Podcast by TheDrum
What is the role of audio and video in B2B marketing?
In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing.
Ensuring influencer marketing remains authentic
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship.
Tackling taboos through marketing
Long held taboos are being turned into competitive advantage by Essity and ITV. This episode, written by Jen Faull, is about award winning work that tackles subjects marketers have shied away from in the past.
PubCast: the future of programmatic - Episode 3
The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.
Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development.
During each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of the topic.
Reinventing roads with users and commerce in mind
In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.
The role of online marketplaces in the retail revolution
This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.