8 episodes

The founders of award-winning marketing agency Campfire, Alex Brown and Joe Gradwell are the hosts of this insightful and factual podcast that examines the psychology behind social media and how it can be used to influence our decisions.

You can expect much more than 'the usual' marketing advice because Alex and Joe blend their marketing expertise with psychological insights gained through interviewing Drs, Professors and PhD students of psychology, from prestigious educational institutions such as The University of Cambridge and The University of Sydney.

Head to http://campfire.co.uk to check out recent client case studies, meet the team and get a sneak preview of what's to come in Season 1.

The Deep Dive Campfire

    • Marketing
    • 4.9 • 7 Ratings

The founders of award-winning marketing agency Campfire, Alex Brown and Joe Gradwell are the hosts of this insightful and factual podcast that examines the psychology behind social media and how it can be used to influence our decisions.

You can expect much more than 'the usual' marketing advice because Alex and Joe blend their marketing expertise with psychological insights gained through interviewing Drs, Professors and PhD students of psychology, from prestigious educational institutions such as The University of Cambridge and The University of Sydney.

Head to http://campfire.co.uk to check out recent client case studies, meet the team and get a sneak preview of what's to come in Season 1.

    Paid Social Vs. Traditional Marketing

    Paid Social Vs. Traditional Marketing

    If you're a social media marketeer, you've probably wondered why brands still spend so much money on traditional marketing tools like billboards and TV ads when paid social offers a much more targeted and direct means of speaking to probable customers. 

    Well, there are pros and cons to both and so to understand how best to target your audience with your message, Alex and Joe welcome back Liam Davies, Head of Paid at Campfire. Liam offers his insights into how to use Paid Social effectively and why brands may still use traditional strategies.

    Head to Campfire’s website http://campfire.co.uk (http://campfire.co.uk/) to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 

    • 38 min
    The Founders Edition

    The Founders Edition

    Throughout the season so far, we've looked at how best to market your brand on social by looking into human psychology but we haven't yet spoken to business owners who have created, built and grown their company using social media primarily.

    In this episode, we speak to both Jack Brewitt, CEO of 92 Degrees Coffee andDan Murray-Serter, founder of 'brain food' supplement subscription brand, Heights. You might also know Dan as the co-host of the popular Secret Leaders podcast. 

    Jack has a primarily Bricks and Mortar business but on the other hand, Dan has an online subscription model business. Alex and Joe thought that they would both be immensely insightful people to speak to, not only because they are both founders but because they both have very different perspectives and experiences of building their brands online. 

    Head to Campfire’s website http://campfire.co.uk (http://campfire.co.uk/) to find out more about this episode and the team. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 

    • 35 min
    How Fake News is Changing the World

    How Fake News is Changing the World

    It seems strange to think that an innocent like or share be so impactful or even dangerous but from global warming to medical advice, there's fake news about almost everything online. 'Fake News' is often a term used as a joke or as a political 'slur' but it really is having an impact on the way the world works, but how? Alex and Joe welcome back Cecilie Traberg, PhD psychology student at The University of Cambridge, onto The Deep Dive to explain to us how fake news is made with human psychology in mind, why can it be so dangerous and why we all need to be aware of the effect our online actions are having.

    Head to Campfire’s website http://campfire.co.uk (http://campfire.co.uk/) to learn more. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 

    • 38 min
    How to be Remembered: Brand Awareness.

    How to be Remembered: Brand Awareness.

    When you think of crisps, tea or laundry detergent, who do you think of first? You'll have picked some brand names pretty quickly, but why did you think what you did? You might be inclined to think that you chose the brands you did because 'they've been around the longest' and so getting your brand to be the one people think of first may feel like an impossible task but that's not always the case when it comes to brand awareness. Smaller brands can compete for that top spot in a customers mind and so in this episode, Alex and Joe explore how humans remember and recall brands by chatting to Psychology PhD student at Sydney University, Marie Dietz. This episode lays out what you need to be doing to get remembered.

    Head to Campfire’s website http://campfire.co.uk (http://campfire.co.uk/) to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 

    • 19 min
    Are Our Devices Really Listening to Us?

    Are Our Devices Really Listening to Us?

    With social media apps serving us ads that suspiciously align with our recent conversations, we've probably all had someone tell us that 'well, our devices are always listening, you know' ...but how true is that? To see whether our phones are eavesdropping or whether it's actually us, Alex and Joe explore the psychology behind our online behaviours with Senior Lecturer at The University of Cambridge, Dr Amy Milton, and discover how Facebook knows what ads to serve us as well as checking in with Liam Davies, Campfire's Head of Paid, to find out what data Facebook do and don't have access to...

    Head to Campfire’s website http://campfire.co.uk (http://campfire.co.uk/) to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 

    • 33 min
    Why are Influencers so Effective?

    Why are Influencers so Effective?

    Being largely unregulated, the influencer scene is the wild west of marketing but why are influencers so effective and is the word 'Influence' really the correct word to be using? Alex and Joe take a look into the psychology behind so-called influence online with Cecilie Traberg, a Psychology PhD student at The University of Cambridge. Cecilie explains how we, as humans, we influence and are influenced. Alongside Cecilie, Accounts Director at Campfire, Sophie Angell makes her debut to explain why you might have been left disappointed with the return on a recent influencer campaign.... but don't fret as she also shares the 'Golden Rules' for influencer marketing.

    Head to Campfire’s website http://www.campfire.co.uk to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn (https://www.linkedin.com/company/campfiregroupltd/) , and Instagram @campf.ire (https://www.instagram.com/campfi.re/) . 

    • 20 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

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