Podcasting For Lead Generation: Making Your Show Work For You The Content Mavericks Club

How can a podcast drive lead generation for your business?

Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.

From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes.

Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.

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THE GUEST

Amardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur's Handbook podcast and angel investor.

In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.

He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.

After he lost his father in 2022 Amardeep's focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs).



RESOURCES

https://www.thebaehq.com
https://www.linkedin.com/in/amardeepsparmar
https://www.hsbcinnovationbanking.com


TOPICS COVERED

00:03 Introduction

01:27 The BAE HQ: Connecting Entrepreneurs With Investors

02:39 Spinning The Network Wheel: The BAE HQ Connection Model

04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model

07:01 Creating Profitable Connects From Podcast Community

10:00 Converting Podcast Listeners Into Email Subscribers

11:48 Testing The BAE HQ podcast against goals

14:42 HSBC Innovation Banking sponsorship and growth ambitions

18:03 Why podcasting is the right tool for the job

21:26 How podcasts deepen relationships between host, listener and brand.

23:11 Booking podcast guests: get comfortable then shoot for the stars

28:56 What it's like to interview big-name founders

31:16 Amardeep Parmar's top benefits of podcasting for The BAE HQ



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