28 episodes

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

The Business of Branding Nikki Arensman

    • Marketing

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

    28. Should You Have A Facebook Group or Not?

    28. Should You Have A Facebook Group or Not?

    I get asked this question ALL the time, should I have a free or paid Facebook group or not? Should I have one that goes along with my paid course or program? Im breaking down my experience in running Facebook groups (both paid and free!), why I've...

    • 16 min
    27. Behind The Scenes Of My First $10,000 Month

    27. Behind The Scenes Of My First $10,000 Month

    Ill walk you step-by-step through how I created my first $10,000 month. I'm sharing what I offered, how I launched it and what it was priced at — it is a specific strategy I like to use and something you can follow along with in your own business!The...

    • 14 min
    26. Group Program vs. 1:1 Services - What Comes First?

    26. Group Program vs. 1:1 Services - What Comes First?

    Which of these should you be doing first? I get asked this all the time and I DO actually have an opinion on this and I DO think it matters that you choose wisely when you're just getting started in your business. Ill run through different ways to work...

    • 17 min
    25. Brand vs. Brand Identity vs. Branding

    25. Brand vs. Brand Identity vs. Branding

    Breaking down the difference between brand, brand identity and branding (yes, each of these terms have their own meaning!). It is definitely important to atleast know the difference between the two that you can make sure you're putting your energy and...

    • 11 min
    24. The 4 Things To Consider When Creating A New Offer or Service

    24. The 4 Things To Consider When Creating A New Offer or Service

    It is typically never a good idea to create an offer out of pure inspiration without validating that it is filling a gap, solving a real problem that exists and most important, that you audience wants/needs it. Take these 4 things into consideration the...

    • 16 min
    23. What You NEED To Know To Attract Your DREAM Clients

    23. What You NEED To Know To Attract Your DREAM Clients

    Dishing out all the things you need to know about your DREAM CLIENTS if you want them to WANT to work with you! These are a few of the key things I think about when creating a new offer, writing copy and in general, creating content that engages and...

    • 9 min

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