The Content 10x Podcast Amy Woods

Are you considering turning your long-form content into something even longer, and longer-lasting? It is a fantastic way to breathe new life into older content and reach a much broader audience, while helping to cement your reputation as an industry leader.
In this episode, Amy shares three ways that you can take your blog posts, podcast episodes, videos and/or webinar content and extend it even further.
Find out:
How and why you should turn your blog posts into a book
The ins and outs of repurposing blog posts into a white paper, guide or report
Why you should consider repurposing content into an online course

Important links and mentions:
Content10x.com https://www.content10x.com/ (https://www.content10x.com/)
Creating online courses by repurposing content with Teresa Heath-Waring https://content10x.captivate.fm/episode/creating-online-courses-by-repurposing-content-with-teresa-heath-wareing (https://content10x.captivate.fm/episode/creating-online-courses-by-repurposing-content-with-teresa-heath-wareing)
https://www.content10x.com/93 (Content 10x The Book – An Update and How to Repurpose Content into a Book)
Amy’s book: https://www.content10x.com/book (https://www.content10x.com/book) (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Have you considered adopting a video-first approach in your marketing?
87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!
Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.
But how does this translate into content marketing? And what are the benefits of taking a video-first approach?
In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.
Find out:
Why YouTube is a great platform for podcasters
How a major radio station group adopted a video-first approach
The repurposing possibilities from prioritizing video

Important links and mentions:
Content10x: https://www.content10x.com/ (https://www.content10x.com)
Episode 223 – How to Repurpose Videos for Social Media: https://www.content10x.com/223 (https://www.content10x.com/223)
Episode 243 – 10 Types of Video Your Business Should Repurpose: https://www.content10x.com/243 (https://www.content10x.com/243)
B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/ (https://www.content10x.com/b2b-content-strategist/)
Reuters Institute Digital News Report 2021: https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf (https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf)
Wyzowl Video Marketing Statistics: https://www.wyzowl.com/video-marketing-statistics/ (https://www.wyzowl.com/video-marketing-statistics/)
My book: https://www.content10x.com/book (https://www.content10x.com/book) (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges.
Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content.
But how do you convert those casual short-form content fans into consumers of your long-form content?
Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert.
Listen to this episode to learn how to tempt people to consume your long-form content.
Find out:
Why a focus on quality with short-form content is important, and why platform research is key
Who is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider this
How to repurposing long-form content into short form content in order to convert casual fans into superfans!

Important links and mentions:
Content 10x: https://www.content10x.com/ (https://www.content10x.com)
Episode 134 – The Content Repurposing Customer Journey: from Mobile to Long-form to Buying: https://www.content10x.com/134 (https://www.content10x.com/134)
Episode 204 – The Best Way to Repurpose Content: Long-form to Short-form or Vice Versa?: https://www.content10x.com/204 (https://www.content10x.com/204)
Kraus Group Marketing Report: https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span (https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span).
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Are you creating content for Pinterest? If not, why not?
As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you?
In this episode, we ask Kate Ahl how marketers can repurpose content for a brand-new audience on Pinterest.
Kate is the founder of Simple Pin Media, a Pinterest marketing agency, and here, she shares her top tips on how to enhance your current content strategy on the app.
She shares advice on how to stay true to your audience and touches on challenges you may face before finding success on Pinterest!
Find out:
How to enhance your strategy with Pinterest
Why creating promotional content works and how to do it
The best ways to repurpose on Pinterest from graphics to case studies

Important links and mentions:
Kate’s LinkedIn: https://www.linkedin.com/in/kate-ahl/ (https://www.linkedin.com/in/kate-ahl/)
Simple Pin Media: https://www.simplepinmedia.com/ (https://www.simplepinmedia.com/)
Simple Pin Media’s Twitter: https://twitter.com/simplepinmedia (https://twitter.com/simplepinmedia)
Our previous blog post/podcast episode with Kate Ahl: https://www.content10x.com/30 (https://www.content10x.com/30)
My book: https://www.content10x.com/book/ (https://www.content10x.com/book) (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer interviews beyond that?
Customer interviews are not just a method for obtaining feedback. If you record them, they become content, and they can also be repurposed into more content to be shared across the marketing funnel.
In this episode, Amy explores 5 effective ways customer interviews can be repurposed to support your content marketing strategy.
Find out:
Three reasons why performing customer interviews is useful
Why it’s so important to hit that record button – either video or audio
How they can inspire new content ideas

Important links and mentions:
Content 10x: https://www.content10x.com/
Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/
Inc. article – 6 Tips for Writing Compelling Thought Leadership Articles: https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling-thought-leadership-articles.html
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential?
If video plays a major part in your content marketing strategy, then video repurposing is an effective way of extending the lifespan of your video content. From sales calls to customer interviews and webinars to social media videos, there are many different types of videos that can be repurposed!
In this episode of The Content 10x Podcast, find out:
How to boost the potential of 10 different types of videos
What videos can be repurposed into
The approach we took to help a client repurpose video content from a 1-day event into 6+ months’ worth of content

Important links and mentions:
Content 10x: https://www.content10x.com/ (https://www.content10x.com/)
Episode 33 –Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan (https://www.content10x.com/repurposing-webinars-with-louise-brogan)
Episode 176 – Why You Should Repurpose Your Livestream Videos with Matt Pierce: https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce (https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce)
Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/ (https://www.content10x.com/compelling-customer-stories/)
Episode 225 – How to Repurpose a Virtual Event with Mark Huber: https://www.content10x.com/repurpose-a-virtual-event/ (https://www.content10x.com/repurpose-a-virtual-event/)
Talk 10x service: https://www.content10x.com/talk10x/ (https://www.content10x.com/talk10x/)
My book: https://www.content10x.com/book (https://www.content10x.com/book) (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)