3 episodes

If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed.

The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.

You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.

It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.

Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc

The Behaviour Business Podcast Richard Chataway

    • Business

If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed.

The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.

You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.

It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.

Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc

    The Behaviour Business Episode 2 - Coffee and Dessert with Rory Sutherland (Part 2)

    The Behaviour Business Episode 2 - Coffee and Dessert with Rory Sutherland (Part 2)

    Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for.

    The second episode of The Behaviour Business podcast is the longer - perhaps slightly more irreverent, if that's possible - part of a lunchtime chat with Rory recorded in March 2019, after the coffee and dessert arrived. Here he and Richard Chataway continue to talk about applying behavioural science in business, why Google still has the 'I'm Feeling Lucky' button when no-one uses it, the dangers of mental schemas and following the tube map, the 'gig economy', the value of testing to find solutions to problems of irrationality...and Uber for anaesthetists.

    Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1

    Buy 'The Behaviour Business' book here, which features a foreword by Rory: https://amzn.to/37e3Mwc

    • 1 hr 13 min
    The Behaviour Business Episode 1 - Lunch with Rory Sutherland (Part 1)

    The Behaviour Business Episode 1 - Lunch with Rory Sutherland (Part 1)

    Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for.

    In this first episode of The Behaviour Business podcast, you can experience a flavour of just what an educational - and hilarious - experience lunch with Rory is. Recorded in March 2019, this is the starter course of a lunchtime chat with Richard Chataway that covers some of the key themes explored in Rory's book, the relevance (and importance) of behavioural science in business, the limitations of what Rory calls 'McKinsey capitalism', as well as a famous Not The Nine O'Clock News sketch about toilets.

    Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1

    You can watch the famous NTNOCN 'Toilets' sketch here: https://www.youtube.com/watch?v=j2b-wTJ8x3E

    Buy 'The Behaviour Business' book here, which features a foreword by Rory: https://amzn.to/37e3Mwc

    • 39 min
    The Behaviour Business: Introduction - The Business of Behaviour

    The Behaviour Business: Introduction - The Business of Behaviour

    If you are in business, you are in the business of behaviour. In this introductory episode, you'll hear about some of the ways behavioural science can help address business challenges, and get introduced to some of the experts who you'll hear from in future episodes, including:

    - Rory Sutherland, vice-chair of Ogilvy UK and TED talk superstar, on how behavioural science delivers better, counter-intuitive solutions for business;
    - Kate Waters, director of client and strategy at ITV, on how behavioural science can help solve one of society's biggest problems - smoking - and helps put advertising 'back in its box';
    - Richard Shotton, author of 'The Choice Factory', on the pratfall effect and how behavioural biases help us buy;
    - Duncan Smith, MD of MindLab, on how we don't have to wire up consumer's brains to understand what's going on in their heads;
    - Lucy Standing, vice-chair of the Association for Business Psychology, on the many applications of behavioural science in business and how it can help you recruit better.

    Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1

    Richard Shotton's book 'The Choice Factory' is available here: https://amzn.to/2UzAUMp

    • 26 min

Top Podcasts In Business