find out more about the Gerety Awards here: https://www.geretyawards.com/

    You can read more about Frances Gerety here: https://en.wikipedia.org/wiki/Mary_Frances_Gerety

    Tickets for All Good Copy Live in Hull are available here: https://northernpodcastfestival.co.uk/the-all-good-copy/

    Concrete Island by JG Ballard is available on Amazon here: https://amzn.to/2Q2p8XS

    Heather, The Totality by Matthew Weiner is available on Amazon here: https://amzn.to/337pgdL

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 40 min
    EP.28 - GRAEME PIPER

    EP.28 - GRAEME PIPER

    Glenn Fisher talks to freelance copywriter Graeme Piper about life as a freelancer, how to manage clients and their expectations of copywriting and the wonders of living in Newton Abbot.

    NOTES ON THE PODCAST

    Graeme Piper is a freelance copywriter based in Newton Abbot, Devon. He has been freelancing full time since 2016 and goes by the name Drop Cap Copy. You can find out more about Graeme by following him on Twitter here: https://twitter.com/DropCapCopy

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit Graeme Piper's website here: https://dropcapcopy.com/

    Now Try Something Weirder by Michael Johnson is available on Amazon here: https://amzn.to/2HQYTiu

    Feck Perfunction by James Victore is available on Amazon here: https://amzn.to/3808sGC

    Creative Mischief by Dave Trott is available on Amazon here: https://amzn.to/2SXzLwL

    The Glass Bead Game by Herman Hesse is available on Amazon here: https://amzn.to/2ViL7gB

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 53 min
    EP.27 - DEBI BESTER & HITEN BHATT

    EP.27 - DEBI BESTER & HITEN BHATT

    Glenn Fisher talks to writer Debi Bester and designer Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.

    NOTES ON THE PODCAST

    Debi Bester is a writer and the chief changemaker at Department of Change, a London-based agency founded to help business change the way they interact with customers. You can find out more about Debi and the Department of Change on their website here: http://departmentofchange.co.uk/

    Hiten Bhatt is the creative director at RAPP. He spent over a decade working at Ogilvy and has more recently launched the design initiative Command Shift Design. You can find out more about Hiten by visiting his website here: https://www.hitenbhattdesign.com/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    Find out more about the DMA's Campaign for Great British Creativity here: https://dma.org.uk/greatbritishcreativity

    You can find out more and get tickets for Creative North here: https://creativenorthconf.com/

    You can get tickets for All Good Copy Podcast Live in Hull here: https://northernpodcastfestival.co.uk/the-all-good-copy/

    Look Who's Back by Timur Vermes is available on Amazon here: https://amzn.to/2SgEyZO

    Oracle Night by Paul Auster is available on Amazon here: https://amzn.to/2SvW1fS

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 1 hr
    EP.26 - GILES EDWARDS

    EP.26 - GILES EDWARDS

    Glenn Fisher talks to Giles Edwards, co-founder of Gasp! and host of the Call To Action Podcast, about starting your own marketing agency, why you should involve creative people at every stage of a business and which letters of the alphabet he prefers.

    NOTES ON THE PODCAST

    Giles Edwards is the co-founder of marketing agency, Gasp! Having worked with some huge, international clients and launching their own successful marketing podcast, Call To Action, they’ve now gone into books too, publishing Ryan Wallman’s Delusions of Brandeur. You can find out more about Giles and follow him on Twitter here: https://twitter.com/Giles_Edwards

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit the (brand new) Gasp! website here: https://gasp.agency/

    Delusions of Brandeur by Ryan Wallman is available on Amazon here: https://amzn.to/30H7a0X

    You can listen to Giles interviews me on Call To Action here: https://audioboom.com/posts/7249470-glenn-fisher

    You can find out more about the Mark Ritson Mini MBA Giles talks about here: https://mba.marketingweek.com/

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 53 min
    EP.25 - RORY SUTHERLAND (LIVE)

    EP.25 - RORY SUTHERLAND (LIVE)

    Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer.

    NOTES ON THE PODCAST

    Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: https://twitter.com/rorysutherland

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can watch the video recording of this episode here: https://youtu.be/7aEhhIDsm9k

    Alchemy by Rory Sutherland is available on Amazon here: https://amzn.to/2SS7LLo

    You can watch one of the famous Ronseal adverts here: https://www.youtube.com/watch?v=HJlCK2A9bAY

    You can discover why both Rory and I are so taken with Japanese toilets here: https://www.youtube.com/watch?v=GZRwI7m7gnw

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 1 hr 10 min

Customer Reviews

4.8 out of 5
29 Ratings

29 Ratings

Ari Blum ,

Pure gold

This is a goldmine for copywriters. Lots of useful tidbits for newbies from all kinds of interesting guests, along with some doggie input from Pablo!

Well worth a listen.

Laura - Strike the Match ,

Digestible copywriting golden nuggets

I’ve just listened to the Kate Toon episode and found it mega-inspiring. Great interview style (nice and probing) and lovely little electronica earworm interludes, too.

Helen Culyer ,

Clever and quirky, copywriting podcast

Such a great podcast!

It's quirky, amusing and packed full of copywriting insights from a diverse group of copy and advertising experts.

As you listen, you find yourself scribbling down useful nuggets of copywriting wisdom, chuckling along to the musings of Pablo, and having lightbulb moments when everything finally starts to make sense.

If you're interested in copywriting or marketing, you won't find another podcast as accessible, informative and just downright amusing as this one.

P.S. If you love a good book, you should listen right until the end.

Top Podcasts In Business

Listeners Also Subscribed To