31 episodes

Automotive podcast, #motortrade radio & Youtube show.

The Armchair Show TheArmchairShow

    • Business
    • 5.0 • 1 Rating

Automotive podcast, #motortrade radio & Youtube show.

    Independent car dealer influencers share top tips: How to start a car business & navigate a crisis.

    Independent car dealer influencers share top tips: How to start a car business & navigate a crisis.

    There's so much knowledge bottled up within the automotive industries most influential people. We're on a mission to open those bottles and get drunk on the wise words of wisdom from the top chaps on this show!
    This week, we got on the blower (Zoom) with:
    Umesh Samani, Chairman IMDA & Owner of Specialist Cars/Harris Motor Co.
    Jim Reid, Owner of Jim Reid Vehicle Sales.
    Ali May-Khalil, Managing Director  Sentience Automotive Solutions.
    Jamie Caple, Owner, Car Quay.
    What's on the show?
    What's it really like to start a car sales business?
    What does it take to make a name for yourself locally & how is customer service is entirely linked to that?
    The perception consumers have about trust when it comes to independent car dealers.
    People buy from people. Let's hear what they have to say about TRUST.
    How has the independent sector adapted to consumer change in light of Covid-19?
    Aaaaaaaand don't miss Jim Reid's approach called "Zoom to Vroom" which is JUST BRILLIANT

    • 35 min
    George Mienie, CEO of AutoTrader South Africa shares his experience on #TheArmchairShow

    George Mienie, CEO of AutoTrader South Africa shares his experience on #TheArmchairShow

    Some say when you enter through the doors of Armchair Marketing, you might not want to go home. It's a studio and co-working space like no other. Find out what George Mienie, CEO of AutoTrader South Africa thinks after his recent Spotlight Session.
    Find out more about The Armchair Show: https://armchairmarketing.co.uk/the-armchair-show-podcast

    • 58 sec
    What‘s it REALLY like to work in a remote, work from home role? Keron Hurlstone, WMS Group.

    What‘s it REALLY like to work in a remote, work from home role? Keron Hurlstone, WMS Group.

    Keron Hurlstone, Head of Partnerships at WMS Warranty Group, unpacks the truth about her experience in a work from home role. Find out what she thinks it's REALLY like to work in a remote, work from home role.

    • 1 min
    Warren Newbert, CEO of Infinity Call Intelligence says measuring the car buying journey is key.

    Warren Newbert, CEO of Infinity Call Intelligence says measuring the car buying journey is key.

    Warren Newbert, CEO of Infinity, says his company's focus is on being the enabler. He says "the disruption is creating opportunity - those that get it right will clearly succeed and those that are brave will prosper".
     
    You guessed it - we're back in the studio... well sort of.
     
    We managed to figure out how to get a socially distanced podcast on the go *theatre like bow* (if we do say so ourselves). We turned the thinking cogs on and there were a few rally calls "to beat this dreaded virus" and we all agreed it was long overdue to put some joy back into the hearts of the motor trade collective!
     
    So here it is - it's The Armchair Show, with lots of hand gel, plenty of distance and the DELIGHT that is; Warren Newbert, CEO at Infinity Call Intelligence.
     
    Warren shares a wealth of knowledge to help car dealers to navigate the digital landscape, with advice for those starting out, all the way to people in advanced marketing roles across the automotive industry.
     
    Find out how Infinity is progressing their products faster than ever before:
    Building out their call intelligence products.
    Developing conversational analytics tools - drill down into sentiment of calls.
    Advanced keyword analytics.
    Stronger enquiry intelligence for marketing teams.

    • 21 min
    Nick Horton Founder, Profit Box - Why dealers need to adapt to video selling now and long term.

    Nick Horton Founder, Profit Box - Why dealers need to adapt to video selling now and long term.

    Nick Horton, Founder of ProfitBox joined us on The Armchair Show to give us his knowledge on how and why dealers need to adopt a video sales process. Nick believes that video calls are here to stay, and that the early adopters are going to be the ones who reshape how retail works in the automotive industry.
     
    Backed by insightful facts and stats, Nick explains the importance of understanding and embracing the use of video technology and how it fits with customers new digital life experiences. Regardless of the switch towards digital, Nick firmly believes that the one thing that will never change is how people like to be treated, and the need for sales people.
     
    Also:
    The common mistakes we make in video calls.
    Why Zoom selling is here to stay, not just here for now.
    How to get set up to sell on Zoom quickly and effectively

    • 9 min
    Rob Earle, MD of Gtechniq - How demonstrating value is the key to your advertising.

    Rob Earle, MD of Gtechniq - How demonstrating value is the key to your advertising.

    Well, they say that behind every successful man, there's a woman - and that's definitely the case when it comes to Rob Earle, Managing Director of Gtechniq Ceramic Coatings & Paint Protection. Find out how a nudge in the right direction, and the fact that he's NOT Italian, led him to embark on a journey of discovery that took him to the door of a quantum physicist all the way to the fortune of his Ceramic Coatings and Paint Protection business which has been providing globally recognised smart surface science for the car detailing industry since 2004.
     
    Rob's swanky coatings are sold by car dealerships all over the UK, and that helps consumers to keep their car look great, it also helps dealerships to offer 'an edge' over their competitors by offering more value in the product sale.
     
    Also:
    How is the car buying journey changing and what can car dealers do to navigate that change?
    How important it is to list as much detail as possible to help today's car buying consumers?
    Rob unpacks his story; how he went from employee to launching and building his business to the success it is today.
     
     
     

    • 18 min

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