50 episodes

The Built Environment Marketing Show is the new name for Marketing In Times Recovery. It's a biweekly interview-led podcast series featuring inspirational built-environment business leaders about all things marketing. Each episode isjam-packed with hints, tips and takeaways that you can apply to your engineering or architectural business now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

The Built Environment Marketing Show Ayo Abbas

    • Arts
    • 5.0 • 21 Ratings

The Built Environment Marketing Show is the new name for Marketing In Times Recovery. It's a biweekly interview-led podcast series featuring inspirational built-environment business leaders about all things marketing. Each episode isjam-packed with hints, tips and takeaways that you can apply to your engineering or architectural business now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

    Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

    Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

    Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

    As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.

    Anyway, do take a listen to this short solo episode and do let me know what you think.

    The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities 
    Resource
    As mentioned in the episode I've created the following:
    Sustainability communications resource web page and guideBuild Up Networking Community Ways you can support this show

    If you like this show don’t forget that you can help me to spread the work by
    Sharing about the show on socialLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews
    Let's talk about your marketing challenge

    Got a marketing challenge that you're grappling with?
    Why not drop Ayo a line to set up an initial chat to talk things through.

    • 7 min
    Ep 40: Securing PR without projects, Hannah Cox

    Ep 40: Securing PR without projects, Hannah Cox

    Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.

    We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.
    The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.
     And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 
    Ways you can support this show 
    If you like this show don’t forget that you can help me to spread the work by:
    Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews 
    Resources
     Abbas Marketing
    Hannah Cox Creative
    Answer the public

    Let's talk about your marketing challenge

    Got a marketing challenge that you're grappling with?
    Why not drop Ayo a line to set up an initial chat to talk things through.

    • 35 min
    Ep 39: Podcasting - a route to grow your business with Emma Drake

    Ep 39: Podcasting - a route to grow your business with Emma Drake

    The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. 
    We cover a lot of ground including:
    What to think about when picking a topic and format for your podcastWhy starting off  as a guest is a good way to get to know the podcasting ropesHow to pitch successfully to secure podcast guest interviewsWhat to think about when choosing a podcast hostHow to register your podcast Tools to get started and to help manage your podcast ·The pitfalls of ‘free’ tools and what to look out forThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

    And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 
    Ways you can support this show 
    If you like this show don’t forget that you can help me to spread the work by:
    Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews 
    Resources
    Abbas Marketing
    Henbe Communications
    Communications Strategy That Works
    SpeakPipe
    Memo.fm
    Podfollow
    Zencastr
    Libsyn
    Buzzsprout
    Garageband
    Audacity

    Let's talk about your marketing challenge

    Got a marketing challenge that you're grappling with?
    Why not drop Ayo a line to set up an initial chat to talk things through.

    • 41 min
    Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell

    Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell

    LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.

    We covered a lot of ground including:
    what to postwhat makes a good postwhat types of posts to do and how often to postwhy going viral isn't everythinghow to stop the scrollwhy you need to engage and comment not just postAnd loads, loads more. 

    It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. 
    The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. 

    And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 


    Ways you can support this show 
    If you like this show don’t forget that you can help me to spread the work by:
    Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews 
    Resources
    Abbas Marketing
    Stacey Meadwell
    John Espirian

    Let's talk about your marketing challenge

    Got a marketing challenge that you're grappling with?
    Why not drop Ayo a line to set up an initial chat to talk things through.

    • 44 min
    Ep 37: Putting your best business foot forward to win work – Leonie Thomas

    Ep 37: Putting your best business foot forward to win work – Leonie Thomas

    Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. 
    We delved into:
    The difference between responding vs reacting when it comes to biddingThe importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real lifeThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news
    Ways you can support this show 
    If you like this show don’t forget that you can help me to spread the work by:
    Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews 
    Resources
    The Abbas Marketing website
    Blinq
    Leonie Thomas

    Let's talk about your marketing challenge

    Got a marketing challenge that you're grappling with?
    Why not drop Ayo a line to set up an initial chat to talk things through.

    • 37 min
    Ep 36: How to improve your website without spending a ton of money with Tom Garfield

    Ep 36: How to improve your website without spending a ton of money with Tom Garfield

    Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. 
    My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’.  This episode was recorded live on LinkedIn on Monday October 03 2022. 
    The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news
    Ways you can support this show
    If you like this show don’t forget that you can help me to spread the work by
    Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews 
    Resources
    The Abbas Marketing website
    Tom Garfield Website 
    Microsoft Clarity
    Google Analytics
    Hotjar

    Let's talk about your marketing challenge

    Got a marketing challenge that you're grappling with?
    Why not drop Ayo a line to set up an initial chat to talk things through.

    • 37 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Your Granma ,

Expert and engaging

Ayo’s voice is expert and insightful, she gives real actionable content without loads of fluff and she also has a really lovely way about her. I learn when I listen but I also feel like I’ve been on the phone to a friend.

Roshy D ,

A valuable resource for marketing newbies

As a relative newbie to the world of built environment marketing, Ayo’s podcast series has been such a valuable resource for getting up to speed with the sector.

The content has always been so informative and I love the relaxed, conversational style of interviewing. Looking forward to hearing more!

Dean McCauley-Bove ,

Useful hints and full of laughter!

A “must listen” podcast series hosted by the wonderful Ayo Abbas. Easy to listen and packed full of specials guests and helpful hints for anyone Marketing a business during this turbulent time. I especially love the episode with Rebecca Snow from architects Stiff Trevillion on “Communications, Reputation, and Being A Responsible Business”

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