The Content 10x Podcast Amy Woods

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively.
In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings.
Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
How story stats and inventory stats differ and why both can level-up your content strategy
The 4 Rs of repurposing your data and research findings
The biggest mistake marketers make with research projects

Important Links and Mentions
Michele’s LinkedIn: https://www.linkedin.com/in/michelelinn/ (https://www.linkedin.com/in/michelelinn/)
Mantis Research: https://mantisresearch.com/ (https://mantisresearch.com/)
Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ (https://mantisresearch.com/research-power-half-hour/)
How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

TikTok is the world’s fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups.
The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely.
More B2B brands than ever are finding out how TikTok can work for them and building a presence.
Listen to this episode to learn how to grow your brand on TikTok by repurposing your content, and discover the B2B brands to follow for inspiration.
Find out:
2 different approaches for repurposing your content to TikTok
How to increase your ROI if you create original vertical videos
4 B2B brands who are winning on TikTok

Important Links and Mentions
The Infinite Dial 2022: https://www.content10x.com/235 (https://www.content10x.com/235)
Shopify on TikTok: https://www.tiktok.com/@shopify (https://www.tiktok.com/@shopify)
Square on TikTok: https://www.tiktok.com/@square (https://www.tiktok.com/@square)
Adobe on TikTok: https://www.tiktok.com/@adobe (https://www.tiktok.com/@adobe)
Sales Feed on TikTok: https://www.tiktok.com/@salesfeed (https://www.tiktok.com/@salesfeed)
Content 10x on TikTok: https://www.tiktok.com/@content10x (https://www.tiktok.com/@content10x)
B2B Content Strategist: https://www.content10x.com/b2b-content-strategist (https://www.content10x.com/b2b-content-strategist)

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators?
In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing.
Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet!
Tune in to find out:
How audience’s offline behavior affects content consumption
Why B2B marketers can no longer ignore TikTok
What a decrease in weekly podcast listening really means for podcasters

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Important Links and Mentions
The Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/
How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Get ready for more conversations with B2B content marketing leaders. B2B Content Strategist, our brand-new podcast is now live!
Tune in to this special, celebratory episode of The Content 10x Podcast as we share why we’ve decided to launch a sister podcast and get an exclusive look at the content that’s coming soon.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
Why we’re launching B2B Content Strategist and what it means for The Content 10x Podcast
How B2B Content Strategist differs, and what’s in store
Sneak peeks at interviews with leading B2B content marketers

Important Links and Mentions
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521 (https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521)
Listen on Spotify: https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx (https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx)
Listen on Stitcher: https://www.stitcher.com/show/b2b-content-strategist (https://www.stitcher.com/show/b2b-content-strategist)
Listen on Amazon Music: https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G (https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G)
Listen on my website: https://www.content10x.com/b2b-content-strategist/ (https://www.content10x.com/b2b-content-strategist/)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience.
PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure.
Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
Why you need to recycle, repeat, and repurpose your message
How to access earned media opportunities
The ABCs of visibility, and 5Ps for positioning, publicity and profit

Important Links and Mentions
Lisa’s website: http://www.lisasimonerichards.com/ (www.lisasimonerichards.com)
Lisa’s LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ (https://www.linkedin.com/in/lisasimonerichards/)
The visibility quiz: http://www.lisasimonerichards.com/quiz (www.lisasimonerichards.com/quiz)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and…
So, the million-dollar questions all marketers want to know is: when is the best time to post content?
This episode explores three ways that content repurposing can help you figure it out, and how to make the most of timely content opportunities.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
How to work out the best time to publish your content
Best practices for resharing content (and why you should)
How social listening, newsjacking, and content repurposing can go hand-in-hand

Important Links and Mentions
Content 10x: content10x.com
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)