SEO for Podcasters - How an indie show achieved 400% growth The Content Mavericks Club

How can podcasters use Search Engine Optimisation to drive growth for their show?
And how many downloads does a podcast need to attract sponsorship?
The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years since it launched.
And after starting the show as a passion project, Sarah has now secured the third commercial sponsor for the podcast.
Sarah says her success in attracting sponsors to the show is not about massive download numbers. Instead she says it is more important to show sponsors they can reach an active listenership through The SEO Mindset.
"I'm a firm believer that you can still get sponsors if you are aligned with any sponsor, any brand, any organization," Sarah says, "if they know that they can have access to an engaged audience."
The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.
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ABOUT SARAH MCDOWELL
Sarah has been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host.
She is a self-confessed SEO nerd. Sarah finds the industry fascinating and love learning how search engines like Google work.
And she is a bit of a podcast addict - The SEO Mindset is the fourth podcast she has hosted.
Sarah is also a speaker and trainer.

RESOURCES
The SEO Mindset podcast
Sarah McDowell
Tazmin Suleman
Women In Tech SEO Community
Captivate podcast hosting
Stat Search Analysis
Brighton SEO
Silicon Brighton

TOPICS COVERED
00:00 Introducing SEO expert and podcaster Sarah McDowell
01:44 The SEO Mindset podcast - what it's about and who it's for
04:18 Sarah's podcast in 2024
06:19 Stat Search Analytics - the latest sponsor for The SEO Mindset
08:54 Why you don't need a massive audience to attract a sponsor
11:17 How many downloads does The SEO Mindset achieve?
14:16 The Sponsorship Deal Part 1- what Stat Search Analysis gets
15:39 The Sponsorship Deal Part 2 - what The SEO Mindset gets out of it
17:04 Taking The SEO Mindset live in front of an audience
19:57 Taking donations with Buy Me A Coffee
22:58 Podcasting - staying sane and keeping it fun
25:05 Making the best of tools that make life easier
27:16 Don't forget to make time to market your podcast
28:35 Sharing the production load with co-host Tazmin Suleman
30:12 Sarah's favourite promotion tactics for her show
31:06 Get tactical with guest bookings
34:55 Top SEO tips for podcasters
40:31 Personal benefits from podcasting

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