250 episodes

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth.

Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.

The Content Experiment Podcast Abby Herman

    • Business
    • 5.0 • 3 Ratings

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth.

Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.

    How to Create Impactful Content for Your Business

    How to Create Impactful Content for Your Business

    Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face it, building that trust and authority is key for any B2B relationship.
    Now, I hear you asking, "But what if my budget is tight?" Don't worry, we've got you covered! We're spilling the beans on how to keep your content vibrant and effective without feeling a financial pinch. I’m also sharing tips on how to become a bit of a detective on social media, use SEO to your advantage, and really tune into what makes your audience tick.
    So, join us in this episode as we unpack all these insights and strategies and more. Let's get your audience engaged, educated, and eager to jump on board with what you're offering. 
     
    Mentioned in This Episode
    The Content Experiment Lab Ask Your Audience Challenge Episode 257: Using ChatGPT in Your Content Creation Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

    • 17 min
    B2B Marketing Budget Planning

    B2B Marketing Budget Planning

    Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal.
    This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content.
    No matter what stage of business you’re in, your marketing budget matters, and so does what you do outside of that budget. You can’t simply post content and expect that people will find you; there’s much more to it than that!

    Mentioned in This Episode
    Schedule a call with me
    Connect with me on LinkedIn
    Follow me on Instagram
     

    • 22 min
    Streamlining Project Management with ChatGPT

    Streamlining Project Management with ChatGPT

    I’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management.
    Listen in to hear how you can leverage AI to work on off hours (while no one is the wiser!), plan for a launch with a vacation smack in the middle of it, organize content in a way that makes sense to everyone on the team, and even how to get input on taking a road trip!
    Even if you’ve avoided using AI on your content, it’s an incredibly powerful tool that you’re likely already using in your business! Listen in!

    Mentioned in This Episode
    Get your Ultimate ChatGPT Guide! Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

    • 11 min
    You’re Already Using AI in Your Marketing

    You’re Already Using AI in Your Marketing

    I’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or form in your business already.
    Your website, your email provider, even your Gmail-powered inbox: they’re all powered by AI. As is whatever search engine you use and your favorite social media platform.
    And most of these can be leveraged to help you get more efficient and impactful with everything you’re doing online.
    Listen in this week for a quick rundown of where you’re likely already using AI and where you can add it in for a more streamlined business.

    Mentioned in This Episode
    Connect Chat Get your Ultimate ChatGPT Guide Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

    • 11 min
    Using ChatGPT in Your Content Creation

    Using ChatGPT in Your Content Creation

    Using ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your content, money.
    You’re not cheating if you’re using AI and it won’t diminish your thought leadership, so long as you’re using it to support your content creation efforts rather than completely replacing the human aspect.
    This week on the podcast, I’m sharing some of my own favorite ways to use ChatGPT for my content creation on the podcast, social media, and more.

    Mentioned in This Episode
    Robert Rose on Social Media Examiner Get your Ultimate ChatGPT Guide Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

    • 18 min
    On Ethically Using AI in Your Business

    On Ethically Using AI in Your Business

    Does AI belong in your business? Yes. In fact, it’s already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. We're talking about the real deal with ChatGPT and other AI tools – how they can make things easier, not replace us.
    This week we start a four-episode series on using AI in your business - how to do it, why you’re already using it, and how it can help you streamline and save you time. 
    But first, we need to talk about the ethics behind it, particularly when we’re talking about respecting the people who follow us and the privacy of people’s information. I’m not an attorney, but I do have some thoughts on this and so much more. Tune in now!

    Mentioned in This Episode
    Episode 237: Embracing the Power of AI with Danielle LeFleur Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

    • 21 min

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