The Author Ads Academy Podcast Matt Holmes

Looking at spreadsheets of data from your Amazon Ads Account isn't everybody's cup of tea, but without taking the time to dive into your Amazon Ads Reports, you can be missing out on a lot of opportunity to really ramp up your Amazon Ads results.

So, in today's episode, I'll be sharing the 5 key Amazon Ads Reports I use when managing Amazon Ads for authors and how you can use them to take your Amazon Ads to the next level.

WHAT YOU'LL LEARN


The 5 Amazon Ads Reports you should be using
How often to download each of these reports
The purpose of each report
How each report can affect your overall decision making for your account
And so much more...

RESOURCES


Amazon Ads Training Program: Amazon Ads Academy For Authors

15% off Coupon Code for One-Time Payment Option: AAA15OP (ends May 24th 2022)
15% off Coupon Code for Payment Plan Option: AAA15PP (ends May 24th 2022)


Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.
Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.
In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkit
WHAT YOU'LL LEARN
Why tracking is so importantThe stats to track with your Amazon AdsThe importance of identifying trends and patternsThe dangers of target duplicationA free tool to help you track your Amazon AdsAnd so much more...
RESOURCES
Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Amazon Ads ManagementEmail Matt: matt@matthewjholmes.com

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.
The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.
Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.
Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...
WHAT YOU'LL LEARN
A summary of what Sponsored Brands areHow to use Sponsored Brands Category Targeting to discover new keywords to target in other CampaignsThe one major drawback to Sponsored Brands Category TargetingHow to structure your Sponsored Brands Category Targeting CampaignsThe costs associated with Sponsored Brands Category Targeting and how to control themAnd so much more...
RESOURCES
Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: matt@matthewjholmes.com

If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:
Your Author NameYour Book TitlesYour Series Titles
Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.

Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.

On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads...

WHAT YOU'LL LEARN
What branded keywords actually areThe importance of protecting your Author brand on AmazonWhy branded keywords and ASINs can restrict your Automatic and Category Targeting CampaignsHow to run specific branded keyword and ASIN Campaigns – and why you shouldAnd so much more...
RESOURCES
Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: matt@matthewjholmes.com

Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you're brand new to advertising your books on Amazon; but it doesn't have to be.
Scaling is actually very simple and we often make it more complicated than it needs to be. Once you know 'what' to scale, the 'how' becomes much easier to implement.
And that's what I'm covering in today's episode...How to start scaling your Amazon Ads.
WHAT YOU'LL LEARN
What scaling really isAre you ready to scale?Where to find scaling opportunities in your Amazon Ads account?What do you do with these scaling opportunities?How do you scale your Amazon Ads?Why finding new scaling opportunities is so critical for Amazon AdsExpectations to keep in mind when scaling Amazon AdsAnd so much more...
RESOURCES
Your FREE Amazon Ads Tools: The Amazon Ads ToolkitAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: matt@matthewjholmes.com

Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it's happening?
That's exactly what I am going to share with you in today's episode.
WHAT YOU'LL LEARN
The metrics you need to focus on to diagnose your Amazon AdsThe conversion rates of different placements and targetsWhy Amazon Ads are only part of the puzzleThe biggest driver of Amazon Ads successAnd so much more
RESOURCES
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Your FREE Resources For Running Ads: Author Ads ToolkitAdvertising Books: FREE Books Written by MattWork With Matt One-on-One: Author Ads ManagementEmail Matt: matt@matthewjholmes.com