Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment
In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers as standout features for the Gordon Ramsay: Chef Blast game. Lucian also highlights the importance of a performance view wave operation for growth strategies and the success of their destination giveaways, attracting high-quality users.
Exploring the Future of Game Development with AI with Mehmet Umut Ermeç
In this episode of The Business of Fun podcast, Mehmet Umut Ermeç, Co-Founder & CEO at Tiplay Studio, joins our own Jonathan Fishman to discuss the impact of artificial intelligence on the gaming industry. They explore how AI is being used in game development, the potential for AI to enhance creativity and future possibilities for AI in game production.
Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich
In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketing teams, CRM teams, and activation teams, and the role of AI in ASO.
The Must-Have UA Skills For 2023
In this episode of The Business of Fun, we explore The Must-Have UA Skills For 2023 with Esther Shatz, VP of Product Marketing and Consultancy at Mavens, Andrej Kugonič, Head of Marketing at Nordeus, Mark Avidan, Director of UA at Zynga, and Antti Paikkala, Head of Marketing at Small Giant Games.
How to Create a World-Class Monetization Strategy for Your Mobile Games
In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.
The Science of Organic Acquisition
In this episode of The Business of Fun, we share The Science of Organic Acquisition webinar with Shoham Lashkar, Director of ASO at Zynga, Amy Monier, Director of Product Marketing at Zynga, and Katie Blechner, Client Services Team Lead at mavens. They cover the state of organic attribution in the mobile gaming industry, different types of organic channels available for marketing, and tips on maximizing returns on investments with organic user acquisition.
Best podcast in ASO/UA
Esther is an awesome host and really focusses the guests on giving us actionable strategies - subscribed!