100 episodes
The Cambridge Marketing Podcast LightBlueMedia
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- Business
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3.7 • 3 Ratings
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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Opinionated Marketers on: RECESSION AND DEPRESSION
This week we start a short series on Recessions and how to deal with them. This week we explain what a recession actually IS - and how they CAN lead to depressions. Charles Nixon and Kiran Kapur discuss.
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Opinionated Marketers on: RECESSION
With City bosses warning the UK faces recession in 2022, we discuss how many of today's bosses have never lived and worked through a period of economic decline - and what similarities all recessions have. Further reading https://www.ft.com/content/46be2022-d9ad-4b4f-a189-1f58c1759fc1 (Paywall)
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Marketing in Construction
This week we discuss the huge variety of marketing opportunities in the construction industry. My returning guest is Richard Kendrick, Marketing Director of Leyland SDM in London.
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Opinionated Marketers on: RoboJournalism
As Google put an engineer on leave after he says a BOT has become sentient, our Opinionated Marketers discuss the rise of 'RoboJournalism' and how marketers could use the technology to their advantage. Kiran Kapur and Charles Nixon discuss with further reading here: https://www.theguardian.com/technology/2022/jun/12/google-engineer-ai-bot-sentient-blake-lemoine
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Sustainability
This week we discuss the vital role that Marketers play in sustainability. My guests are Charlotte Lestienne and Nigel Clark.
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Opinionated Marketers on: CABBAGES
As KFC run out of lettuce, and McDonalds run short of fries, our Opinionated Marketers discuss the challenges of supply, supply chains and how to make a plan!
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