31 episodes

On The Author Ads Academy Podcast we discuss all things advertising for authors. From Facebook Ads to Amazon Ads and BookBub Ads, promo and launch strategies, case studies, guides and so much more.

All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author.

The Author Ads Academy Podcast Matt Holmes

    • Business
    • 5.0 • 1 Rating

On The Author Ads Academy Podcast we discuss all things advertising for authors. From Facebook Ads to Amazon Ads and BookBub Ads, promo and launch strategies, case studies, guides and so much more.

All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author.

    EP30 | Spreading Your Advertising Risk As An Author

    EP30 | Spreading Your Advertising Risk As An Author

    As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads.

    This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours.

    Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan?

    That's exactly what I'm discussing in today's episode...

    WHAT YOU'LL LEARN
    - The importance of a backup plan
    - Example backup plans for advertising your books
    - What's more likely to happen with Facebook Ads than downtime
    - Next steps if you are too reliant on Facebook Ads
    - And much, much more...

    RESOURCES
    - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
    - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
    - Email Matt: matt@matthewjholmes.com

    • 8 min
    EP29 | Facebook Ads Dynamic Creative For Authors

    EP29 | Facebook Ads Dynamic Creative For Authors

    Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner.

    Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you.

    If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution.

    WHAT YOU'LL LEARN
    - What Facebook Ads Dynamic Creative actually is
    - Best practices for setting up Dynamic Creative
    - How to analyze the data from your Dynamic Creative
    - Next steps after running Dynamic Creative Ads
    - The Pros and Cons of Dynamic Creative and whether it's right for you
    - And much more besides...

    RESOURCES
    - Author Ads Insider (Free 7 Day Trial): https://matthewjholmes.com/authoradsinsider/
    - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
    - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
    - Email Matt: matt@matthewjholmes.com

    • 15 min
    EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads

    EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads

    Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing!

    However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend.

    In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...

    WHAT YOU'LL LEARN

    - Why negative targeting is critical to see success with Amazon Ads
    - The difference between Keywords and Search Terms
    - Why you should be negating Keywords and ASINs, not just Keywords
    - Where to find Keywords and ASINs to negate
    - What to do with relevant Keywords and ASINs that are costing you money with little to no return
    - The always-on Campaigns that should be running in the background at all times for harvesting the top performers
    - And much, much more...

    RESOURCES
    - Author Ads Insider (Free 7 Day Trial): https://matthewjholmes.com/authoradsinsider/
    - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
    - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
    - Email Matt: matt@matthewjholmes.com

    • 8 min
    EP27 | The Number One BookBub Ads Metric

    EP27 | The Number One BookBub Ads Metric

    Tracking conversions from BookBub Ads is something we aren't able to do, unfortunately; so we have to use another metric, aside from conversions, to determine the success of our BookBub Ads.

    In today's episode, I'm sharing what that metric is...

    WHAT YOU'LL LEARN

    - The number one metric to focus on with BookBub Ads
    - How to improve this metric
    - The 2 levers you can pull to improve the success of your BookBub Ads
    - Some top tips for creating top performing BookBub Ads images
    - How to target your BookBub Ads to the right audience
    - And much more besides...

    RESOURCES
    - Author Ads Insider (Free 7 Day Trial): https://matthewjholmes.com/authoradsinsider/
    - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
    - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
    - Email Matt: matt@matthewjholmes.com

    • 12 min
    EP26 | The Top 6 Amazon Ads Metrics For Authors

    EP26 | The Top 6 Amazon Ads Metrics For Authors

    Understanding the data in your Amazon Ads is crucial to be able to make informed, confident decisions when optimizing and scaling your Amazon Ads Campaigns. But which metrics should you be paying attention to?

    In today's episode, I'm sharing the 6 metrics I focus on when managing Amazon Ads for clients. Enjoy...

    WHAT YOU'LL LEARN
    - Which metrics to pay attention to in your Amazon Ads dashboard
    - What to do if you're Ads aren't generating any impressions
    - How to combat high click, no sales keywords or ASINs
    - Why you may be getting impressions and no clicks
    - The red-flag metric to troubleshoot your Amazon Ads
    - And much more besides...

    RESOURCES
    - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/
    - How To Reduce Your Facebook Ads CPCs: https://matthewjholmes.com/episode21/
    - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
    - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
    - Email Matt: matt@matthewjholmes.com

    • 18 min
    EP25 | The Top 5 Facebook Ads Metrics For Authors

    EP25 | The Top 5 Facebook Ads Metrics For Authors

    The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them!

    In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode.

    WHAT YOU'LL LEARN
    - What to do when your Cost Per Clicks are rising
    - How to combat Ad Fatigue
    - Making sure your Ads aren't being seen too often by the same people
    - The thresholds I use when looking at the different Facebook Ads metrics
    - The most important Facebook Ads click metric
    - And much more besides...

    RESOURCES
    - Author Ads Insider: https://matthewjholmes.com/authoradsinsider/
    - How To Reduce Your Facebook Ads CPCs: https://matthewjholmes.com/episode21/
    - Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
    - Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
    - Email Matt: matt@matthewjholmes.com

    • 13 min

Customer Reviews

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1 Rating

Neil Greybanks ,

Fantastic! Crammed with value.

I listen to quite a few podcasts on indie-publishing. This is up there with the best of them. If you’re looking for concise, invaluable tips on marketing your books, this is perfect.👌

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