Welcome to The Copy Coach podcast – the go-to destination for online business owners and CEOs who want their copy to do its job. I’m Ciara Gigleux – expert conversion copywriter, owner of The Copy Atelier and unofficial cheerleader for women doing hard things (#goyou). On the podcast, we bring everything back to my Million Dollar Messaging™ framework to make sure that the messaging and copy you’re putting out into the world is designed to convert and help you scale to 7 figures with ease. Come for the copy tips, stay for the strategy on how you can use your copy and messaging to cut through the noise, stand out online and maximise your results, revenue and impact.
Episode 78: Use Your Messaging to Become a Thought Leader in Your Industry
Today’s episode is about using your messaging to become a thought leader in your industry. Those who are inspiring innovation and disrupting the status quo for the better are thought leaders and when your marketing reflects that positioning you experience greater results. Inspiring your ideal client through storytelling leaves an impact with them and positions you to make positive change. It’s time for you to be able to get your messaging to a place where it allows you to expand your reach, build authority, stand out online, cut through the noise, be seen as the go to in your niche, maximize your results, see more conversions, build wealth, serve your clients, make an impact, and live your life the way you want to.
Being a thought leader means you're inspiring innovation, you're disrupting the status quo, you're changing up the industry for the better. (3:45)The importance of your messaging and being able to use it to scale your business, and leverage your messaging to see better results from your marketing. (6:31)A solution to the root cause of any problems with seeing results from messaging, content, copy, or marketing. (11:51)Why your unique story is valuable in your industry and niche, even when other business owners share similar opinions to you. (15:46)How to get your messaging to a place where you expand your reach, build authority, stand out online, cut through the noise, serve your clients and make an impact. (22:48)
Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
Episode 77: Million Dollar Messaging
In this episode you’ll hear:
The messaging workshop to help you pinpoint the areas of your messaging and marketing that need a little bit of TLC. (1:30)The real problem behind a lack of conversion and connection is that your messaging is not making an impact that underlies everything and the solution to fix it. (5:30)A step by step exercise to elevate your messaging, shape your story, and find your audience. (9:15)How to build know, like and trust with your audience as well as position yourself as an expert in the industry. (15:13)Why it’s valuable to have a consistent flow of leads and sales in business through funnels and how to set them up if you don’t have them in place. (24:51)Different ways to approach the hiring process in business and take tasks off of your plate and delegate to team members. (45:33)The tool that will get you the results that are going to get you where you're trying to be with your business and your life. (50:36)Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
Episode 76: How to Build Out Your Marketing Ecosystem
In today's episode, I'm talking about what you need to be doing to build out your marketing ecosystem. Listen in to learn why having a marketing strategy in place is so important AND why it is directly related to the kind of results you will see from your marketing efforts (so it's kind of a big deal). Ready to build out your own marketing ecosystem? We'll be doing this in BMME – our messaging & marketing mastermind BMME that kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
Episode 75: How to Have "Hell Yes" Copy
In today's episode, I'm talking about how you can have "hell yes" copy – you know, the kind of copy, messaging and content that means any potential clients who get into a sales conversation with you are inches away from saying "HELL YES" to wanting to work with you. Honestly? We're not here for any other kind. Listen in to learn how you can make sure your copy, content and messaging is designed to get people ready to buy from you. Come to the free messaging workshop I'm hosting Thursday 29th July!
Episode 74: What Up-Leveling Your Business Really Means
In today's episode, I'm talking about what it truly means to up-level your business and why you should be already thinking about what the "next level" looks like for you. Listen in to learn why I advocate for building a business that supports you and the kind of life you want to have, how I make decisions about where I invest my time, energy and money in my business, AND what you can start doing today to understand what steps you need to take to get from where you are now to where you want to be. Ready to elevate your messaging & up-level your business? Come join BMME!
Episode 73: Building Authority with Your Copy, Content and Messaging
In today's episode, I'm speaking about how you can (and need to) be building authority with your copy, content, messaging and overall marketing strategy in your business. Listen in to hear what building authority is NOT, and why you already have everything you need in order to show your ideal clients that you are an expert and the person they need to help them. I'm giving you 3 things you can start doing today to showcase and build your authority in your copy, content and messaging that don't rely on arbitrary "evidence" of your value. Learn more about The Brand Messaging & Marketing Elevator – my new mastermind that kicks off in June.
My go-to for learning more about copywriting
Ciara’s podcast is so helpful!
I found copywriting so daunting to begin with, but Ciara lays it all out in such digestible chunks that I always feel like I’m coming out having learnt something and ready to implement what I’ve learnt.
I already have, and will continue to recommend this to anyone that wants to understand a bit more about copywriting!
Such actionable advice
I’m so glad I came across this podcast. Copywriting is something I really want to improve on, but I also find boring sometimes. However... in this podcast, I feel like it’s so easy to learn from and be able to actually implement the tips myself. I’m literally going to binge listen to all the previous episodes it’s so good!
Such good copy and marketing tips!
Ciara’s tips for writing better copy have been so useful for me and my business! I love that she goes into the strategy and reasons for writing copy in a certain way because it makes me understand the concepts so much better. The Copy Coach podcast has become one of my go-to podcasts for helping me with my marketing because I love how real and authentic Ciara is and how much value she gives. Plus, her accent is super cute!!