The Business Storytelling Show

Trappe Digital LLC
  • 5.0 (4)
  • MARKETING
  • UPDATED TWICE WEEKLY
The Business Storytelling Show

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

  1. 3 DAYS AGO

    BONUS: Is your marketing saying things that can't be unheard?

    Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

    1 min
  2. 670: AI-Powered Storytelling: Personalizing Your Business Narrative

    18 SEPT

    670: AI-Powered Storytelling: Personalizing Your Business Narrative

    Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expert, joins me on Episode 670 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works. Connect with Dan at https://aidrivenmarketer.com

    24 min
  3. 689: How to write for the busy reader

    13 SEPT

    689: How to write for the busy reader

    Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/

    25 min
  4. 688: The narratives that connect us to our customers

    10 SEPT

    688: The narratives that connect us to our customers

    Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp

    24 min
  5. 687: The role of psychology in marketing

    9 SEPT

    687: The role of psychology in marketing

    Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic. Join us. Read Hunter's article on the topic here: https://alpha-diver.com/psychology-and-marketing/

    25 min
  6. 686: Corporate behaviors that turn customers away - huh?

    6 SEPT

    686: Corporate behaviors that turn customers away - huh?

    Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that. Join us. Grab a copy of his book here: https://amzn.to/3z3I2XZ

    24 min
  7. BONUS: How I got press credentials to the NFC Championship game

    6 SEPT

    BONUS: How I got press credentials to the NFC Championship game

    In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.

    9 min
  8. 685: Decision-making in marketing - do you remember last year's decision?

    4 SEPT

    685: Decision-making in marketing - do you remember last year's decision?

    We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic. Learn more about Cloverpop: http://cloverpop.com

    24 min
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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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