If you're a freelancer, then you're not just an expert in your field. You're also a business owner, responsible for everything from bookkeeping to marketing to customer satisfaction to business development.
On the Business of Freelancing, our panel of experienced freelancers discuss the issues that they have encountered while building up their business — and give you practical, actionable advice to take your career to the next level. We also invite expert guests to provide their opinions and perspectives on how you can better succeed in your freelance career.
Using YouTube as a Marketing & Promotion Channel
Thinking about using YouTube for marketing, promotion and audience growth? Our panel talks about our experiences using this channel and what we'd recommend for people considering adding this channel into the mix for their business.
The Elusive Work-Life Balance
We talk about the struggles we face with the ever-present puzzle of balancing work and life as freelancers and indie consultants and the strategies and mindsets we've developed to have some modicum of balance in our lives.
Getting Freelancing Leads 101
Where can you find leads in the short term if you're in need of work now? What are strategies you can use to find better quality leads? We answer those questions and share resources to help you on your journey to building leadflow and a sustainable business.
Money Psychology & Playing the Long Game with Alex Hillman
We talk with Alex Hillman about lessons for freelancers and indie consultants from his recently released book, the Tiny MBA. Alex drops a lot of wisdom in this episode about how to tackle and unpack some of the issues we face with money psychology, playing the long game of business, and more.
Making Sales Less Painful Through Marketing
Today we'll be discussing sales and marketing and how to use marketing to improve the sales experience as a freelancer.
Writing Sales Pages
Sales pages. As a freelancer or indie consultant, when does it make sense to use them? What's their "job" for your business? How should you approach writing them? How do you handle creating a sales page if you aren't yet specialized in a particular area? Our panel discusses that and more on this week's episode.