Building Community With A Podcast: Stigma, celebrity and a national live event The Content Mavericks Club

What does it mean to build a community around a podcast?
And how is it best achieved?
Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.
Matthew unpacks how he leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.
With some impressive stats under his belt Matthew quickly persuaded service commissioners at Hull City Council to invest in what he was doing.
The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.
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ABOUT MATTHEW BUTLER
Matthew works with Change Grow Live, a nationwide charity that helps tens of thousands of people each day.
His role as the Connecting Communities Lead allows him to holistically support adult service users to initiate recovery from drug and/or alcohol dependence.
His aim is to empower people to build their own recovery capital and support them to move into long term sustained recovery and social re-integration.
It is Matthew's responsibility to co-ordinate the work and development of all 'Pathways to Recovery' through Peer Mentors, Volunteers and provide a point of liaison for Service Users and their feedback.
 
RESOURCES
Believe In People podcast
Change Grow Live Hull
Matthew Butler
Change Grow Live Addiction Recovery And Support
Faces And Voices Of Recovery UK

TOPICS COVERED
01:02 Introducing Matthew Butler
03:40 Matthew's podcast: Believe In People
07:08 Believe in People - the goals for the podcast
08:05 How Matthew got investment buy-in for his podcast
11:03 Who is Mathew's ideal listener?
12:48 Hard to reach audiences - is the podcast the right tool?
16:45 Which podcast promotion tactics work for Mathew's show
19:46 Matthew's most successful social channels for podcast promotion
21:37 Measuring the podcast's ROI
23:54 Not about the money - what's the objective for Believe In People?
25:51 How the Believe In People podcast brought brought the UK National Recovery Walk to Hull
27:59 The coming year for the Believe In People podcast
29:26 Getting personal: what Matthew you gets out of podcasting

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