The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Ayo Abbas, Marketing Consultant
  • 5.0 (26)
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The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

  1. AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

    25 JUL

    AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

    In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence. Key takeawaysStuart and Kristian shared: How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and linksAbbas Marketing Limeslade Dowsocial Marketing Fyxer.ai - Meeting management and transcription tool NotebookLM - Document summarisation and podcast creation Crystal Knows - LinkedIn profile analysis tool Social Media Marketing podcast - AI marketing resources and tools MIT study on AI making people lazy About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    40 min
  2. Why marketing funnels don't work for B2B and what to do instead

    11 JUL

    Why marketing funnels don't work for B2B and what to do instead

    Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys. oh and here are the two LinkedIn posts that sparked this conversation: Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Resources and linksAbbas Marketing Afand.co EsTeam.Pro April Dunford Alice Widger - Milk It Digital Katelyn Bourgoin Chris Walker Antonia Wade - Transforming the B2B Buyer Journey About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    38 min
  3. Lessons learned from 5 years of podcasting

    4 JUL

    Lessons learned from 5 years of podcasting

    In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    7 min
  4. Using spoken communication to build confidence and authority

    20 JUN

    Using spoken communication to build confidence and authority

    In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively. He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects Ways to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptable The need for structured preparation frameworks How to handle unknown questions confidently Ways to scale relationship management across a firm And much more. Resources and linksAbbas Marketing Design Communication Training About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    35 min
  5. Architecture and construction industry awards from three perspectives

    6 JUN

    Architecture and construction industry awards from three perspectives

    Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win. I share: How to approach awards strategically Ways to research and select the right awardsTips on what makes award entries compelling The importance of using accessible language How to structure winning narratives and tell compelling stories Ways to prepare for judging visits What judges actually look for Resources and linksAbbas Marketing RIBA Awards Judging Applications Architizer A+ Awards About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    19 min
  6. How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett

    23 MAY

    How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett

    This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper. We share: How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.Why we feel B2B marketing is way more rewarding than B2CHow to manage client expectations in technical PRWhat effective content repurposing looks like in practice Resources and linksAbbas Marketing Garrett Public Relations minimass About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    39 min
  7. Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas

    9 MAY

    Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas

    In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck. DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and linksAbbas Marketing UKREiiF Growth Ignition About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    25 min
  8. Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas

    2 MAY

    Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas

    This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegatesTips on networking and how to build fruitful business relationshipsNew features and formats for 2025 at the show Some of the must-see sessions DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and linksAbbas Marketing UKREiiF Growth Ignition About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    31 min
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About

The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

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