99 episodes

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

The Digital Marketing Podcast Ciaran Rogers, Daniel Rowles and Louise Crossley

    • Business
    • 4.7 • 178 Ratings

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

    Latest Digital Marketing Toolkit (and Awards Results!)

    Latest Digital Marketing Toolkit (and Awards Results!)

    Welcome to our special Digital Marketing Toolkit Awards podcast episode!  Over the last few months we have been running the Digital Marketing Toolkit Awards, recognising the best tools and utilities worldwide within the Digital Marketing industry. We have been encouraging people to nominate, and then vote, for their favourite tool to ensure that they stand the best chance of winning. And now… the results are in! Listen in to find out which digital marketing tool topped the votes in each category and see the bespoke award and other benefits they won. We know that there are a lot of tools available to you in digital marketing, and it can almost be quite overwhelming to know what to use. In this episode we also discuss how to ensure the tools you use are helping you streamline your workflow and if you've not used it in three months... bin it! Didn’t get a chance to nominate, or your own tool wasn’t mentioned? Unfortunately, you missed out for this year, but we’ll be back next year so stay tuned. Enjoy! Show notes -   Have feedback on the show? We really would love to hear from you. tell us what you love and what you think could be better. And, if you are really enjoying the show, please

    • 26 min
    Building Custom Reports in GA4

    Building Custom Reports in GA4

    The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data. Join us in this episode of the Digital Marketing Podcast to delve into the potential of custom reports within GA4. If you want to take your GA4 learning further, we have an We also have a  in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC.  Show notes -   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

    • 21 min
    The Problem With Digital Marketing

    The Problem With Digital Marketing

    We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have a  in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC.  Show notes -   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

    • 17 min
    Latest Trends In Digital Marketing 2023

    Latest Trends In Digital Marketing 2023

    We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can’t shy away what’s going on over at Twitter (or should we say X) and the team share their thoughts on Meta’s launch of Threads. We also have a gold pass giveaway and a 20% discount for everyone else to the Revenue Marketing Summit in London. The Summit returns this November 29th and 30th to the Intercontinental O2 for those of you that want to learn the latest marketing strategies. Visit the show notes on our website to get the discount or enter the draw! Show notes - Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

    • 25 min
    Local SEO: How To Master Local Search Rankings

    Local SEO: How To Master Local Search Rankings

    Search Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. Show notes - If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

    • 30 min
    The Best Digital Marketing Tools: Part Two

    The Best Digital Marketing Tools: Part Two

    Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards. Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out! Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit If you want your tool in with a chance of winning a Digital Marketing Toolkit Award, we'll be back next year so you can get nominating. Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

    • 30 min

Customer Reviews

4.7 out of 5
178 Ratings

178 Ratings

Jim Rokos ,

Up to the minute insights in a changing landscape.

A fascinating look under the bonnet of electronic commerce. Hard working techies demonstrate that it is possible to be both upbeat and English at the same time. They are generous with their insights and a joy to listen to.

Nico 1 ,

Awesome content

I stumbled on this as some of my first podcast listening, now its my companion most mornings and evening to and from work, luckily I have 300 or so back episodes to catch up on. Engaging content and a great listen thanks!

Ela Smithson ,

So helpful

Thanks for this

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