4 episodes

The Core is the new Red Apple Digital podcast packed with tips and insight from industry experts to help you create the best advertising campaigns of your career.

So whether you’re a media planner, an agency creative or a marketeer at a brand, subscribe to The Core to hear from platforms and publishers. In under 30 mins you'll learn all about native advertising, the possibilities of personalisation with data targeting, future innovations, tackle common misconceptions and get inspired with some stand out ideas.

The Core Red Apple Digital

    • Marketing

The Core is the new Red Apple Digital podcast packed with tips and insight from industry experts to help you create the best advertising campaigns of your career.

So whether you’re a media planner, an agency creative or a marketeer at a brand, subscribe to The Core to hear from platforms and publishers. In under 30 mins you'll learn all about native advertising, the possibilities of personalisation with data targeting, future innovations, tackle common misconceptions and get inspired with some stand out ideas.

    DCM

    DCM

    Explore how advertisers can harness the immersive storytelling power of cinema with Davina Barker from DCM. Expect top tips on how to make the most of a captive audience, how to make a lasting impact and some best in class examples of standout creativity in cinema advertising. 
    This episode was recorded before lockdown and has been released now for anyone looking to learn about different platforms. 

    • 24 min
    What3Words

    What3Words

    Care. Angle. Gives. That's where Red Apple Digital are based and that's the type of pinpoint accuracy trailblazing company, What3Words, have given to every single point on the planet. In Episode 2 of The Core, discover how What3Words are changing the world one word at a time: including delivering much needed supplies to areas that a SatNav simply can't find. Plus, learn all about the practical applications of the tech for brands from What3Words CMO, Giles Rhys-Jones.
    This episode was recorded before lockdown and has been released now for anyone looking to learn about different platforms. 

    • 25 min
    The Telegraph

    The Telegraph

    Innovation is thrown around a lot in the media, but what does this really mean for brands and how can they create work that truly pushes the boundaries and resonates with audiences across multiple digital touchpoints? Innovations Director, Karen Eccles, and Head of Campaign Innovation, Anthony Crocker, from The Telegraph give Red Apple Digital the lowdown.
    This episode was recorded before lockdown and has been released now for anyone looking to learn about different platforms. 

    • 29 min
    Preview: Introducing The Core

    Preview: Introducing The Core

    Introducing The Core. A new Red Apple Digital podcast packed with tips and insight from platform experts to help you create the best campaigns of your career.  Learn all about native advertising, the possibilities of personalisation with data targeting, future innovations and loads more useful stuff... Plus hear some examples of some truly inspiring work. 

    • 38 sec

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