200 episodes

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

The Creative Penn Podcast For Writers Joanna Penn

    • Arts
    • 4.9 • 132 Ratings

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

    Pivoting Genres And Mindset Tips For Success With Dan Padavona

    Pivoting Genres And Mindset Tips For Success With Dan Padavona

    If you're not making the money you expected from your books, how can you pivot genres in order to write what you enjoy AND make a living? How can you change your mindset to one of creative abundance and productivity? Dan Padavona talks about these topics and more.







    In the intro, publishing year in review [Kris Rusch]; how you can use ChatGPT with examples; Collaborative writing with AI [Andrew Mayne]; Open AI usage guidelines; Ethical AI usage for authors [ALLi].







    Get 33% off my ebooks, audiobooks and courses for the rest of 2022. Use coupon 2022 at checkout at CreativePennBooks.com (ebooks and audio, not print), and/or TheCreativePenn.com/learn for courses. Valid until end of 2022.













    Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com.















    Dan Padavona is the best-selling and award-nominated author of thrillers and mysteries, including the Wolf Lake Thrillers and Logan and Scarlett Serial Killer thrillers.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * How — and why — to pivot genres * Combining what you want to write and what sells* Creating a new audience when pivoting genres* Are Facebook ads and AMS ads still worth it?* Financial factors that influence the decision to become a full-time writer* Revitalizing a series with Facebook ads* The importance of a positive mindset and how to stay motivated for the long term







    You can find Dan at DanPadavona.com







    Dan has now started The Author's Mindset series.







    Image generated by Joanna Penn on Midjourney.







    Transcript of Interview with Dan Padavona







    Joanna: Dan Padavona is the best-selling and award-nominated author of thrillers and mysteries, including the Wolf Lake Thrillers and Logan and Scarlett Serial Killer thrillers. So welcome to the show, Dan.







    Dan: Thank you so much, Joanna. It's a pleasure to be here.

    • 1 hr 12 min
    Writing Tips: The Anatomy Of Genres With John Truby

    Writing Tips: The Anatomy Of Genres With John Truby

    What is genre, and how can transcending it improve your fiction? How can you effectively write cross genre? John Truby gives an overview of the Anatomy of Genres.







    In the intro, the PRH acquisition of S&S is over [The Guardian]; Amazon Advertising Everywhere [Vox]; Spotify expands audiobooks to more markets [TechCrunch]; Plus, 20BooksVegas recordings; Machines Behaving Badly: The Morality of AI by Toby Walsh; A16Z podcast with Neal Stephenson; Jane McGonigal on Moonshots and Mindsets;







    Join me for this Webinar on Amazon data and trends for 2023 – 1 Dec. Plus, my mermaid images on Midjourney @jfpennauthor.













    Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn















    John Truby is the founder and director of Truby's Writers Studio, and teaches story principles and techniques through books, courses and audio programs, as well as speaking and story consulting. He's also the author of The Anatomy of Story. And today we're talking about his new book, The Anatomy of Genres.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.







    Show Notes







    * How John became an expert on story* Defining genre — and examples from science fiction* Genre vs. Amazon Subcategories* How to transcend genre * How to successfully write cross-genre stories* Tips for editing and rewriting * The importance of advanced theme and complex plot* The future of storytelling as an immersive experience







    You can find John at Truby.com







    Header image by Joanna Penn on Midjourney.







    Transcript of Interview with John Truby







    Joanna: John Truby is the founder and director of Truby's Writers Studio, and teaches story principles and techniques thro...

    • 1 hr 3 min
    The Long Game With Dorie Clark

    The Long Game With Dorie Clark

    How can we shift our mindset to thinking about a long-term creative career? What can we do now that will make our future selves happy? Dorie Clark gives some ideas for playing the long game.







    In the intro, sell books directly on TikTok Shop [The Guardian]; Plan for author success in 2023 [K-lytics webinar, 1 Dec]; PDF workbooks for authors [CreativePennBooks.com]













    This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. 



















    Dorie Clark is a best-selling author, keynote speaker, executive educator, film director and producer for a multiple Grammy-winning jazz album. Her books include Entrepreneurial You, Reinventing You, and The Long Game: How to Be a Long-Term Thinker in a Short-Term World, which we're talking about today.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * How to balance your time as a multi-passionate creator* Learning how to say no in order to reach your goals* Figuring out what your goals are* Practicing long-term thinking in your author career* What can you can do now to make your future self happy?* How your (non-fiction) book can open up other business opportunities* The strategy behind deciding what to write* Adapting to changing technology — the potential impact of generative AI* Marketing the same book for the next 5 years







    You can find Dorie Clark at DorieClark.com







    Image generated by Joanna Penn with Midjourney







    Transcript of Interview with Dorie Clark







    Joanna: Dorie Clark is a best-selling author, keynote speaker, executive educator, film director, and producer for a multiple Grammy-winning jazz album. Her books include Entrepreneurial You, Reinventing You, and The Long Game: How to Be a Long-Term Thinker in a Short-Term World, which we're talking about today. So welcome, Dorie.







    Dorie: Joanna, I'm so glad to be here. Thank you.







    Joanna: Now, I'm excited to talk about this. But I want to ask you first, because as I was looking at your bio, I'm like, ‘oh, my goodness, you are such a multi-passionate creator,' and a lot of people listening are as well. And you've got this visual art thing, the music thing, writing, teaching, speaking.







    How do you balance your time between everything you do and prioritize?







    Dorie: Well,

    • 55 min
    Using Generative AI For Digital Collectibles And NFTs With J. Thorn

    Using Generative AI For Digital Collectibles And NFTs With J. Thorn

    How can generative AI tools augment and amplify your creativity? How can digital originals/collectibles (NFTs) add value to authors and readers?







    In the intro, my solo episode on Creativity, Collaboration, Community, and Cash: NFTs for Authors (also in video); Midjourney v4 [Ars Technica]; Deviant Art launches their own generative AI tool [Engadget]; Rumors of GPT-4 [Robert Scoble]; The Inevitable by Kevin Kelly; Other futurist episodes on AI and NFTs; The AI-Assisted Author, The Creator Economy for Authors.













    This podcast is sponsored by Written Word Media, which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. You can also subscribe to the Written Word Media email newsletter for book marketing tips.







    This podcast is also sponsored by my wonderful patrons, www.Patreon.com/thecreativepenn















    J. Thorn is a bestselling horror and dark fantasy writer, and he also writes nonfiction for authors. He's a podcaster at Writer's Ink and the Music NFT Show. J and I have co-written several books together, including Risen Gods, Co-writing a book, and American Demon Hunter's Sacrifice.







    * How J is using generative AI tools for NFTs featuring music and images* The creative appeal of generative AI and how it augments and amplifies the direction of the creator* How J's opinion on generative AI has shifted* AI prompt generation as potentially a new job* Web 3 = general wave of technology that is going to transform our lives in a way that hasn't happened in decades* NFTs as digital collectibles, and how we see them being applicable for authors, and how they might fit as a new layer on top of the existing digital market for ebooks and audiobooks* An attitude of playfulness and creative experimentation, rather than commerce







    You can find J. Thorn at TheAuthorLife.com and g3arz.com, and on Twitter @jthorn_







    Transcript of the interview







    Joanna Penn: J. Thorn is a bestselling horror and dark fantasy writer, and he also writes nonfiction for authors.

    • 53 min
    5 Steps To Author Success With Rachel McLean

    5 Steps To Author Success With Rachel McLean

    How can you find the intersection between what the market wants and what you love to read? How can you strategically seed book sales to improve your marketing? Rachel McLean talks about her 5 steps to indie author success.







    In the intro, how to predict and profit from publishing trends [ALLi blog]; my live, in-person events IRL and online; Trends for 2023 webinar with Alex Newton, K-lytics.













    Today's show is sponsored by IngramSpark, which I use to print and distribute my print-on-demand books to 40,000 retailers including independent bookstores, schools and universities, libraries, and more. It's your content—do more with it through IngramSpark.com. Use promo code PENN at checkout for 1 free book upload, print, ebook, or both, if uploaded at the same time—until December 31, 2022.













    Rachel McLean is the award-winning and best-selling author of the Dorset Crime novels and the Zoe Finch detective series, and she writes nonfiction for writers under Rachel McCollin. Today we're talking about Five Steps to Author Success: Write Books Readers Love and Become a Full-Time Writer.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.







    Show Notes







    * Why Rachel chose to become an indie author — and why her first books didn't sell so well* How to find the intersection between what the market wants and what you want to write* The importance of characters in a series* Researching locations* Strategically seeding book sales to improve book marketing* Adapting to change as an author







    You can find Rachel at RachelMcLean.com







    Header image by Joanna Penn on Midjourney.







    Transcript of Interview with Rachel McLean







    Joanna: Rachel McLean is the award-winning and best-selling author of the Dorset Crime novels and the Zoe Finch detective series, and she writes nonfiction for writers under Rachel McCollin. Today we're talking about Five Steps to Author Success: Write Books Readers Love and Become a Full Time Writer. So welcome, Rachel.







    Rachel: Thank you for having me on. It's lovely to be here.







    Joanna: Oh, yeah, this is gonna be so fascinating.







    But first up, just tell us a bit more about you and how you got into writing?







    Rachel: Well, I mean, like many writers I've been writing since I was in primary school. I think I wrote my first serialized story when I was about nine. And I loved to write stories when I was a child, and then went to secondary school and had it drummed out of me and had to write essays, went to university much the same process.







    And then quite a few years later, I was working at the Environment Agency and I was responsible for communication skills training.

    • 1 hr 4 min
    Self-Publishing LaunchPad With James Blatch

    Self-Publishing LaunchPad With James Blatch

    What are some of the fundamentals behind self-publishing success? James Blatch shares tips and insights as well as introducing the Launchpad course from Self Publishing Formula.







    I'm an affiliate of the course, which you can find at www.TheCreativePenn.com/launchpad















    James Blatch is a historical military thriller author. He’s also the co-founder of Self-Publishing Formula, Fuse Books, Hello Books, and the co-host of The Self-Publishing Show. 







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * Lessons learned from writing a second book in the series — and why ‘show, don't tell' is so difficult for new authors. You can also find James's interview about his first book here.* How marketing a second book differs and why free books still work for finding readers* Different measurements of success when you're starting out, and writing for love vs commercial success* Why the ‘language' of self-publishing is important to learn — and it might take a little time, but you will get there!* How to navigate the choices as a self-publishing author* Some fundamentals of marketing — using email lists, and free books in KU or permafree* Tips for rebooting an older series, or when you've got your rights back on older books







    You can find the Launchpad course at my affiliate link: www.TheCreativePenn.com/launchpad







    If you buy through my link, I receive a percentage of the sale at no extra cost to you. You can also find the links at SelfPublishingFormula.com.







    You can find James at www.JamesBlatch.com and on Twitter @jamesblatch and also @selfpubform







    You can listen to the Self Publishing Show on your favorite podcast app and find the backlist here.







    Header image generated by Joanna Penn with DALL-E 2







    Transcript of the interview with James Blatch







    Joanna Penn: James Blatch is a historical military thriller author. He's also the co-founder of Self-Publishing Formula, Fuse Books, Hello Books and the co-host of the Self-Publishing Show. So welcome back to the podcast, James.







    James Blatch: Hello Jo. Thank you so much for having me back on. I'm, excited to be here as always.







    Joanna Penn: Well, it's good to talk to you again now. You were on the show last year, May, 2021, which I guess is almost 18 months now, talking about the launch of your first novel, the Final Flight, and now you have a second book out in the series,

    • 37 min

Customer Reviews

4.9 out of 5
132 Ratings

132 Ratings

noosh1223 ,

Very Useful

This podcast is one of the best podcasts for both fiction and non-fiction writers and Joanna is great with her interviews and publishing news which is very useful.

NickPuttenham ,

Simply the best

Simply the best podcast for writers out there. Joanna is consistently well informed, analytical and fascinating to listen to. Thank you and keep up the great work!

Mr2lou ,

Loving it

Great tips, some episodes are hit and miss but still nuggets of wisdom throughout

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