426 episodes

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

The Dealer Playbook Michael Cirillo

    • Business
    • 5.0 • 3 Ratings

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

    How Tech Can Help Build Better Relationships w/ Brian Miller

    How Tech Can Help Build Better Relationships w/ Brian Miller

    In this episode, Brian explains how your dealership can leverage technology to build more meaningful relationships of trust that will power generational and long-term customer growth. 
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 18 min
    Brian Miller: How To Improve Customer Experience With Technology

    Brian Miller: How To Improve Customer Experience With Technology

    We have a love/hate relationship with technology in the retail auto industry, but it doesn't have to be that way. For years we've either relied too heavily on technology and bypassed the essential human needs of the car shopper. 
    Brian Miller, the Platform Evangelist at Fortellis.io, shares some simple ways to improve the customer experience with technology while also fulfilling the operational needs of the dealership. 
    Noteworthy topics from this episode:
    3:14 - It’s all about the experience we provide to our customers.
    6:08 - What is the biggest pain point as it pertains to serving dealers and customers?
    8:21 - Dealerships should be responsible for the process that works for them.
    10:20 - What is Fortellis?
    13:06 - What does integration means?
    16:15 - How do dealers are able to create unique workflows for their business?
    20:21 - What should I be considering as a dealer to develop something in-house? Who do I need on staff?
    25:02 - How does the customer benefit from something like this?
    29:49 - How do you find out customer’s data and information? 
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 43 min
    Take Your Hiring Process to the Next Level w/ Jeff Morrill

    Take Your Hiring Process to the Next Level w/ Jeff Morrill

    The language of your recruiting ad can have a tremendous impact on the quality of candidates you receive for career opportunities at your dealership. 

    • 16 min
    Jeff Morrill: How This Car Dealer Finds The Right Employees

    Jeff Morrill: How This Car Dealer Finds The Right Employees

    Jeff Morrill is the co-founder of Planet Suburu and author of "Profit Wise - How To Make More Money In Business By Doing The Right Thing." He's a successful businessman with investments generating well over $100 Million/year. 
    The secret to his success? Finding the right people. He has developed a unique hiring process that involves every member of his leadership team, and, as you'll hear has contributed to a thriving culture and profitability.
    Noteworthy topics from this episode:
    4:23 - Why is the hiring topic is something you are passionate about?
    6:52 - Do you think people’s fear of making mistakes impacts the hiring process?
    8:54 - Why is your hiring process is like now and what was it like what you were making your first hires?
    19:53 - Encouraging employees to become CEOs of their own lives.
    23:47 - What are some of the mechanisms you have in place post-hire that encourage a healthy growth work culture?
    27:56 - How to provide a customer experience that keeps the business growing?
    32:11 - It is easy to compare your movie to somebody else’s highlight reel.
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 36 min
    Break Free From The Daily Grind w/ Steven Kuhn

    Break Free From The Daily Grind w/ Steven Kuhn

    In order to break free from the daily grind, it's important to clearly define our true identity. Not our job-related identity per se, but more so the value we bring to the world. Oftentimes we define who we are by our job title or role within an organization when the truth is that we are so much more than that. 
    When we know the value we bring to the world, each facet of our life will come into greater focus and clarity. We'll understand WHY we show up and WHY we do the things that we do. We will feel invigorated by our purpose and the service we offer to the world.
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 15 min
    Steven Kuhn: The Best Way to Become an Epic Leader

    Steven Kuhn: The Best Way to Become an Epic Leader

    Each of us is a leader. Whether we are selling cars, detailing them, or someone with a management title. The point of leadership is to help create more leaders, and in that regard, we each have a similar responsibility to demonstrate follow-worthy behavior. Steven Kuhn is a decorated United States Army combat veteran, speak, and author of "Unleash Your Humble Alpha: Own Your Presences in Life and Become the Epic Leader You Are Meant to Be." He helps leaders improve their quality of life through consistent, conscious application of his system H.I.T. - and joins us to share his best advice about how to up your leadership game. 
    Noteworthy topics from this episode:
    4:42 - How did you get into a monastery and lived with monks?
    13:10 - How to create a thriving career.
    17:34 - How do you break free from the daily grind and see the bigger picture?
    25:12 - Tapping into something bigger than ourselves.
    36:05 - When an organization needs help, is creating space where you start them off? 
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 42 min

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