The Content 10x Podcast Amy Woods

How can creating just one type of content grow a business empire?
Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying. However, few realize the power of honing your skills so acutely that you can build an entire business on the back of it.
In this episode of the It Started with Content case study series, I reveal how Marie Forleo’s single-channel content strategy grew into a content conglomerate. Listen in to find out her advice and recommendations for others looking to build their business with the help of content.
Find out about:
How Marie Forleo grew an extensive email subscriber list in the pre-social media age
Why Marie stuck to creating just one content type while building her business
What one change to her content strategy has radically grown Marie’s online community
Important Links and Mentions:
https://www.marieforleo.com/ (Marie Forelo’s website)
https://www.content10x.com/171 (7 Reasons Why You Should Create Episodic Content)
https://www.content10x.com/it-started-with-content-how-embracing-content-led-to-fame-fortune-and-an-mbe/ (The Joe Wicks Story)
https://www.content10x.com/it-started-with-content-babies-blogs-bestselling-books/ (The Sarah Turner Story)
https://www.content10x.com/it-started-with-content-how-3-blogs-became-big-businesses/ (The Nathan Barry Story)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

If you think repurposing content is limited to the online world only…think again.

We often get so caught up reaching our audience on all the various virtual platforms that we forget about the possibilities that exist outside of the web. There could be plenty of digital to physical repurposing opportunities waiting for your content in the “real” world.

How can you create content that your audience is guaranteed to engage with?
Whether you’ve got a big content idea or want to find out more about what your audience likes, a content MVP can help. In this podcast episode, I share how you can validate your idea before creating the content – saving you time, effort, and helping you give your audience exactly what they want.
Find out:
Why you should avoid a “build it and they will come” content strategy
What a content MVP is and how to create one
How to validate your content ideas through audience feedback
Important Links and Mentions:
https://www.amazon.co.uk/Lean-Startup-Innovation-Successful-Businesses/dp/0670921602 (The Lean Startup by Eric Ries)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Join hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights?
Consumer behavior reports are full of useful data that can point you in the right direction. One of the most influential reports is The Infinite Dial. This is the longest-running survey of digital media consumer behavior in the U.S. and provides up-to-date research about consumers’ media habits, including digital audio and podcast consumption, social media usage, and more.
In this podcast episode, I take a look at the key insights and findings from The Infinite Dial 2021 and share what they mean for content creators. I also cover the most valuable takeaways and talk about how these can help you create content designed for your audience’s preferences.
Find out about:
The latest insights on social media preferences of different age groups
What you can do to take advantage of podcast listening’s steady and significant growth
How new technologies are changing the way people consume content
Important Links and Mentions:
http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf (The Infinite Dial 2021)
Episode 134 of The Content 10x Podcast, https://www.content10x.com/the-content-repurposing-customer-journey-from-mobile-to-long-form-to-buying/ (The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Get in touch with me: amy@content10x.com

How do successful content creators get where they are? And what can you learn from their journey?
It’s easy to think that people who find great success through their content do so by way of either sheer luck, or blood, sweat and tears. But, if you look closely, you’ll start to see some common themes that you can apply to your own content journey.
In this episode of our It Started with Content case study series, I share the six key lessons you can learn from Sarah Turner, aka The Unmumsy Mum, and her content story. Tune in to discover how Sarah went from blogging novice (with zero followers) to topping the Sunday Times bestseller list twice!
Find out about:
How Sarah Turner turned a blog into bestselling books...and how it changed her life
Why knowing where to find your audience is just as important as creating great content
The six key takeaways from The Unmumsy Mum’s success story
Important Links and Mentions:
http://www.theunmumsymum.co.uk/ (The Unmumsy Mum blog)
https://twitter.com/TheUnmumsyMum (The Unmumsy Mum’s Twitter)
https://www.facebook.com/theunmumsymum (The Unmumsy Mum’s Facebook)
https://www.amazon.co.uk/The-Unmumsy-Mum/e/B06XRB22TG/ref=dp_byline_cont_pop_book_1 (The Unmumsy Mum’s Sunday Times bestselling books)
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox once a week? https://www.content10x.com/newsletter (Click here).

How realistic are your expectations when it comes to your content?
You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot! While it’s good to be ambitious, you’re never going to get to this stage without putting in A LOT of hard work and solid investment.
I often see people underinvesting in their content but not changing their big expectations. Content is powerful, but it won’t get you to that gold-star-status on its own. In this episode, I share the right way to invest in your content strategy to get you on track to achieving your goals.
Find out about:
How you should approach investing in content
Why underinvesting is a trap!
How to be realistic with your content goals and expectations
Important Links and Mentions:
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Our end-to-end content repurposing services: http://www.content10x.com/services (www.content10x.com/services)