100 episodes

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

The Business of Becoming with Lori Kennedy Lori Kennedy: Entrepreneur | Mentor | Online Business Coach

    • Business
    • 4.5 • 10 Ratings

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

    EP204: How to Show Up Online - Interview With A Celebrity Web Developer

    EP204: How to Show Up Online - Interview With A Celebrity Web Developer

    Thinking back, I realized I have never had a web developer on the Business of Becoming. So when the opportunity to interview the CEO of Alchemy + Aim arose, I was ready to dive in and get the most from Brandi Bernoskie - and she didn't hold back! 
    Brandi has a portfolio for big named clients, and her work speaks for herself. In Brandi’s words: “Your website is an amazing vehicle, one that when well-planned and created with your unique business in mind can be truly transformative for you.” and I 100% agree. 
    If you are thinking about creating a website for your business, or thinking about where to start with creating a business - You will not want to miss this episode. Brandi discusses the importance of having an online presence, consistency, when to invest in a website, what you need before you create a website, and how to approach having an online presence to be successful.

    Brandi provides this full transparency interview to help you boost your business's success online, AND she went one step further by creating you a guide for getting the MOST out of your website project. You can download your “10 Tips To Make Your Site A Success” guide HERE.
    Brandi was able to share with us so many takeaways throughout our discussion, and we touch on a HUGE focus point of mine this year which is making your website accessible and inclusive. We are focused on learning, changing, and challenging ourselves at the Wellness Business Hub to up our inclusivity this year and optimizing our website to suit. 
     
    More About Brandi:
    Brandi Bernoskie founded Alchemy+Aim in 2013, naming it for the transformation that takes place when the science and technology of web development meets the human aspect of what those websites were designed for. Brandi has since worked with thought leaders such as Brené Brown, Laverne Cox, and many others.
    Connect with Brandi on her website. Or reach out to her on social media via Facebook or Instagram.
     
    What We Talk About In This Episode:
    The Development Of Alchemy + Aim The Top Tips Needed For A Successful Website How To “Show Up” Online What A Website Should Be  When To Invest In Your Website The Biggest Opportunities That Businesses Miss Online Sustainability With Online Presence Considerations For Your Web Design  What Is Needed Before You Create A Website How To Close The Gap Between You And Your Client  The Difference Between A Web Developer And A Web Designer How To Choose The Web Developer That's Right For You Optimizing Your Website Customizing Your Webpage - When Necessary  What To Avoid While Building A Successful Website Accessibility On Your Website  
    Things We Mention In This Episode:
    Alchemy + Aim  “10 Tips To Make Your Site A Success” Guide   Inclusion Online Gravity Forums WordPress WP Rocket   
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a personal transformation that affected your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practiti

    • 39 min
    EP203: Creating an Inclusive Workplace and Community with Keisha Greaves, CEO of Girls Chronically Rock!

    EP203: Creating an Inclusive Workplace and Community with Keisha Greaves, CEO of Girls Chronically Rock!

    Creating an inclusive space has been one of my own personal missions, and the mission of The Wellness Business Hub for quite some time now, so I am thrilled to have had the opportunity to interview the CEO and Founder of Girls Chronically Rock!, Keisha Greaves.
    Since her diagnosis of Limb-Girdle Muscular dystrophy, Keisha has dedicated her time and efforts into creating a welcoming space and clothing line, to inspire and motivate others in the disability community.  
    In this episode of the Business of Becoming, Keisha and I dive right into Keisha's road that has led her to create her adaptive clothing line, and future steps with developing an inclusive bathing suit line. Keisha is open and honest about what she has faced and continues to face while navigating life in the disability community as well as how she was able to face some of the mental blocks that come with being diagnosed with a chronic illness. 
    To celebrate Keisha on our show, we are having a contest over on my Instagram! Head over to @lorikennedyinc to enter to win a Girls Chronically Rock! t-shirt! 
     
    More About Keisha:
    Girls Chronically Rock was inspired by Keisha Greaves who currently has Muscular Dystrophy and wanted to create something to help motivate, encourage, and let people know you rock and you can accomplish anything you put your mind to.  
    Connect with Keisha on her website, or you can reach out to her on social media via Facebook, Instagram, or Twitter. 
     
    What We Talk About In This Episode:
    Keisha's Road To Creating Girls Chronically Rock! Muscular Dystrophy Tools For Motivation To Help Fortify Mindset Accessibility In The Workplace Accommodations  Supporting Yourself Through A Diagnosis The Message That You Put Out In The World  The Biggest Lessons Learned While Being An Entrepreneur  The Importance Of Networking  The Impact Of Covid For Accessibility In The Workplace Muscular Dystrophy Association Trust Your Abilities Girls Chronically Rock! Give away -  Instagram!  
    Things We Mention In This Episode:
    Muscular Dystrophy Association Muscular Dystrophy Girls Chronically Rock!  Boston Business Women | Facebook Trust Your Abilities  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a personal transformation that affected your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 23 min
    EP202: Turning Inspiration and Passion into Business

    EP202: Turning Inspiration and Passion into Business

    Turning passion and inspiration into a thriving business. This is a stance that all entrepreneurs strive to achieve. And a topic that I could talk about ALL. DAY. 
    Kristi Soomer, CEO of Encircled, joins us and shares with us, her story and how she was able to build her dream business, in a field she would have never guessed to be in - fashion. 
    I invited Kristi to the show, for many reasons, but one main reason is because Kristi is the CEO of a thriving sustainable fashion brand. Although we have both created our businesses in different fields, we have both experienced similar roadblocks, pivotal moments, and have both persevered to create the multi-figured businesses that you see today. 
    Kristi is so down to earth, and she shares with us so many great lessons; from not having the support systems in place when she initially started her business, to struggling with letting go of her senior-level corporate job to going all-in with Encircled. We discuss the challenges that are faced when starting a company; from gathering resources, learning from mistakes and building the grit that contributes to the Entrepreneurial spirit. 
    After my conversation with Kristi, I just knew that we had to add Encircled into our 10-year celebration giveaway that we are hosting over on my Instagram. We are giving away a $100 dollar gift card to Encircled, for anyone that is reading these notes TODAY! January 11th! Head over and follow my Instagram. like the post, and tag TWO friends to be entered into the draw!
     
    More About Kristi:
    Kristi Soomer started Encircled with the dream of helping women travel lighter. Frustrated with the lack of versatile clothing that blended style with function, she started designing it. She believed strongly after years of working in the retail industry that she wanted Encircled to be ethically-made, sustainable and sweatshop-free. Kristi is a self-taught fashion designer, she loves taking basic silhouettes and challenging them to do more. Today, Kristi is the CEO of Encircled, and leads the team at the Toronto HQ (plus the office dog, Harlow!).
    As an added bonus for the listeners of the Business of Becoming, Kristi has provided free shipping and returns for the next 30 days! Head over to Encircled, and enter the promo code LORIKENNEDY . This deal is valid until February 10th, be sure to get your orders in to try the products risk free!
    Connect with Kristi on her website. Or reach out to her on her personal IG or business IG
     
    What We Talk About In This Episode:
    Creating A Certified B Corporation Creating A Company From In An Industry Outside Of Your Education  Creating A Luxe Leisure Brand Transitioning From A Corporate Job To Entrepreneurship Women In Business Creating A Company Without Support  Clothing Versatility  The Importance Of Passion In Business Going From A Side Hustle To Career  Figuring Out Logistics For Manufacturing  Learning By Doing  Investing In Yourself  The Dressy Sweat Pant  Encircled  Danielle Laporte  
    Things We Mention In This Episode:
    The Dressy Sweat Pant  Encircled  Danielle Laporte Certified B Corporation Modal Fabric  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a

    • 40 min
    EP201: Top 10 Lessons Learned From Being Online

    EP201: Top 10 Lessons Learned From Being Online

    We are back, and better than ever. The Business of Becoming is shifting to seasons so we can ensure that we have the time to bring to you the best content, expert guests, and add a bit of time between episodes, to improve the caliber of each show.
    So WELCOME! To the first season of the Business of Becoming!
    I am kick-starting this season with a celebration - In 2011, I launched my first ever online workshop, so this year marks my 10th year online! Believe me when I tell you that it has been one of the wildest rides of my life, and I want to share with you the top 10 lessons (plus a bonus one) that I have learned from being online. 
    But that's not all. I am also taking this celebration over to Instagram, where for the next 10 days we are going to be giving away 5 fabulous prizes from Canadian based companies.

    Want to be entered into the draws? Yah you do! Keep an eye out for our “Giveaway” posts on Instagram, from January 4th - 15th! Make sure you hit that follow button. 
    Alright, so without further ado, let’s dive into today’s show. My top 10 lessons that I have learned while being online. 
     
    Lesson # 1: You don’t start with your dream business 
    With everything that you see on social media, and what you see other businesses showing online, you might think that you can just walk in and start your dream business. I know I did.

    I thought everything would be perfect and smooth sailing when I started my nutrition practice, and then I was delusional again when I took my business online. There is no possible way that you can create your dream business in the first 1-3 years, unless you’ve already built the exact same business before and you’re replicating it. 
    When you are starting, you have no idea what your zone of genius actually is, what you are obsessed with, what feels fun and fulfilling and what you need to stop doing. You do not have the failures, the learning curves, and you have not figured out your footing to instantly have your dream business.
    You don’t start out with your dream business-- you need to build it. 
    Lesson # 2: New level. New devil.
    Now I don't say this often, but I couldn’t find anything else to describe this lesson. The lesson is: at every level there are challenges, and quite honestly, the bigger the company gets the more there is at stake. 
    Every time your company adds on more clients, adds on more employees, and gets to the next rung of financial growth - you enter into a new level of challenges. At one point, I decided that I needed to reframe my thoughts from focusing on the stress of each new challenge, and focus on growth, so that I wouldn't be so triggered. 
    I reframed my mindset like this: I am here for growth. Growth looks like being stretched and pulled and called to be a version of yourself that continuously rises to the challenge, even when you don’t feel like it. I am here to become the best possible version of me… I guess it comes down to what you believe your purpose on this planet is. 
    I believe that my purpose is to live up to my fullest potential and if I truly believe that, then how would I know what my fullest potential is if I’m not being challenged to rise up?  
    So believe me when I say, there is not part of your business journey that is without its challenges, so it’s up to you whether you decide to look at them as positive or negative. 
    When a challenge occurs, I like to say, ok, right, got it, I asked for this so ok… thank you. 
    Lesson # 3: Sacrifice is a necessity 
    I think the word sacrifice has a negative connotation for entrepreneurs, especially those of us who might operate under specific cultural norms, have families, and/or have loads of personal responsibilities. However, although I gave up a lot of things to get to where I am today, it was a deliberate and conscious choice. I gave up certain social things, ti

    • 30 min
    EP200: Dreaming Big and Annual Planning Workshop: Part 2

    EP200: Dreaming Big and Annual Planning Workshop: Part 2

    Welcome to Part 2 of our ‘Dreaming Big and Annual Planning Workshop,’ the second half of our two-part workshop series where I will show you how to ignore all self-limiting thoughts and dream big about your business, while setting up a successful and realistic annual plan. 
    If you haven’t already listened to Part 1, I highly recommend that you stop this episode and listen to that one first, then come back. You can also download your very own annual planning workbook right here!
    Before starting, I want to take a minute to celebrate an incredible 200 episodes, and thank you from the bottom of my heart for listening! Whether you’re a new listener or you’ve been with me since Episode 1, I am so grateful to you. Thank you for subscribing, reviewing, and sharing this podcast. 
    In the first half of this workshop, Episode 199, we covered what annual planning is, what to do before you plan, the metrics you should collect, and how to conduct a business audit. For our second half (and final episode!) we will focus on the step-by-step plan itself, which you can repeat for every year. 
    Today, let’s chat about:  
    Which marketing and sales campaigns are you going to offer? How are you going to enroll clients?  What worked and didn’t work last year?   How can you choose a realistic annual goal?  What components of the plan do you need, and in what order? Who do you have to become to achieve this dream? Think of it this way. You’re going on a trip. In order to arrive at the final destination, you first need to have a final destination picked.
    You can map the safest and fastest route, but at any point in time, there might be road blocks that come up that cause you to deviate from the original itinerary. Some of the deviations might add on more time, or take you into unknown territory. But as long as you’re still on your way to the final destination, that’s all that matters.
    Trouble ensues when you deviate SO much from the itinerary that you wind up lost, or you quit and just go home. 
    Annual planning is a process that sets your year up for success as smoothly and seamlessly as possible, so getting lost, overwhelmed, or quitting becomes unthinkable. 
     
    What We Talk About In This Episode:
    Setting an annual revenue goal  Focusing on selling only one program in the beginning  Mapping out your dates at least 6 months in advance  Looking for weak spots in your program  Having a high-level list of projects you want to work on  Identifying your constraints or non-negotiables Not feeling guilty for changing your goal midway through Can you do me a favor?
    I’d love it if you would post your revenue goal in the Take Your Health Practice Online Facebook Group. State it loud and proud. There is no shame in striving for growth. 
     
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    If you’ve gotten value from this or any other episode, I would be so grateful if you would leave a review on iTunes for me. Reviews help iTunes know that people are listening and to share the podcast with more listeners. Make sure that you take a screenshot and DM it to me on Instagram so that I can personally thank you. It would mean the world to me! You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favorite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team

    • 23 min
    EP199: Dreaming Big and Annual Planning Workshop: Part 1

    EP199: Dreaming Big and Annual Planning Workshop: Part 1

    Welcome to Part 1 of our ‘Dreaming Big and Annual Planning Workshop,’ the first half of a two-part workshop series where I’m going to walk you through how to do one of my favorite things in the world...dreaming big and annual planning. 
    That’s right, these next two episodes will be workshop-style podcasts complete with your very own annual planning workbook, which you can easily download here!

    Before we begin, I want to share a special Business of Becoming podcast update with you. I’ve decided to create seasons of the show for a fresh new format. So expect a very sensational Season 1 to open up the New Year with a bang. 
    If you’re brand new to Business of Becoming, head over to your favorite podcast listening app and subscribe so you don’t miss our premiere season. I can’t wait to share more of my easy-to-follow strategies with you. 
    Our next episode will discuss my personal annual planning process, but for now let’s cover:
    What is annual planning in general? What do you need to do before you begin? What information do you need to conduct first?  How do you run an audit on your business, and why is it important?  The point of annual planning is to mold your growth mindset, release all of the limitations you place on yourself, and give yourself permission to just dream BIG. 
    Building a thriving business requires constant upgrading. But that doesn’t mean you need to rush the process or overwhelm yourself in the making of it.
     
    What We Talk About In This Episode:
    The 4 goal categories: revenue, profit purpose, profit percentage, and constraints The 5 metric categories: total revenue, product revenue, email list, social media, and expenses Writing the “What Did and Didn’t Work” outline  Implementing the current year’s metrics to set future goals  Collecting key pieces of information for your audit Using the audit results as a tool to identify weak spots   
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    If you’ve gotten value from this or any other episode, I would be so grateful if you would leave a review on iTunes for me. Reviews help iTunes know that people are listening and to share the podcast with more listeners. Make sure that you take a screenshot and DM it to me on Instagram so that I can personally thank you. It would mean the world to me! You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favorite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get major support from me and my team! I hope to see you there.

    • 23 min

Customer Reviews

4.5 out of 5
10 Ratings

10 Ratings

Cath Steel ,

This stuff is life changing.

Both for me as a nutritionist and how much better I can get transformations with my clients. I can’t thank you enough Lori.

Cath Steel

Purpleyoga1957 ,

Excellent help with my business

Thank you Lori Kennedy for all your help. You are an inspiration. Your podcoast is so useful to me in my yoga & Pilates business. I've used your advice to help my launch some online programs. thank you thank you thank you. My fav podcast at the moment is the overcoming objections one!

RhiaClayton ,

A time investment you’ll never regret!

Lori is one of the few entrepreneurs in the online space who I can actually relate too! The value she gives in her podcasts, blogs and emails is BY far the best around! This podcast and The Wellness Business Academy course has helped me go from overwhelmed and ready to throw in the towel to focused and profitable! Subscribe, listen, take notes .... I promise it will be the best FREE investment you could make it your business which will actually give you a TON of value.

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