8 episodes

The Do One Thing Well podcast is a monthly research project into brands and business that ‘Do One Thing Well’. We pick businesses, products, and individuals who got us to utter the words: ‘I wish I had done that.’ We try and unpack the key component parts of ‘Doing One Thing Well.’ It turns out the secret sauce is not one thing, but many, many things done well. Who knew? With each study, we learn the back story, the turning point, their strategies, what drives them and how they get the message out. We take that learning back into our business to quench our thirst to ‘Do One Thing Well,’ which is to make the best jeans in the world. We share the learning in this podcast/YouTube so you can take it back into your business, too. Check out the Hiut Denim Co.'s website for further inspiration. As well as the best made jeans in the world.The Hiut Denim Co produces a weekly newsletter, which seeks to inspire you as well as sell you a pair of our jeans. The newsletter has been written about in newspapers, magazines and it even inspired a book, if you like what we did on this, you may like our newsletter too. Subscribe here… https://hiutdenim.co.uk/#newsletter-block

The Do One Thing Well Podcast Hiut Denim Co.

    • Design
    • 4.7 • 16 Ratings

The Do One Thing Well podcast is a monthly research project into brands and business that ‘Do One Thing Well’. We pick businesses, products, and individuals who got us to utter the words: ‘I wish I had done that.’ We try and unpack the key component parts of ‘Doing One Thing Well.’ It turns out the secret sauce is not one thing, but many, many things done well. Who knew? With each study, we learn the back story, the turning point, their strategies, what drives them and how they get the message out. We take that learning back into our business to quench our thirst to ‘Do One Thing Well,’ which is to make the best jeans in the world. We share the learning in this podcast/YouTube so you can take it back into your business, too. Check out the Hiut Denim Co.'s website for further inspiration. As well as the best made jeans in the world.The Hiut Denim Co produces a weekly newsletter, which seeks to inspire you as well as sell you a pair of our jeans. The newsletter has been written about in newspapers, magazines and it even inspired a book, if you like what we did on this, you may like our newsletter too. Subscribe here… https://hiutdenim.co.uk/#newsletter-block

    D1TW: The Subtle Art of Writing Hooks.

    D1TW: The Subtle Art of Writing Hooks.

    The Do One Thing Well podcast is a weekly project.

    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.

    My job is to try and unpack the secret sauce of these world-class performers.

    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1.        We learn the back story.
    2.        We, oddly, look at the Key Takeaways at the start.
    3.        The turning point.
    4.         The strategies.
    5.         What drives them?
    6.         How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-b...

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand 
    #denim 
    #hooks
    #founder
    Music by Lesfm from Pixabay
    Music by Lesfm from Pixabay

    • 38 min
    D1TW: Hagoromo

    D1TW: Hagoromo

    How geeky mathematicians created a cult brand. 

    The Do One Thing Well podcast is a weekly project.

    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.

    My job is to try and unpack the secret sauce of these world-class performers.

    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1.        We learn the back story.
    2.        We, oddly, look at the Key Takeaways at the start.
    3.        The turning point.
    4.         The strategies.
    5.         What drives them?
    6.         How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-b...

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand 
    #denim  
    #founder 
    #hagoromo
    Music by Lesfm from Pixabay
    Music by Lesfm from Pixabay

    • 20 min
    D1TW: Rimowa

    D1TW: Rimowa

    Do One Thing Well Podcast.
    How to build an iconic brand.

    The Do One Thing Well podcast is a weekly project.
    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.
    My job is to try and unpack the secret sauce of these world-class performers.
    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1.        We learn the back story.
    2.        We, oddly, look at the Key Takeaways at the start.
    3.        The turning point.
    4.         The strategies.
    5.         What drives them?
    6.         How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-b...

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand 
    #denim  
    #founder 
    #rimowa
    Music by Lesfm from Pixabay
    Music by Lesfm from Pixabay

    • 22 min
    D1TW: Therabody

    D1TW: Therabody

    In this episode, I researched into Therabody, which was originally called Theragun. What is it? Well, it is a percussive massage tool that uses vibration therapy to give you the best massage in under 2 minutes. It is an incredible story; from years of struggle to finding a business partner that changed everything to becoming endorsed by some of the most famous athletes in the world to becoming one of the fastest growing businesses in America. There is a lot to learn here. Buckle up.

    Do One Thing Well Podcast.
    How to create a category of one.

    The Do One Thing Well podcast is a weekly project.
    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.
    My job is to try and unpack the secret sauce of these world-class performers.
    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1.        We learn the back story.
    2.        We, oddly, look at the Key Takeaways at the start.
    3.        The turning point.
    4.         The strategies.
    5.         What drives them?
    6.         How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-block

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand 
    #denim  
    #founder 
    #theragun
    Music by Lesfm from Pixabay
    Music by Lesfm from Pixabay

    • 28 min
    D1TW: Grace Coddington

    D1TW: Grace Coddington

    In fashion, no one represents our corner of the world better.
    A lifetime spent at Vogue. 
    A fiery redhead, with a career full of stories. 
    At the age of 80, she proves you are never too old to give up something you love.
    And she does it all with grace. 
    Music by Lesfm from Pixabay
    Music by Lesfm from Pixabay

    • 30 min
    D1TW: Sage

    D1TW: Sage

    The subject for this one is Sage - the appliance company.
    Who does a toaster with a button that says 'a little bit more?'
    Who makes a lemon press for someone with arthritis? 
    This is about an Australian company that had sold its name, it's about two designers who collected patents like they were going out of fashion.
    Two best mates working together in a foreign city, and sadly how one of them had to read the eulogy at his best mates funeral.
    Yeah, this...is quite a story.
    Music by Lesfm from Pixabay
    Music by Lesfm from Pixabay

    • 26 min

Customer Reviews

4.7 out of 5
16 Ratings

16 Ratings

EllieAnnaaaaa ,

Love these discussions about brand

Really enjoying these! My background is product design and marketing/comms for brands. I’m now an artist building my own brand! Particularly enjoyed the ep about writing hooks. Have listened several times :)