The Business Storytelling Podcast

Trappe Digital LLC
  • 5.0 (4)
  • MARKETING
  • UPDATED TWICE WEEKLY

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

  1. 720: How to connect business storytelling to revenue

    24 FEB

    720: How to connect business storytelling to revenue

    You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast". Connect with Sheri here: growthlanestrategies.com Skip to other content Content with purpose drives real results (1:48) Using AI to analyze data, not just create content (3:59) Measuring success beyond numbers (6:54) The overlooked middle funnel opportunity (11:07) Re-engaging dormant contacts for revenue (16:12) Setting realistic timelines for content ROI (20:07) Progress over perfection in content creation (22:49) Maximizing value through content repurposing (23:32)

    24 min
  2. 719: Reviving the American Dream: The story of the Vortic Watch Company

    19 FEB

    719: Reviving the American Dream: The story of the Vortic Watch Company

    RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers. Shop for your one-of-its-kind watch here: https://vorticwatches.com Skip to a specific section of the conversation: (0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches (4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches (8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski (11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers (13:44) History of pocket watches: From mobile timekeeping to modern wristwatches (17:33) Why Vortic focuses exclusively on American-made pocket watches (19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches (22:09) How customers choose their Vortic watches: The importance of personal connection and story

    24 min
  3. 718: What's good AI prompt writing?

    10 FEB

    718: What's good AI prompt writing?

    Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a

    21 min
  4. 717: Is copywriting a good career?

    5 FEB

    717: Is copywriting a good career?

    Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing processes - Speed vs quality expectations (4:02) Job Market Analysis - Number of copywriter positions on LinkedIn - Difference between "copywriter" and "copywriting" roles - Various job titles that include copywriting duties (8:15) Modern Copywriting Requirements - Cross-channel expertise - Digital and physical content creation - Platform-specific writing considerations (12:30) Data and Analytics in Copywriting - Importance of metrics - Challenge of measuring multi-channel campaigns - Balance between creation and analysis (15:45) Role Evolution and Job Requirements - Perfectionism vs productivity - Grammar and editing expectations - Years of experience needed - Integration with strategy and data analysis (18:20) Tools and Technology - AI tools for content creation - Transcription services - Video editing capabilities - Avatar creation tools (20:45) Career Outlook and Conclusions - Number of people with copywriting in their titles - Job market realities - Career viability assessment - Changing expectations in the field More episodes:http://christophtrappe.com/podcast

    23 min
  5. 716: Podcasters highlight their favorite non-profits during Podcasthon 2025

    28 JAN

    716: Podcasters highlight their favorite non-profits during Podcasthon 2025

    Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

    23 min
  6. 715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

    22 JAN

    715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

    We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

    24 min
  7. 714: How to measure the impact of SEO

    21 JAN

    714: How to measure the impact of SEO

    Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

    24 min
  8. 713: AI and Copyright - How does it all work?

    14 JAN

    713: AI and Copyright - How does it all work?

    Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

    23 min
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About

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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