The Content 10x Podcast Amy Woods

We will be living in the changed world caused by coronavirus for a long time, but how on earth are people whose careers rely on big public events supposed to adapt to a socially distant world?


Speaking is one of the hardest-hit industries by the pandemic, but some shining lights from the profession are doing an amazing job of adapting to the new normal.


One of the best examples of this is Erin King, who joins me in this episode of The Content 10x Podcast to share the story of how she created an online course out of her keynote speech.


Erin is such an inspiring person and the advice she shares in this episode is going to be useful for everyone, not just speakers!


Find out about:


What you’ll need to look for and change to create a great course from your keynote


How Erin created her course – from the technical side to the emotional


How Erin’s experience as an entrepreneur helped her create a more effective course


Important Links & Mentions:


Erin’s course, The Social Media Spa (https://www.thesocialmediaspa.com/)


How To Repurpose Your Speech for Maximum Social Media Impact (https://www.content10x.com/how-to-repurpose-your-speech-for-maximum-social-media-impact/)


Kajabi (https://kajabi.com/)


6 Ways to Repurpose Your In-Person Offerings To Online (https://www.content10x.com/6-ways-to-repurpose-your-in-person-offerings-to-online/)


Erin’s Instagram (https://www.instagram.com/mrs.erin.king/)


Talk 10x (https://www.content10x.com/talk10x/)

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.


Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.


Find out about:


How we can plan the journey that our audience go on


The seven courses of your customer journey – with your main (long-form content) as the focus


How content repurposing helps you plan and create content around your ‘main’ long-form content


Important Links & Mentions:


The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying (https://www.content10x.com/134)


The Importance of Branding When You Repurpose Content with Phil Pallen (https://www.content10x.com/the-importance-of-branding-when-you-repurpose-content-with-phil-pallen/)


TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!) (https://www.content10x.com/tiktok-for-business-how-to-repurpose-tiktok-whilst-not-using-tiktok/)


How to Create Audiograms for your Podcast (Wavve vs Headliner) (https://www.content10x.com/audiograms-podcast-wavve-headliner/)


How to Repurpose Videos for Social Media (https://www.content10x.com/how-to-repurpose-videos-for-social-media/)


The Importance of Visual Content (https://www.content10x.com/the-importance-of-visual-content/)


Repurposing Your Content Into A Content Upgrade (https://www.content10x.com/content-upgrade/)


How to Repurpose Videos for Social Media (https://www.content10x.com/133)


Reasons to Not Give Up on Facebook with Gavin Bell (https://www.content10x.com/reasons-to-not-give-up-on-facebook-with-gavin-bell/)


4 Clever Ways to Repurpose Your Facebook Live Videos (https://www.content10x.com/repurpose-facebook-live/)


Content Repurposing and The Importance of Consistent Messaging (https://www.content10x.com/content-repurposing-and-the-importance-of-consistent-messaging/)

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too.


Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet.


How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content!


In this episode, I explain:


Why you should think about the content journey your audience go on


How content repurposing can help you create a great customer journey, starting with short-form content on mobile


People won’t find your long form content, you need to find them first and have a plan to migrate them to it


Important Links & Mentions:


Digital 2020 Report (https://wearesocial.com/digital-2020)


How To Spend Quality Time With Your Audience (https://www.content10x.com/how-to-spend-quality-time-with-your-audience/)


The Content Repurposing Mindset (https://www.content10x.com/the-content-repurposing-mindset/)


How to Turn Your Blog Post into a Multimedia Experience (https://www.content10x.com/blog-post-multimedia-experience/)


Best Of Social Media Content Repurposing Tips (https://www.content10x.com/best-of-social-media-content-repurposing-tips/)


To read the blog post and check out a video trailer of the episode, go to Content10x.com/134 (https://www.content10x.com/134)

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts.


Join me in this special episode to hear my favorite podcasts – but there’s a twist (of course there’s a twist)! I’m sharing my three personal favorites AND my recommended shows for content creators. 


Find out about:


My three favorite podcasts I listen to in my downtime


The podcasts I think different types of content creator will benefit from listening to


How you can get involved in #GivingTuesdayPodcasts


Important Links & Mentions:


Episode 91 of Feel Better, Live More (https://drchatterjee.com/if-this-man-can-turn-his-life-around-so-can-you/)


Episode 408 of The Model Health Show (https://themodelhealthshow.com/limitless-brain/)


This Entrepreneur Will Show You the Secrets to Surviving Severe Economic Downturns, from Impact Theory (https://impacttheory.com/episode/russell-brunson/)


Podcast Accelerator (https://www.markasquith.com/podcast-accelerator/episodes/)


The Membership Guys podcast (https://www.themembershipguys.com/podcast/)


The Confident Live Marketing Podcast (https://iag.me/podcast/)


Standing Ovation (https://www.jaybaer.com/podcast-category/standing-ovation-podcast/)


The Treasury Career Corner Podcast (https://treasuryrecruitment.com/podcast/)

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up!


Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media.


Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying.


I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we’re producing it in the right way.


So, why stand idly by and let well-meaning businesses share videos on social media that don’t do them any justice?


I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let’s go!


Find out about:


What great video repurposing looks like on social media


How to repurpose videos for Facebook, Instagram, Twitter and LinkedIn


How to add captions and change video dimensions


Important Links & Mentions:


Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare (https://buffer.com/resources/square-video-vs-landscape-video)


iMovie (https://www.apple.com/imovie/)


Final Cut Pro (https://www.apple.com/final-cut-pro/)


Filmora (https://filmora.wondershare.com/)


A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories (https://www.content10x.com/post-horizontal-videos-igtv-instagram-stories/)


Kapwing (https://www.kapwing.com/)


Handbrake (https://handbrake.fr/)


Submerge (https://www.bitfield.se/submerge/index.html)


How to Add SRT Files to Videos in Handbrake (Subtitles and Captions) (https://www.rev.com/blog/handbrake-subtitles-and-captions)


The Content 10x Toolkit (https://www.content10x.com/toolkit/)


To read the blog post and check out a video trailer of the episode, go to Content10x.com/133 (Content10x.com/133)

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone.


Nobody was or could have been prepared for this global crisis.


Many people have helped me decide my approach, but Phil M Jones has been one of the best. Not surprising, really, he did write the book on knowing ‘Exactly What to Say’!


Not only is Phil a bestselling author, he’s also an international keynote speaker, a global sales leader, and a yoga enthusiast! Exactly the kind of person you want to listen to in times like these.


Phil’s advice is always gold.


Find out about:


Top tips from Phil Jones on how to change your content and messaging during the pandemic


What Phil recommends for adjusting your social media, email, and sales content


How content repurposing can solve different problems during times of crisis


 


Important Links & Mentions


Phil’s website (https://www.philmjones.com/)


Phil's books (https://www.philmjones.com/sales-training-books/)


Browse my blog (https://www.content10x.com/blog/)


The Content 10x book (https://www.content10x.com/book/)


To read the blog post and check out a video trailer of the episode, go to Content10x.com/132 (https://www.content10x.com/132)