12 episodes

Technology writer and reviewer Daniel Rosehill brings you tips on how to use content marketing and thought leadership campaigns to build brand awareness and drive your sales and marketing growth.

The DSR Ghostwriting Podcast Daniel Rosehill (Founder, DSR Ghostwriting)

    • Business

Technology writer and reviewer Daniel Rosehill brings you tips on how to use content marketing and thought leadership campaigns to build brand awareness and drive your sales and marketing growth.

    12; How Much Does Freelance Writing Cost?

    12; How Much Does Freelance Writing Cost?

    How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and that of you — the client. I also explain why I quote according to project specification and touch on the various things that go into putting together a quote for writing services rendered. Finally, I pull together a realistic sample quote to explain why, sometimes, thought leadership writing does justifiably cost a little bit more than marketplace rates. For more information about how thought leadership can help your business, check out DSR Ghostwriting at DSRGhostwriting.com — or the DSR Ghostwriting Insights page (formerly 'the blog'), which is now housed at dsrghostwriting.com/insights

    • 48 min
    11: Code Red study findings: thought leadership for cybersecurity (Rerecording!)

    11: Code Red study findings: thought leadership for cybersecurity (Rerecording!)

    In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.

    To download a copy of the eBook containing the study findings, visit this link.

    DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.

    • 32 min
    09: What is thought leadership?

    09: What is thought leadership?

    In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to find out what thought leadership is and what you need to know to start doing it right. To learn more about how thought leadership can help you or your organization to open conversations with key industry stakeholders, boost brand reputation, and create tangible opportunity, visit dsrghostwriting.com.

    • 34 min
    08: The Edelman B2B Thought Leadership Impact Study - Key Findings

    08: The Edelman B2B Thought Leadership Impact Study - Key Findings

    Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for those producing it, but producers are not delivering enough value - or packaging their messages in the right format.

    • 39 min
    07: What is ghostwriting? What is ghostwriting not?

    07: What is ghostwriting? What is ghostwriting not?

    A follow up to my recent Medium post. What can ghostwriters help you with? What can they not? Is ghostwriting ethical? Your questions answered.

    • 35 min
    06: Tech category overview: sales prospecting tools

    06: Tech category overview: sales prospecting tools

    In this episode I discuss sales prospecting tools, including Klenty and Woodpecker, and explain how they differ from CRMs. Also covered: GDPR and cold emailing.

    • 38 min

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