The Art of Executive Communications with Charlotte Otter

Summary

In this episode of Strategy, Story and Stakeholders, host Max Forsyth speaks with Charlotte Otter, an expert in executive communications who previously led executive communications and internal communications for SAP, the global tech giant with 130,000 employees, and now author of 'We Need New Leaders.'

They discuss the evolving dynamics of leadership communication, the importance of self-awareness, and the power of storytelling in engaging stakeholders. Charlotte emphasises the need for leaders and CEOs to be authentic and courageous in their communication, especially in a time when trust is paramount. The conversation also touches on the challenges of engaging hard-to-reach audiences and the necessity of integrating inclusivity into corporate culture.

Chapters

00:00 Introduction to Executive Communications

06:15 The Need for New Leadership

09:49 Self-Awareness in Leadership

11:37 The Power of Storytelling

14:21 Engaging Hard-to-Reach Stakeholders

16:23 Internal vs External Communication

20:10 Advice for New CEOs

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

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