33 episodes
The ClickZ Digital Marketing Podcast Tim Flagg
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- Business
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5.0 • 8 Ratings
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How do you stay up to date with the latest thinking, trends and best practice in digital marketing and ecommerce? Spend 30 minutes with experienced marketing and ecommerce professionals as they share their insights, experience and best practice with you. You'll learn about the latest tools and technologies that are redefining how brands connect with consumers, and get practical advice on how you can apply this in your own business. You’ll hear about the biggest challenges and opportunities that the industry will face over the next few years and get unique perspectives on the future of advertising from global marketing leaders.
Tim Flagg is an experience marketing leader, speaker and advocate for empowering consumers to take control of their personal data. Tim has over 18 years experience of experience in advertising and marketing for such brands as McCann-Erickson, BBC-Worldwide, NBC-Universal, Hutchison-Whampoa, Zipcar, The Academy of Digital Business Leaders and the Institute of Digital and Direct Marketing online, where he was Managing Director.
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33. Being an effective marketing leader with Mark Evans, Direct Line Group
I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.
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32. The science of effective marketing with Dan Gilbert, CEO BrainLabs
This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.
Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof your business. We’ll also be discussing transparency and how the role of agency partners and technology will develop in the future. -
31. The Future of Programmatic Advertising with James Patterson from The Trade Desk
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
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30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic
Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.
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29. Why do brands in-house their media buying? James Briscoe, Percept Audit
Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.
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28. Digital Marketing Trends for 2019
In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for marketers to address in 2019. We'll look at the trends that have shaped digital marketing in the last couple of years and then I'll outline the 4 key trends that I think marketers need to address in 2019, and why I think the future of advertising belongs to consumers
Customer Reviews
Essential for all commercial people, not just marketers.
Excellent content, well worth listening to. Covers the key questions that everyone is (/should be) asking. Scott brings a refreshing voice of the consumer to the discussion, eg personalisation plus a stimulution perpective of what the future could bring, attribution, ROI.. Thanks to ClickZ for leading these.
Listen & Learn!
Always love to learn from Tim. Tim is actually my mentor, being able to learn from him with the latest digital trends is rewarding.
A great insight into the detail of marketing.
Marketers should subscribe now!