47 episodes

It feels like somebody has poured gasoline on the fire that has been slowly impacting hearing care, resulting in things changing faster than they ever have before.

The question is, how are the smartest clinics in the world reacting to these changes, how are they continuing to grow their businesses and attracting new patients through all of the noise?

The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.

From interviews with successful private practice to reveal what they’re doing right now, through to best-selling authors sharing their expertise and applying it direct to the world of hearing care.

This podcast is for private practices that want to stay ahead of the industry, spearhead change, grow their clinics and ensure that tomorrow is brighter than today for their team, their patients and their bank account.

The Business of Hearing Phil M Jones & Oli Luke

    • Business
    • 5.0 • 4 Ratings

It feels like somebody has poured gasoline on the fire that has been slowly impacting hearing care, resulting in things changing faster than they ever have before.

The question is, how are the smartest clinics in the world reacting to these changes, how are they continuing to grow their businesses and attracting new patients through all of the noise?

The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.

From interviews with successful private practice to reveal what they’re doing right now, through to best-selling authors sharing their expertise and applying it direct to the world of hearing care.

This podcast is for private practices that want to stay ahead of the industry, spearhead change, grow their clinics and ensure that tomorrow is brighter than today for their team, their patients and their bank account.

    Where Should Private Practice Be Investing Advertising Dollars Right Now: Google Or Facebook?

    Where Should Private Practice Be Investing Advertising Dollars Right Now: Google Or Facebook?

    If ever there was a time to be scrupulous about where you spend your previous advertising dollars, it's now.
    So, as a private practice owner, question is, should you tighten your purse strings, or spend more, and if so, where should you spend them, Google or Facebook?
    In this episode we share the results of a very specific experiement on the effectiveness of both Google and Facebook for acquiring new patients that we did for our Inner Circle members...
    ...and let us tell you, we were very encouraged by what we found. 
    Because, let's face it, it's not easy knowing what works never mind how to work it, so we've done the hard work for you and made it super simple to understand, so by the end of the episode you'll have clarity on where you're best to invest your time and money. 
     

    • 29 min
    The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content

    The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content

    Ever since we started The Business of Hearing podcast we wanted to conduct this interview, for one simple reason...
    ...In the Audiology world, Dr. Cliff AuD is legendary. 
    He is the pioneer of accessible hearing-care video content and the shining example of the powerful effects of how video can showcase your expertise and help you create a brand that people adore. 
    And what with:
    - Over 220,000 subscribers
    - 200,000 weekly views
    - permanently full patient list
    He certianly knows a thing or two about what works. 
    And in this interview, Dr. Cliff reveals his secrets on exactly what it takes to create engaging video content and how you can replicate it in your own way, and let's just say, some of them are definitley NOT what you'd expect. 
    So, buckle up and take a break to enjoy this candid interview with arguably the most inspiring Audiologist slash video creator hybrids on the planet. 
    And don't forget to also read the accompanying article that lists the 3 secrets behind building a successful YouTube channel. 
     

    • 37 min
    How To Recruit First Class Hearing Care Professionals In Today's Highly Competitive Marketplace

    How To Recruit First Class Hearing Care Professionals In Today's Highly Competitive Marketplace

    It used to be an employer's market; an abundance of qualified candidates for one job, but things have changed. 
    There are now fewer hearing care professionals of excellent caliber than ever before, which means finding the perfect person for your hearing care clinic is really tough. 
    But, there are a few things you can do to ensure your clinic is the one that the cream of the crop want to work in, and let us assure you, they are all completely doable and within reach. 
    This podcast explains what those crucial things are and how you can implement them to attract the best people. 
    But first, a warning...
    Unless you are genuinely the best career option for a new audiologist/HCP, then you may as well disregard what I’m about to say.
    The following information will allow a great clinic to build the assets to persuade somebody why they should choose to work for them ... but this is not focused on putting lipstick on a pig!
    Let’s jump in...
     

    • 21 min
    How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades

    How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades

    In your business right now, there are harder ways to increase revenue and easier ways. 
    The harder ways include acquiring new patients and marketing to physicians, which, in business terms are deemed as 'the high hanging fruit'.
    The easier ways are asking for referrals and selling upgrades to current patients, which are known as 'the low hanging fruit', and are, quite surprisingly, underutilized by private practice owners. 
    In this episode, we're going to explore how you can create more revenue by focusing on the long hanging fruit, with clear advice and instructions on how to do it. 
    Best of all ...
    Nothing we're going to share is complicated Nothing requires you to fundamentally change your business And nothing requires you to be a marketing genius to execute. Shall we get started?
    Then hit play and let's go. 
     

    • 17 min
    LinkedIn: As A Private Practice Owner, Is It Worth Your Time?

    LinkedIn: As A Private Practice Owner, Is It Worth Your Time?

    Ever feel like there are too many marketing platforms and too little time to master them all?
    And so, if someone was to say to you, "hey, have you thought about using LinkedIn to grow your private practice?", you'd probably roll your eyes and think "I barely get time to update my personal facebook status, never mind think about LinkedIn"
    But, what if there was a way to utilize LinkedIn with the minimal amount of effort for the maximum return...would you want to hear more? 
    This podcast epiosde explains exactly that. 
    Joined by LinkedIn expert, Beth Granger, Beth shares her powerful strategies for utilizing LinkedIn through the lens of a private practice owner, with a focus on these 3 elements:
    - Recruitment
    - Physician marketing strategy 
    - Personal Brand 
    If you're someone who never thought LinkedIn was a good platform for private practice, then you might think again after listening to this. 
    To learn more about Beth Granger, visit: https://www.bethgranger.com
     

    • 22 min
    The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]

    The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]

    Welcome to the most practical podcast you're ever likely to listen to. 
    That's because, in this episode, we're not talking theory or ideas, we're actually going to walk you through how you write, build and send the most simple 47-word upgrade email that is by far the biggest money-maker we have ever seen in the hearing care industry. 
    Sounds too good to be true? 
    Yep, can see why you'd think that, but let us assure you, it's legit. 
    To get the most out of this podcast, we strongly encourage you to read the accompanying article, as it includes helpful visuals that will aid you in getting this powerful email out. 
    So, sit back, take it in and prepare yourself for what could be the most lucrative bit of marketing you're likely to ever do...that's if you act on what you learn, of course. 
     
     
     

    • 19 min

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